Tuesday, March 15, 2016
- R/GA
R/GA hired Saneel Radia to lead its global consulting practice, which is focused on helping companies create new business models, products, services and brands. As senior vice president, business consulting, he will focus on helping clients use creativity and technology to design new business models and brand strategies. Radia will be based in the agency's New York office and report to Barry Wacksman, global chief strategy officer of R/GA. Prior to R/GA, Radia was the founder and president of Finch15, an incubator-for-hire within Publicis Groupe. Prior to that, he ran BBH Labs, the innovation unit of BBH New York. While there, he served as both head of innovation and head of engagement planning. "I'm thrilled to be part of such a talented team that understands that the value of strategy is in its outcomes, not in the deck that contains it," said Radia. "R/GA is singularly positioned to architect and design connected businesses, having already transformed multiple clients thanks to a culture laser-focused on customer experiences." - Innocean Worldwide
Innocean Worldwide Americas hired Shamsa Jafri as senior vice president, data science. In this new role, Jafri will be responsible for spearheading the analytics function and designing models that will improve the effectiveness of the agency's integrated advertising efforts. She will report to Tim Blett, chief operating officer of Innocean. Most recently Jafri worked for Cramer-Krasselt in Chicago on Porsche, Heinz, Kraft, Edward Jones, Panera Bread, Allstate and Vitamix. Earlier in her career, she was founder and CEO of mobile ad-serving platform, Mobtize, under the parent company Found Mojo, Inc. She also has experience on both the brand and agency sides, working for United Airlines, Orbitz.com and Ogilvy Worldwide. "With the industry becoming more data-driven each and every day, we're excited to welcome someone with Shamsa's level of experience to help us optimize our clients' marketing effectiveness," said Blett. "Shamsa's way of thinking will be an invaluable asset to our agency, and she's a perfect culture match for our team." - CP+B LA
CP+B LA promoted Robin Fitzgerald to vice president, executive creative director. In her new role, Fitzgerald will lead global creative for PayPal, a brand she recently led through its first UK Christmas campaign and Super Bowl spot, as well as other accounts. Since 2010, Fitzgerald served as vice president/creative director at the agency, leading creative for Old Navy, Vitaminwater, Applebee's, A.1. and Grey Poupon. This is Fitzgerald's second round at CP+B, having first worked at the agency from 2002-2004 on clients like MINI. She then worked as associate creative director at TBWA\Chiat\Day LA, where she created work on Gatorade, Visa, Energizer, and every model of Nissan vehicles, before returning to CP+B in 2010. "Robin truly is the heart and soul of the LA office and has been for quite some time. We're all very lucky to be working alongside her," said Kevin Jones, executive creative director, CP+B LA. - Deutsch New York
Deutsch New York named Andrew Dawson as partner, chief strategy officer. Since February, Dawson has worked with Deutsch as a freelance strategist and consultant on existing clients and new business efforts. Prior to freelancing at Deutsch, Dawson was chief strategy officer at Johannes Leonardo on clients including Google, Mondelez's Trident, adidas Originals, TripAdvisor, and PlayStation Vue. Before that, he was co-founder of the Master & Dynamic brand, makers of headphones sold at Apple Stores and fashion boutiques, leading strategic vision and brand development. Dawson acquired agency side experience in planning roles at R/GA and McCann Erickson, and on an array of clients including Chobani, Victoria's Secret, Johnson & Johnson, Pepsi, E-Trade, Land Rover, Levi's, SC Johnson's, US Army and Walmart. "Anyone who has worked with Andrew, as we have over the years, will tell you his business acumen combined with his creativity makes him a real game changer. He's a thought leader, motivator, and wicked smart," said Val DiFebo, CEO of Deutsch NY. "We're excited to have him joining us in one of the most critical positions within the agency. It's clear that creative business, and business in general, is his passion and it inspires a lifestyle that he truly loves." Dawson reports to DiFebo and replaces Brent Vartan, who left the agency in June, 2015 to start accelerator agency Bullish. In addition to hiring Daeson, Deutsch promoted Shobha Sairam to executive vice president, director of planning, up from executive vice president, group planning director. At Deutsch since 2012, she has been leading strategy on J&J's Acuvue and Green Giant and will now take on a broader role with the department on existing clients and new business opportunities. - Deep Focus
