Integration Has No One Direction

At the end of last week, we found out that the Olympic social media "debacle" may not have been a debacle at all. It may have actually helped the games. According to the ratings released on Friday, total viewership for the Olympics is substantially better than it was four years ago. Through the first five days, viewers were up nearly 30% higher than what NBC had originally expected. ...More

  • Dr. Content, Or How I Learned to Stop Worrying And Love The Facebook

    Facebook, once the industry darling, is now receiving close scrutiny and somewhat negative sentiment. Starting in the weeks leading up to the IPO, continuing with questions about mobile monetization, and through the recent announcement about the nearly 9% of problem accounts, Facebook seems to be facing a growing bandwagon of ill will. ...More

  • Social Network Ads Should Be For Brand Linkage

    According to a new study conducted by The Incyte Group, consumers want deeper connections with brands - but open social networks are not where they want to build these connections. Instead, marketers need to invite their "friends" into a branded customer community that converts them into buyers, advocates, and long-term customers, says the report. ...More

  • Big Mo For 'SoMo': Quarter of Americans Access Social Nets By Phone

    History may show that the Web was merely an interim technology for social media --- the place it was born but didn't come to live. Mobile devices will be the platform's long-term home. ...More