• SEO Experts Rebrand Themselves
    "Content marketer," "Web|digital|internet marketing manager|specialist," "growth hacker," "content strategist" and "Web site optimization specialist" are some of the new job titles for search engine optimization professionals.
  • Bing Refuses To Run 7 Million Ads For Misleading Content In 2016
    Bing has blocked 130 million ads for direct policy compliance issues, banned 175,000 advertisers from placing ads on the search engine, and blocked 7 million ads for misleading content in 2016, according to Microsoft Bing's Bad Ads report released this week.
  • Google Strengthens AMP URL Identifiers, Adds 'Anchor Button' In Search
    On mobile devices, each page will display three URLs to identify the origin of the copy. The word "amp" will appear in the URL, which Google calls AMP Viewer URLs, along with the original source or AMP viewer header bar that states the publisher, and when it's served from an AMP Cache URL.
  • Mobile's Influence On Searches, Purchases
    What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. Mobile devices will account for 75% of global Internet use in 2017, according to the Zenith Mobile Advertising Forecasts released in November.
  • Search Data Shows How Agency-Brand Relationships Are Changing
    All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday.
  • Why Search Still Confuses Small Business Owners
    Some 45% of business owners say they will spend the majority of their 2017 marketing budget on social media because search engine optimization and paid-search strategies are still too complex.
  • Pinterest Is Gaining The One Thing Facebook Is Losing
    eMarketer's forecast suggests that this year Pinterest will gain ground with every age group. The demographic with the greatest number of U.S. users is adults 35 to 44, representing 22.1% of all Pinterest users.
  • How Reservations.com Grew Traffic 172% YoY
    Reservations.com offers a variety of choices, from the most popular hotel to the least expensive. The site even allows ads to run that enable travelers to compare prices on Tripadvisor, Hotels.com and Kayak.
  • Ads Optimized By Google AMP Load Six Times Faster
    Google made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal is to make ads and content load faster, so consumers don't abandon Web pages.
  • Mobile Search Quenches Valentine's Day Impulse Purchases
    Optimizing search campaigns for Valentine's Day, which arrives in a little more than two weeks, seems pretty straightforward -- until you remember that this year, the special day set aside to demonstrate one's affection for another comes nine days after Super Bowl LI Sunday. That leaves one weekend between football and gratitude.
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