Deep Focus named Jonathan Lum as US chief strategy officer, reporting to founder and chairman Ian Schafer. Lum will be responsible for overseeing Deep Focus' strategy and analytics disciplines, as well as the agency's consumer insights consulting team, The Intelligence Group. He will also oversee strategy for the New York hub of Engine, Deep Focus' parent company. Lum brings more than 20 years of brand strategy and market research experience to the agency. He joins Deep Focus from ICF International/Olson/PulsePoint where he was group strategy officer, responsible for integrating the company's recent Olson/PulsePoint Group acquisition. He also led the company's management and digital consulting group, working with clients such as Commerce Bank, McDonald's, General Mills, Alzheimer's Association, TiVo and Sharp USA. "Deep Focus has always been a strategic organization, with a reputation for elevating our role as partners on our clients' businesses," said Schafer. "By adding Jonathan to our team, we will be an even stronger partner by providing them with next-level strategic leadership and a wider spectrum of solutions to deliver even better creative, innovative solutions that drive real results." - Quartz
Quartz, a digitally native news outlet owned by The Atlantic Media Group, hired Liz Rioux-Christian as senior account director, managing the corporate, financial, and healthcare categories. She was previously northeast account director at National Journal Group within Atlantic Media's Washington division. - J. Walter Thompson New York
J. Walter Thompson New York named Anthony Nelson as head of content production. - Gyro
Gyro appointed Lord Gregory Barker of Battle to lead the agency's new global focus on sustainability in business-to-business. Previously, Barker was the Prime Minister's Climate Envoy and was appointed chair of the London Sustainable Development Commission in 2015. - Rubicon Project
Rubicon Project tapped Rob Deichert as head of global revenue operations. - Meredith Digital
Meredith Digital named David Sarthou as executive director of campaign strategy & insights; Selena LoRusso as director of sales development and strategy; and Kristen LoGrasso and Anastasia Cohen as sales managers. - Funny Or Die
Funny Or Die hired Sean Cullinane as senior vice president of sales and Fletcher Tison as director of sales. - Being Latino
Being Latino hired Patty Marrero as head of sales. - GMR
GMR promoted Bryan Rasch to chief innovation officer and Cameron Wagner and Alex Beer to executive vice presidents, client services. - CMG Partners
CMG Partners named Camille Landau as director of the company’s performance practice area. - Univision News
Univision News promoted Daniel Coronell to president of news. - Digital Domain
Digital Domain hired Nicole Fina as executive producer of commercials and Leslie Sorrentino, who will head up new business for commercials. - Entercom Gainesville-Ocala
Entercom Gainesville-Ocala named Peter Rothfuss as general sales manager of stations 98.5 KTK, 97.3 The Sky, 103.7 The Gator and ESPN 95.3. - R A U C O U S Content
R A U C O U S Content added Paul Iannachino to its directorial roster. - Gain Theory
Gain Theory named Earl Potter as senior partner, client development lead and Jayne Oh as client engagement director. - ALM Intelligence
Andrew Neblett was named president of ALM Intelligence. - VideoAmp
VideoAmp named Nick Chakalos as vice president of global TV and data. - Odyssey
Odyssey hired Lauri Baker as senior vice president of sales and marketing. - PubMatic
PubMatic named Paul Gubbins as UK country manager. Most recently, he was the head of programmatic at Millennial Media. - Cayan
Cayan named Chris Menard as chief financial officer. - Umbel
Umbel tapped Lisa Pearson as the company's first president. - Didit
Didit hired Rocco Pozzulo as vice president of production of its direct marketing division, Didit DM. - Opperman Weiss
Opperman Weiss named Antonio Navas to the new post of creative partner. - B-Reel Films
Production company B-Reel Films named Margo Mars as managing director & partner of the London office. - Cut+Run
Cut+Run named Bebe Baldwin as executive producer of the Austin office. - Complex
Amy Geary joined Complex as senior vice president of video distribution. - Wrap Media
Wrap Media named Dave Cheng as its first chief product officer to lead product development and strategy. - Click 3X
Click 3X has added a Sports & Entertainment division to its roster and tapped Jon Achar to lead the division as executive producer. - Discovery Communications
Discovery Communications promoted David Leavy to chief corporate operations and communications officer. - RAIN
RAIN added Nick Rovisa as senior producer. - Aegis General Insurance Agency
Aegis General Insurance Agency named Mark Gatto as its northern region marketing director. - Legion Advertising
Fernando Sanchez Servitje joined Legion Advertising as partner and director.
- FleishmanHillard Boston
Greg Winter was promoted to general manager of FleishmanHillard Boston. - DialogTech
DialogTech named Susan Bryant as chief marketing officer. - B-Reel Films London
B-Reel Films London named Lacyn Clarke as sales representative and junior executive producer. - Verto Analytics
Verto Analytics named Alison Murdock as global senior vice president of marketing and Mike Read as managing director, UK. - Interactive Advertising Bureau
The Interactive Advertising Bureau promoted Chris Glushko to vice president, marketing. - Prime Access
Prime Access named Deborah Katz as senior vice president of client services.
