• Microsoft Donates $1 Billion To The Public Cloud
    Microsoft pledges a commitment to putting cloud computing in the hands of the public, so earlier this week the company committed to donating $1 billion to public cloud computing resources during the next three years. The funds will go to support 70,000 non-profits and non-governmental organizations worldwide.
  • Google Patents Weave Thread Through Search, Email, Social
    In a sign of how brands and their media agencies need to start thinking about campaigns, a series of patents granted to Google this week by the U.S. Patent and Trademark Office show a thread weaving through search, email and social media.
  • AOL To Take Stake In Taboola
    Hidden in the text of a press release announcing an extended partnership, AOL revealed Wednesday that it plans to take an equity stake in Taboola to cement a "close collaboration on this long-term strategy."
  • How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
    How will the Fourth Industrial Revolution impact search advertising and marketing? Infosys, an Indian consulting firm, commissioned a study of young adults in nine major economies. The study had nothing to do with search, and everything to do with the jobs and the skill that will become more important across the board, impacting search advertising and marketing.
  • Google YouTube Stars Query Candidates In Democratic Presidential Debate
    Searching for the correct answers isn't always easy -- especially when you're given a chance to ask one important life-changing question of the three 2016 Democratic presidential candidates. Would you have asked something different?
  • Apple Gifts iAd To Publishers
    After six years of running the mobile advertising platform iAd, reports suggest that Apple will throw in the towel, by taking a step back and allowing publishers to take over the responsibilities of ad creation, sales, and the management of iAd.
  • Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
    In a move intended to spur innovation, Yahoo wants to give researchers more insight into how consumers interact with news about the latest Lexus RS 2016 model, Star Wars, Microsoft's transition to Windows 10 and updates to Bing and Google self-driving cars, among many other things. So the company is making 13.5 terabytes of uncompressed data available for use and review.
  • Google Maps Predicts Your Next Destination
    Google Maps will soon have the ability to analyze a user's driving habits, recent history, current location and other data to predict where the person might drive to next. In a nutshell, Driving Mode, an update to Google Maps for Android, will volunteer information as the person drives.
  • Google Branches Programmatic Into Other Ad Media In 2016
    Expect Google engineers to experiment with new programmatic capabilities in 2016. That's the word from Joshua Spanier, marketing director of global media at Google, who wants to focus on geolocation, demographics, and dayparting, which are enabled by programmatic.
  • How Facebook Oculus Rift-Microsoft Xbox Deal Could Pull In Bing
    Facebook is partnering Oculus Rift with Microsoft's Xbox One. The head-mounted virtual reality display will require speed and power. At CES, the social network announced it would begin accepting pre-orders for the headset at $599, to get a jump on sales. For those without a compatible Xbox One or another computer that can support the sophisticated system, it could cost consumers another $1,000.
« Previous Entries Next Entries »