"Content marketer," "Web|digital|internet marketing manager|specialist," "growth hacker," "content strategist" and "Web site optimization specialist" are some of the new job titles for search engine optimization professionals.
Bing has blocked 130 million ads for direct policy compliance issues, banned 175,000 advertisers from placing ads on the search engine, and blocked 7 million ads for misleading content in 2016, according to Microsoft Bing's Bad Ads report released this week.
On mobile devices, each page will display three URLs to identify the origin of the copy. The word "amp" will appear in the URL, which Google calls AMP Viewer URLs, along with the original source or AMP viewer header bar that states the publisher, and when it's served from an AMP Cache URL.
What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conduct a voice search. Mobile devices will account for 75% of global Internet use in 2017, according to the Zenith Mobile Advertising Forecasts released in November.
All types and sizes of agencies and design firms are finding new business with brands, but the relationships are definitely changing, per a report released Wednesday.
Some 45% of business owners say they will spend the majority of their 2017 marketing budget on social media because search engine optimization and paid-search strategies are still too complex.
eMarketer's forecast suggests that this year Pinterest will gain ground with every age group. The demographic with the greatest number of U.S. users is adults 35 to 44, representing 22.1% of all Pinterest users.
Reservations.com offers a variety of choices, from the most popular hotel to the least expensive. The site even allows ads to run that enable travelers to compare prices on Tripadvisor, Hotels.com and Kayak.
Google made two ad partner announcements -- with TripleLift and Cloudflare -- on Monday related to its Accelerated Mobile pages advertising format. The goal is to make ads and content load faster, so consumers don't abandon Web pages.
Optimizing search campaigns for Valentine's Day, which arrives in a little more than two weeks, seems pretty straightforward -- until you remember that this year, the special day set aside to demonstrate one's affection for another comes nine days after Super Bowl LI Sunday. That leaves one weekend between football and gratitude.