• Google, Mozilla To Block China's Digital Certificates
    Following Google's recent discovery of unauthorized digital certificates for several of its domains, the company announced its Chrome browser will stop trusting all digital certificates issued by the China Internet Network Information Center (CNNIC). The Web sites appear with the .cn domain name. Mozilla agreed with the move, and also will stop accepting certificates by the CNNIC.
  • Small Businesses Stall In The Adoption Of Paid Search, SEO
    Nearly half of small businesses will allocate just 20% or less of their marketing budget to digital strategies in 2015, according to a survey from the D.C.-based research firm Clutch. While research firms like BIA/Kelsey estimate that more businesses will increase their digital marketing spend this year on paid-search engine marketing, Clutch suggests that a "significant" amount of small companies still lag in adoption.
  • April Fools Prank Or Branding Strategy?
    Pranksters roam the Internet in force each April 1, with brands taking to social networks, search engines and YouTube to have a little fun. They even build their own landing pages. Look a little closer at the creativity for each of the pranks and you just might find an underlying message for each. Here's a look at some of the best April Fools' Day pranks from around Web.
  • Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
    Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance as one metric to determine the price for advertisements on the site.
  • Microsoft, Yahoo Renegotiating Bing Search Deal
    Yahoo is in the midst of renegotiating its 10-year agreement with Microsoft to keep Bing as its search engine. The deal began in 2010, but the agreement allows for the two companies to make changes or end the agreement after five years.
  • Sweet 16 March Madness Searches
    For the layperson like me when it comes to basketball, Sweet Sixteen refers to the last sixteen teams remaining in the National Collegiate Athletic Association tournament when speaking about the NCAA. Google, which lists the scores and schedules in search engine query results, released data on search trends tied to the tournament. The data lists the top-searched Sweet 16 Teams, Mascots, Players, Coaches, Team Swag, and Marching Bands. Here goes.
  • Google Puts Hometown U.S.A. Businesses On The Map
    Google has been pushing local businesses for years to ensure that their Web site, hours and address serve up in local search results. The company on Wednesday introduced a program it calls "Let's Put Our Cities on the Map" to help businesses do just that. The portal offers resources to business owners to help them get online or correct and complete their presence online.
  • Mozilla Firefox Replaces Google In Turkey
    Mozilla reported Wednesday that it is replacing Google with Yandex as the default search engine for Firefox in Turkey. The company will release the new Firefox version March 30. It may not sound like an important loss for Google, but this is the second time that Mozilla has chosen another search engine to replace Google. Yahoo became the default search engine for Mozilla in the United States last November.
  • Health Care Marketers Missing Local Search Ad Opportunities
    Health care marketers are missing an opportunity to connect through search engines--Bing, Google and Yahoo--with local residents and visitors looking for services. Industry marketers will spend more than $10.7 billion on local advertising in 2015, representing 7.8% of the $137.9 billion total local advertising market -- but only a small portion goes to local search ads.
  • Saving Money, Protecting Assets, And Click-To-Call Mobile Ads
    BIA/Kelsey estimates mobile searches lead to 72 billion annual calls via mobile devices. The age groups--Millennials and Generation X--tend to trend higher. Two services--financial and insurance--rely heavily on inbound phone leads. Analysis from a recent study examining more than one million calls from mobile search and display advertisements on these two service sectors bring to light click-to-call monetization tactics marketers should consider, but they also could be used in other sectors.
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