• Cyber Monday Sees $2 Billion In Desktop Sales
    Consumers spent $2.038 billion from desktop computers on Cyber Monday, up 17% compared with a year ago,.The weekend after Thanksgiving also saw its first billion-dollar online shopping day on Saturday, while sales on Sunday fell short of $1 billion.
  • NORAD's Social Media Campaign Aims To Differentiate Its Santa Tracker From Google's
    While Microsoft and the North American Aerospace Defense Command battle it out with Google for dominance in the skies Christmas Eve, this year NORAD is doing something different. It has launched an awareness social media campaign asking the public to help name its newest Elf in Santa's Village.
  • Holiday Online Searches, Purchases Attracting Consumers
    Retail stores capitalized on higher online searches this Thanksgiving holiday season. Bloomingdale's and Macy's turned Cyber Monday into Cyber Sunday, beginning online sales a day early, and added free shipping and returns into the mix. Talbots, Neiman Marcus and a host of other stores extended Black Friday deals through Sunday. Most marketing platform providers that are tracking sales report an uptick in overall Thanksgiving weekend online sales, while a handful of shoppers admit they had no problem finding a space to park at two popular southern California malls.
  • Black Friday No Longer Kickoff For Holiday Shopping
    Holiday shopping continues to begin earlier, with brands spending more money in mid-November to reach consumers than in prior years. Williams-Sonoma, Macy's, Nordstrom and Bloomingdale's, among others, began sending emails about online specials earlier this week. Kenshoo published research Wednesday revealing that brands they support in paid-search advertising are not only spending more in paid search ahead of the holiday season compared with previous years, but also increased campaigns earlier.
  • Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
    Carnival, the world's largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots.
  • SEO: Link Building, Keyword Research Becoming Most Challenging Tactics
    While 72% of marketers from enterprises rate search engine optimization as successful in achieving marketing objectives like lead generation and increased Web traffic, 57% say the greatest barriers to achieving SEO success are challenges like a lack of dedicated in-house resources, and 43% say limited budgets. About 28% find SEO is not successful, per a recent study.
  • Black Friday The No. 1 Day For Consumer Fraud
    Black hat online search marketing and traffic fraud can cost brands millions in the long run, but so can consumer fraud through ecommerce and in stores. The data science company Feedzai uses real-time, machine-based learning to provide analysis of data representing $750 billion in payment volume, and has found that Black Friday took the No. 1 spot for card fraud in 2013. The data represents more than 17.5 billion transactions with the card, present or not.
  • Two Tap API Readies Black Friday And Cyber Monday Searches
    Landing pages highlighting featured deals, sales and specials are not always easy to set up for Black Friday and Cyber Monday specials, because brands sometimes don't know the specials far in advance -- but brands are running out of time. Google needs hours to days to index pages serving up in search engine query results. Product availability and keeping links updated proves crucial, especially during the holidays.
  • Yahoo's Financial Gain From Mozilla Deal Worth Billions
    Some believe the "cracks" in Google's search monopoly are finally beginning to show. The latest was announced Wednesday. The deal makes Yahoo the default search engine for the Mozilla Firefox browser, breaking up a decade-old relationship between Mozilla and Google.
  • Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
    Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. Rather than print out the recipe, I pull up the directions on my iPhone to follow along. Apparently I'm not alone, according to Google. Interestingly, the idea to use the Web as recipe box gives consumer product goods brands an opportunity to cross target paid-search ads to cooks looking for specific ingredients or cooking times and instructions for side dishes and main meals.
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