• Google's Building Blocks For Semiconductors, Smartphones And Implications For Search
    Reports speculate that Google will "build" its own smartphone, which -- unless the company acquires or builds a contract manufacturing facility -- is completely unrealistic. It would require several hundreds of millions of dollars, because founders Sergey Brin and Larry Page would need a completely automated state-of-the-art robotics facility supported by a cloud infrastructure.
  • Meet Google's TensorFlow, A Brainy AI Machine Learning System
    Google engineers have built an entirely new machine learning system dubbed TensorFlow, which replaces the old system. It allows Google to build and train neural networks up to five times faster than its first-generation system, so engineers can use it to improve Google products such as search and Gmail. TensorFlow will improve software as well as hardware, allowing devices with little processing power to return data and complete tasks more quickly.
  • Google, Microsoft Bing Far From BFFs, Facebook Says Talk To The Hand
    For the sake of this opinion piece, I'll call Microsoft's agreement with Google a "relationship" -- but far removed from best friends forever.
  • Google, Alphabet, China And .XYZ Domain Fiasco
    Google's forthcoming play in China could have something to do with Sergey Brin and Larry Page choosing the last three letters in the English language as the top-level domain extension ".xyz" for Google's holding company Alphabet if XYZ CEO Daniel Negari's clarifying story is on track. Here's another hypothesis.
  • Search, Human-Like Retailers, Connecting Online With Offline Experiences
    It's a wacky world when some retail stores will open Thanksgiving Day and others will close the day after. Sports retailer REI recently announced that it would close for Black Friday, the day after Thanksgiving -- the day that most retailers hope will become their biggest sales day of the year. It will likely create more loyal customers that will find their way to the Web to search and buy.
  • YouTube Search By Emojis - What About Real Image Search For Pinterest, Facebook?
    Where do images and image search fit into the next generation of search? Search experts will discuss the options at the next Search Insider Summit in Deer Valley, Utah. Sometimes things don't always seem as they first appear. For instance, some view Pinterest as more of a search engine than a social media tool. Although a discovery tool for content, Pinterest has built algorithms driven from image recognition, per one retail marketer, who views the platform more for search engine marketing.
  • Local Search Advertising Revenue To Reach $9.5 Billion In 2020
    BIA/Kelsey projects that local search advertising revenue in the United States will rise from $7.8 billion in 2015 to $8.2 billion in 2016, $8.5 billion in 2017, and $9.5 billion in 2020.
  • Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
    Country music artist Charlie Worsham and Trace Adkins gained at least one more fan last week -- me -- and they owe it to a cross-media advertising campaign designed by Flying Dutchman Travel Co-owners Ann Macker and Tracy Michaels.
  • Trust Vs. Action: Both Valuable To Search Marketers
    Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say they completely or somewhat trust online video advertisements, but ads served in search engine results fell 1% to 47% in the past two years.
  • Teaching Artificial Intelligence To Search, Target Ads Based On Memory
    Intelligent automation will become the next tool for online advertising. Recently, a team of researchers at Google demonstrated an artificially intelligent system that could reliably identify a mountain-unicycling video, demonstrating the implications of recurrent neural networks, which will use an internal memory to process sequences of data for ad targeting.
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