• Facebook Follows Search, Steps Up Deep-Linking Options
    Facebook this week extended its deep-linking capabilities for App Links in mobile app install ads, following steps taken by Google, Microsoft, Yahoo and others. The hoopla is about a piece of code that helps advertisers send individuals directly from one page or piece of information to another. The code used to deep link the content also provides a tracking attribution tool. Inanimate objects will also see a form of deep linking. The coding has become one of the most important mobile tools for search experts in the evolution of marketing.
  • Google Launches Cloud Bigtable, Gets Ahead In The Service That Indexes The Web
    Google announced a cloud service Wednesday that runs off the same database that drives nearly all of its largest applications. The service -- Google Cloud Bigtable -- is a managed NoSQL database service that runs through an open-source Apache HBase API. Yes, a bunch of tech speak. The most important thing to remember is that it has power. Many Google projects store data in Bigtable, including Web indexing, Google Earth, and Google Finance. Here's why.
  • Google Gives Baidu A Nod, Adds Capability To Manage Campaigns In DoubleClick Search
    DoubleClick Search users can now extend their reach into China through Baidu, adding to the ability to manage advertising campaigns across multiple search engines like Google, Bing, and Yahoo Japan.
  • Why The Search For Beauty Care Products Takes Longer
    Beauty care products including cosmetics, fragrances, hair and nail care, along with spa and relaxation products, are popular around Mother's Day, but for this category shoppers need more research time before committing to a purchase, giving brands a little more reason to coddle consumers on retail Web sites.
  • Google Opens Door To Mobile Search Competition
    The mobile algorithm that many businesses feared would send them plummeting in search rankings might become the very reason that Google will see some up-and-coming niche competition this year. For Vurn, it takes common queries like restaurants and movies and groups them into information snippets to show their related actions. Technology like this continues to attract venture capitalists. Similar to Google, VCs see the future in mobile search. In fact, VCs financed 27 search companies in 2014 and 33 the previous year -- the two most active years on record, according to CB Insights.
  • Technology Fails. Get Used To It
    Adapt. The world sits on a learning curve with Google's mobile algorithm change, wearable devices, and apps that backlink to Web pages or other apps. The maze of data and information that programmatic systems (a fancy buzzword for automation) will connect within the next year boggles the mind -- at least my mind.
  • Micro-Moment Reflex Follows Alice Down The Rabbit Hole
    Alice zipped down the rabbit hole to Wonderland, emerging on the other side with a new perspective. Consumer behavior and the micro moments remind me of the classic tale. But these days, changes in consumer behavior are anything but magical. We can clearly see that the moments making up an individual's day continue to change the rules in search engine marketing and advertising. Follow Alice down the rabbit hole.
  • What's The Technology Behind Google's FCC Filings?
    Google Now has integrated 70 additional services through a newly open API. The feature, which comes standard on Android phones, serves information based on the time of day and location. It serves up a simple dashboard of cards, each filled with timely notifications, reminders, and real-time data. What if those cards were triggered on a wearable device by a beacon using Bluetooth LE (BLE) technology?
  • How Individuals Search For Answers, Not Information
    Marketers need to start thinking more like consumers and consider the devices they use to find information and request answers and the types of technologies connected to the network. Doing the prep work before launching the campaign could produce better results. Here's why.
  • Google Looks For IP, Launches Secondary Patent Marketplace
    Google has opened its purse strings to create a secondary marketplace for U.S. only patents. The cash-rich company has set up an experimental marketplace for patent owners to sell their intellectual property. Yes, to Google.
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