• Malware Advertising Infects HuffPo, Yahoo News, AOL's Ad Network, Match, TMZ, Many More
    The Huffington Post, Yahoo News, AOL, Match, Weather, TMZ and many other Web sites have been hit with malicious advertising. Security researchers at Malwarebytes Labs found the bug. In aggregate, the affected sites reach about 1.5 billion Web visitors, per the online security firm.
  • Google Losing Market Share To Yahoo
    As many predict, Google's pedestal continues to weaken and could be feeling some effects from the recent loss of a search deal with Mozilla Firefox. Google's piece of the U.S. search market fell to 75.2% in December from 79.3% in the year ago month, while Yahoo rose to 10.4% from 7.4%, according to analytics firm StatCounter.
  • Intel Shows Google, Microsoft How To Build Tiny Wearables, Big Robots, Hovering Drones At CES
    Google has been pushing into wearable technology, robotics and self-driving cars, but it may be no match for Intel. At the Consumer Electronics Show Tuesday, the semiconductor giant announced a slew of innovative technologies that puts it firmly in the lead with processing power the size of a small button. It also showed off a holographic display powered by RealSense. The idea is to go beyond the touchscreen and allow consumers to interact with virtual objects.
  • CEA Hardware Growth Predictions At CES Will Influence Search Campaigns
    It may not mean much to search marketers now, but the Consumer Electronics Association, the organization that monitors growth in the electronics hardware sector, estimates that industry revenue will reach $223.2 billion this year, up 3% from the prior year.
  • Confronting Goliath To Find Marketing's Emotional Triggers
    Don't forget that basic online advertising and marketing skills provide the platform that leads marketers to success. "Taking Down Goliath" delivers simple, yet powerful messages for digital marketers who want to learn more about competing in the digital world. It's not easy. Learn the rules before breaking them. Make a contribution to the world and the world will make one back. Authors Kevin Ryan and Rob Spider Graham provide guidance for managing digital campaigns across media.
  • Search Targeting Turns Physiological In 2015 With Help From Wearables
    Wearable devices will keep more smartphones in pockets and purses this year, but the physiological makeup of consumers will play more of a role when it comes to targeting campaigns and advertisements. The mobile device will help targeting become more personal. We see it in numbers from Internet giants such as Amazon, from which nearly 60% of its customers shopped using a mobile device this holiday season, compared with 50% in 2013.
  • Finding Your Midnight To Ring In 2015, And A Few Predictions To Boot
    Californians have been doing it for years -- counting down to the new year on New York time. Now parents can fake the New Year's Eve countdown on Netflix. The company created a three-minute-long New Year's Eve countdown program for kids whose parents want them to experience the countdown to 2015 without waiting until midnight.
  • The Art Of Giving And Receiving Online Comments
    There's an art to giving and receiving comments that few take time to learn. An article published in the most recent edition of "Harvard Business Review" could have easily been titled "The Art of Giving and Receiving Online Comments," but the authors or editor chose to title it "The Art of Giving and Receiving Advice." One thing is certain: when the exchange goes well, both sides benefit. The person commenting provides an opinion, and the receiver gets valuable feedback. As the headline suggests, there's an art to giving and receiving. Flawed logic, limited information, background and culture can sway a ...
  • Amazon's Dramatic Drop In Customer Satisfaction Reflects Overall Decline Among Online Retailers
    This holiday season, customer satisfaction scores plummeted compared with last years' for retail chain and ecommerce Web sites, per a study released Monday. Amazon now shares the top spot with QVC for Web site customer satisfaction. It became more difficult to increase scores for some sites like Williams-Sonoma, which limited discounts to one code per transaction on its ecommerce site. The retail store, known for its housewares and home furnishings, fell to 78 in 2014, from 81 last year.
  • What 'The Interview' Christmas Day Sales, Rentals Say About A Nation's Freedom
    In an unprecedented show of support for democracy, Sony Pictures agreed to release "The Interview" in theaters and online Christmas Day, making history along with Google, Microsoft and the thousands who streamed the controversial movie. The movie studio formed an alliance with Google and Microsoft to rent and sell the over-the-top comedy online amid the North Korea-linked cyberterrorism attack to rent or buy from their online video stores. I was among the moviegoers eager to understand the reasoning behind the controversy and show support for free speech. Now it's time for U.S. officials to take cyberattacks more seriously.
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