• When Google Cars Fly
    During an off-the-cuff conversation about what Apple might announce this coming week at its developers conference, Fluent CMO Jordan Cohen said he hopes to hear about flying cars. "I've always wanted one," he said. Cohen might get his wish.
  • Google To Tweak App-Share Revenue Split With Developers
    Not long after Apple said Wednesday it would give app developers a sweeter revenue-share deal along with the news of forthcoming Search Ads in the U.S. App Store, reports surfaced that Google would jump in and provide a similar revenue split.
  • $13 Billion In Mobile Video Ad Revenue, 3 Trillion Video Minutes Monthly Forecast By 2020
    Advertisers will have plenty of opportunities to bond with consumers online and offline as global IP traffic from desktops, smartphones and other Internet-connected devices push data connections to 194.4 exabytes per month by 2020 -- up from 72.5 exabytes per month in 2015, according to Cisco Systems. Just as opportunities become plentiful, competition for the ability to reach them will become fierce. Here's why.
  • Organic Search Traffic Disappears
    Dark search or disappearing data continues to plague the search industry, making it increasingly difficult to quantify campaigns and create a clear picture when reporting search engine optimization performance. And it will only become more difficult as the use of voice search services continues to rise.
  • Nest CEO, Father Of Apple iPod, Steps Down. What About Alphabet Division's Future?
    When Google acquired Nest for $3.2 billion in 2014, the company wanted Tony Fadell, head of Alphabet's Nest Labs unit, to oversee and build an Internet-connected business based on consumer hardware, where the recently announced Home and virtual assistant would become the hub and Android the operating system. But things didn't work out that way.
  • Facebook Uses AI To Closely Identify Intent, Improve Search
    Facebook Founder Mark Zuckerberg earlier this week announced its engineers are building an artificial intelligence (AI) engine to understand the meaning and sentiment behind all of the text entries that its social media members post.
  • Mary Meeker: Voice Technology 'A New Paradigm' For Search
    While the trend report from Mary Meeker, partner at Kleiner Perkins Caufield & Byers, suggests that by 2020 half of all Web searches will be made through voice and image search, I believe that percentage will rise much higher -- about 65%. The percentage of U.S. smartphone owners already using voice assistants in 2015 already reached 65% in 2015, up from 56% in 2014, and 30% in 2013, according to the data.
  • Jeff Bezos Says AI Could Become Amazon's Fourth Pillar
    The technology behind Alexa, the voice inside Amazon's Echo speaker, could become Amazon's fourth business pillar, alongside retail marketplace, Amazon Prime and Amazon Web Services. Here's why.
  • Mobile App Ad Blocking Skyrocketing, Forcing Brands To Rethink Advertising
    At least 419 million people are blocking ads on smartphones -- including Facebook, but excluding content-blocking apps, in-app ad blockers, and opt-in browser ad blockers, according to a study released Tuesday. The move will prompt app makers to rethink how they will address search and advertising with mobile applications.
  • Backlinks Still Have High Correlation To Web Site Traffic, Study Finds
    Do backlinks still have an impact on Web site desktop traffic? One study released this week finds they might have more of an impact than first believed.
« Previous Entries Next Entries »