• Report: Companies Will Spend $65 Billion On SEO In 2016
    Businesses in 2016 will spend an estimated $613 billion for digital marketing services worldwide, triple what was spent in 2008, when Borrell Associates began tracking the data. Brands and agencies in the United States will shell out $65.26 billion this year for search engine optimization (SEO) services.
  • Shortened URLs Make It Easier To Track People Online, Offline
    Helping people share more links to online documents or articles in social networks and on Web sites, platforms such as Microsoft OneDrive and Google Maps integrate URL shorteners that convert long URLs into short ones. A university study found that those shortened URLs can lead to serious security issues by enabling hackers to track people and steal information.
  • Good Morning Emma
    Emma, a neural network, has been in development for the past year. For now this artificial intelligence engine learns from people who teach her accounting practices, how to value securities, and other basics in finance. Shaunak Khire, co-founder at a company yet to be named, and partner at Magha Holdings, a company focused on technology and finance, sees other uses across businesses. He says she's not a bot, but can function like one.
  • Google Honing Local Home Services
    Building out local advertising offerings, Google's home service advertisements are now available to plumbers and electricians, such as heating, ventilating, and air conditioning service providers.
  • How Trademark Infringement Increases Cost Per Click
    Avery's leadership position has made their name synonymous with a variety of label products. While they sell labels, the company also focuses on software through their Design and Print Online tool, as well as the WePrint printing service.
  • Google Wants To Target Your Life
    While calendars are intended to make the most of events, this one will also track your time. No doubt it will also provide fodder for Google to target ads and content.
  • Former Googler, AdMeld Founder, Takes Search Know-How To MightyTV
    A former Googler has launched a way to search and find content to watch and stream with just a few swipes. The new entertainment app, called MightyTV, is spearheaded by Brian Adams, founder, AdMeld, which Google acquired for $400 million in 2011, focuses on personalization.
  • Search Budgets Decline In Q1 -- First Time In More Than Six Years
    Marketers made many changes in the way they bought media during the first quarter of 2016. It seems they experimented more than in the past with different types of media on a variety of platforms. In first-quarter 2016, U.S. marketers spent 5% less on Google paid-search advertising, compared with the year-ago quarter, for the first time since 2009, according to one report.
  • 'The Boston Globe' Shakes Trump, Turns Satirical Content Into Leads
    "The Boston Globe" found a way to use U.S. First Amendment rights to create content that will likely gain more eyeballs on the front page of its Sunday's Ideas section, along with a piece in the opinion section, than all advertising strategies combined.
  • Amazon Echo, Alexa -- You Need Better Manners
    Many people love Amazon Echo for its ability to play music, answer complex questions, find local movies, get sports scores, and read to the kids. But what about manners?
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