• Neiman Marcus Adds Smart Image Search To Mobile App
    A feature in the Neiman Marcus mobile app released Wednesday allows consumers to snap a photo, search for a similar item, and purchase it. The technology matches photos to help consumers connect with that must-have handbag or shoes.
  • IBM Predicts Record Online Sales This Holiday, But Research Shows Consumers Still Face Obstacles
    Search marketers craft paid-search ads and optimize organic listings that provide consumers with the answer to questions they seek, but they must take the complete purchase funnel into consideration. While IBM predicts a record year for online and mobile commerce, a study from Visual Website Optimizer finds some obstacles along this path.
  • What Would Search Do Without Social?
    Social commerce continues to evolve as a way to augment search engine marketing campaigns. While the data stands on its own, it also integrates well into SEM ad targeting and remarketing platforms. In fact a study released Tuesday notes a 60% year-over-year increase in revenue originating from social sites. Discoverability on Pinterest, Polyvore, Houzz, and Wanelo becomes increasingly important as brands follow consumers to sites where they search for information about products they want to buy.
  • Content Attribution And The Hidden ROI
    One of the biggest problems content marketers have is the inability to determine return on investment. They want to make content, but they don't know the worth. Content may earn Facebook Likes or shares or Twitter tweets, but do people who read the tweets buy the items? One company has built a method it calls content attribution.
  • How Pinterest Rich Pins Becomes Google AdWords 2.0
    Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand's data feed to more closely match the intent of the consumer. In Pinterest, Rich Pins allows brands to serve ads based on product information such as real-time pricing, available stock, and direct links to the product page. That's what happens when a startup's investors with a background in search contribute to the direction of the company.
  • Do Keyword Domains Still Have An Impact On SEO?
    Keyword domains have traditionally played a major role in influencing search results and search engine ranking. It makes sense that when someone types a specific branded word into a search box on an engine, the Web site containing those words will return in the query at the top of the list. Through time, the power of those words diminished as a result of Google's Exact Match Domain update. True? Maybe not.
  • I'm Going To Cross-Device Target You By Matching Online Search Behavior
    Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve.
  • Fear Overload Puts AdWords To Work During Halloween
    Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising.
  • Google, PwC Partner To Sell Cloud Services
    Google wants to sell more business cloud services, so the company has inked a partnership with PricewaterhouseCoopers to offer new opportunities worldwide. The agreement follows Google's rebranding of Enterprise to Google for Work.
  • Google Inbox: Ten Pros And Cons
    Google launched a new app last week that augments Gmail on mobile devices with reminders, assist, tasks, flight information, attached photos and more. Inbox isn't a replacement for Gmail -- not yet, anyway. It only works with Gmail accounts and is intended as an add-on feature to highlight the incoming mail that each user deems important. Google assumes what's important, and each user can tell the platform what they want to see and how often they want to see it. Here are a few benefits and challenges.
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