• How Brand BFFLs Enter Inner Circles
    Best friends for life. What brand wouldn't want that distinction? Morality might become the stepping stone into the inner circle, but relevance and trust keep the fire burning. Personalized emails play a major role in building relationships, even when it comes to search engine marketing and personalization.
  • Toilet Bowl Morality And Today's Ad-Industry Role Models
    Swore I wouldn't get wrapped up in the news that reporters kept rehashing about the Google executive's heroin overdose. The industry often discusses the morality of company executives who allow the collection of consumer information, but what about the responsibility of these employees to act as role models for today's youth?
  • Search, Beacon, And When To Click On The Light
    Timing is everything. Build a loyalty program now, and by the time the holidays roll around opt-ins should provide a solid based for location-based services. Some 58% of retailers participating in a recent survey believe loyalty campaigns have a positive impact on sales, but only 34% plan to run one during the back-to-school shopping season. With the holiday shopping season approaching, marketers should start thinking about how to integrate search campaigns with check-ins over location-based technology like Apple's iBeacon to improve the entire online and offline experience.
  • Twitter Tweets You Hear Might Be An Echo
    In recently published research, Stone Temple Consulting found less than 1.5 billion Twitter pages indexed in Google across two queries, although the social site reported back in October 2013 that it processed about 500 million tweets daily, per its Initial Public Offering (IPO) filing.
  • The Biggest Mistake Marketers Still Make
    Direct response or branding goals can determine how search marketers set up advertising budgets, but all should think about integrating processes, data and campaigns no matter what the intended key performance indicators or intended outcome. It may be difficult to believe, but data fragmentation caused partly by the massive growth in silo marketing applications remains the No. 1 data concern among marketers.
  • Google's Music Vault Deal And Hypothetical YouTube Broadcast Network
    Would you watch regularly scheduled programming from what could very well become prime-time shows running across the YouTube Broadcast Network, if one existed? What YouTube lacks in organization, it makes up for in content. The Music Vault Deal provides a start.
  • Stop Searching And Turn Off Mobile Devices During Sex
    I received some interesting mobile stats in my email inbox this morning about sex and mobile devices that reminded me of something a Rabbi recently said: "I'm going to remind everyone to turn their cell phones off before the ceremony," referring to my wedding in less than two weeks.
  • The Search Intent Menu For July 4
    Yieldbot analyzed 2 billion page views across its network of premium publishers to find the most popular foods with consumers. Here's what they found.
  • World Cup Fever And Colors Dominating Searches, Social Chatter
    The 2014 FIFA World Cup has had a huge impact on consumer behavior in social and search. Google, Marin Software, and Prime Visibility, among others, released numbers showing that chatter on social sites and searches on engines continues to rise. Whether it means people have become more comfortable sharing information, or technology has become more integrated into our everyday lifestyle, the fact remains that very early on in the game there were more social media posts about the 2014 World Cup than in prior years.
  • Google's Disposable Oculus Rift
    Facebook's acquisition of Oculus Rift brought virtual reality into focus for many brand marketers, but Google wants to make it affordable for all to experience. At its I/O conference, Google gave away a cardboard virtual reality kit, calling it an experimental sample for temporary use when paired with a Nexus 5 smartphone. Affordable VR lenses open new possibilities for online and offline advertising.
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