• Factors Contributing To Local Mobile Search Rankings May Surprise You
    What ranks a business higher in organic local search results, and what are the negative ranking factors that drive down results? One thing is certain -- behavioral signals continue to increase in importance on mobile. Mobile signals now make up 9.5% of the algorithm across the local query results in 2015, up from 6.9% during the same time last year, according to research released Thursday.
  • SEO The No. 3 Effective Tool For Lead Generation
    Generating high-quality leads for 59% of B2B marketers participating in a recent survey remains the No. 1 challenge many B2B marketers face. The challenge will prompt about 68% to make lead quality as their No. 1 priority this year, followed by increasing lead volume at 55%, and measuring the impact at 41%. A study analyzes the challenges, strategies, and tools they use.
  • Sometimes I Want To Be An Ostrich
    While standing in the checkout line at Whole Foods last week I overheard a conversation between the woman in front of me and the gentleman clerk at the cash register. "I sometimes get emails from grocery stores for discounts on products that I always use, but I don't understand how they know I need these items," she says to the store clerk. He replies, "You don't know the half of it."
  • Television, Search Cross-Media Campaigns Require Timing
    Radio and broadcast television still have value in reaching consumers, especially when paired with search engine marketing. I can think of several successful campaigns combining TV and search, such as Geico, Whirlpool and Maytag, and Dish Networks. These brands continue to create some of my favorites.
  • Jingle Bells: Open For Holiday Forecasts
    Consumers will engage more with image-based shopping advertisements this holiday season, encouraging marketers to invest at least 30% of all retail paid-search spend on image ads, according to one prediction.
  • The Search Position: First Isn't Always Best
    Images in search engine query results will teach marketers to change their thinking that only the No. 1 position in search results returns higher clicks and conversions. When a search includes an image, it captures far more user attention.
  • Google's Internet Services: 2 Billion Lines Of Code
    This might only seem fascinating to a tech geek like me, but Google Engineering Manager Rachel Potvin estimates the software needed to run all of Google's Internet services -- from Google Search to Gmail to Google Maps -- spans about 2 billion lines of code.
  • Why U.S. Apparel Retailers Paid A Higher Cost Per Click
    U.S. apparel advertisers paid an average of $1.28 per click in the first seven months of 2015 compared with an average cost per click of $0.49 for those in the U.K., according to recent data. There are two reasons.
  • Search, Email Tips To Ring In The Holiday Season, Prepare For 2016
    As advertisers plan for the upcoming holiday season, one of the biggest trends highlighted by Merkle RKG is a surge in traffic growth from mobile phones. Click rates rose 97% year-over-year on Google in the early part of Q3, compared with 56% growth in Q2, says Mark Ballard, senior director of research at Merkle RKG.
  • Google Fiber Considers Bringing Services To Irvine, San Diego, Louisville, News Lights Fire Under Verizon
    Irvine and San Diego, California as well as Louisville, Kentucky could become the next three cities in which Google Fiber installs its high-speed Fiber connection service.
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