• Kenshoo Takes Pulse Of Mobile Search In U.S., U.K., Australia
    Kenshoo reports that mobile spend and click share rates for paid search in the United States, United Kingdom and Australia rose during the past year among its clients, although share in the latter two regions outpaces the former.
  • Why CMOs Must Help CIOs Rethink Technology To Stop Bleeding Red
    While IT takes charge of the technology across companies, 51% of marketing leaders say they do not firmly believe that IT has the knowledge about customer life cycles to make the correct decisions that accelerate their department's success, according to a Forrester Research survey that cites responses from 3,532 technology leaders. CIOs need to better understand marketing technology requirements to increase revenue and drive profits. And marketers need to teach them. This turns marketing into a profit center rather than an empty hole that bleeds red.
  • Google Acquires Emu, Texting With Built-In Assistant
    Google has acquired Emu, per the mobile messaging virtual assistant's Web site. The app creates reminders from messages based on time and location, as well as showing movie times and schedule restaurant reservations from text message. The creators of the app are alumni of Siri, Apple, Google, Yahoo, and AOL/TechCrunch. They built Emu using artificial intelligence, machine learning, and natural language processing. The technology understands the content and context of messages, and adds relevant information to help get things done.
  • The Most Important Missing Apple, Google Maps App Feature On The Road From California To Wyoming
    For the first time, I opted-in to mobile location tracking last week on my iPhone to get directions for my road trip from Huntington Beach, Calif. to Wyoming. Allow me to refer back to a SearchBlog article that ran July 31, pointing to survey findings from PunchTab identifying the top reasons that consumers agree to mobile location tracking. The trip was my reason. It worked out well, for the most part, but the mapping applications didn't offer an overlay of local businesses on my way. Huge disappointment. Here's why.
  • Google's Crazy Internet Project Loon Balloon Idea Doesn't Seem So Crazy After All
    Some amazing structures remain on the Oregon Trail, a 2,200-mile historic east-west rugged wagon route originally only passable on foot or by horseback, but trying to get Internet access from some of the stops to share photos on Google+, Facebook or Twitter seems pretty much impossible. The same goes for Yellowstone National Park, where the deer, bear, buffalo, bison, moose and other animals run free. It makes you feel as if you're in a wildlife zoo without the modern conveniences that most of us have come to depend on.
  • Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
    Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don't know how to dig out the deep data required for successful campaigns. Lack of technology and skill as well as high costs contribute to the slowdown.
  • Consumers Agree To Mobile Location Tracking For Specific Reasons
    Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in real-time.
  • Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
    Purple Cloud, a mobile communications platform, uses several types of technology to connect consumers to employees at businesses through digital location, messages, voice chat and images. It's similar to Google Chat or Microsoft Skype, but it pulls in the consumer's physical location where the conversation is initiated as well as insights from social conversations on Facebook.
  • MarketLive Shows Smartphones Drive Traffic, Tablets Close The Deal
    Online sales among MarketLive clients rose 19.4% in the second quarter of 2014 on average compared with the prior year. Revenue rose nearly twice as fast as online Web site traffic, fueled by about 5% higher conversions, with the average order value rising more than 5%.
  • Video, Content Dragging Down Mobile Web Site Load Times
    Do you have the patience to wait for a slow Web site page to load, and does the amount of time you're willing to wait coincide with your disposable annual income? Some 52% of survey respondents said a high-performing Web site was the most important expectation for a digital experience.
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