Thursday, January 3, 2013
  • Goodbye To Surveys For Companies That Mine Social

    Social media research firm newBrandAnalytics says surveys are defunct, since now companies can get all the data they want online. The firm says companies got a 25% increase in online customer reviews on their social sites. Now they focus on social feedback. ...Read the whole story

  • BuzzFeed Raises $19M To Build Media Company

    List-obsessed news and popular culture publisher BuzzFeed just raised $19.3 million led by NEA. In December 2012, BuzzFeed passed 40 million unique monthly visitors. ...Read the whole story

  • Social Aids In Achieving New Year's Resolution Goals

    Some 35% of digital consumers will spend $25 or more per month on New Year's resolutions, presenting an opportunity for marketers looking to reach specific segments, according to survey results released Thursday. Some 8% of SocialVibe survey participants said they would spend $51 to $75; followed by 6%, between $75 and $100; and 8%, more than $100. ...Read the whole story

  • 'Old' And 'New' Selves Converse In Medifast Ads

    To create the effect, Solve worked with director John Haagen of New York-based Assembly Films. Each of the three individuals featured in three different spots was filmed in Los Angeles in January 2012, then shot again at the same location in September. ...Read the whole story

  • Army Uses Stories To Boost Minority Officer Corps

    Facing requirements to increase minority representation in its officer corps, the U.S. Army is launching a campaign targeted toward the African-American community showcasing the leadership qualities and elite status that becoming an Army officer yields. ...Read the whole story

Around The Net

  • Sun Shines On 'Most Depressing' Time Of Year The Drum

    The Sun has launched a multichannel campaign featuring multiple prize giveaways aimed at raising people's spirits during what it deems "the most depressing" month of the year. The Big Smile Giveaway includes TV spots, digital outdoor, press ads, and direct marketing, online, mobile and social media activity. The newspaper will be giving away prizes including holidays priced from GBP9.50, family days out at top UK attractions, money off shopping, cinema tickets, two free tickets to Alton Towers in March. ...Read the whole story

  • Facebook Links To Chinese Businesses China Daily

    Facebook has teamed up with a Chinese partner on real-time bidding for advertising on its site for target advertisements to consumers. The move extends Facebook's reach for Chinese advertisers who want to place more targeted advertisements on the site even though its service is not accessible in China currently. Facebook is cooperating with Beijing PinYou Interactive Information Technology Co (iPinYou), a Chinese advertisement broker that places advertisers' bids on real time platforms. The social network is aligning its targeting platform, Facebook Exchange, with iPinYou's own platform. ...Read the whole story

  • 10,000 Tweets Per Second Rang In New Year Red Rocket Media

    Micro-blogging site Twitter has unveiled how many messages were sent by its users across the world as people celebrated the new year, although the busiest area was something of a surprise. Whilst many had anticipated American or European markets to dominate (as they have some of the largest Twitter user totals), the highest total was seen in Asia, where a staggering 33,388 tweets were sent per second in the UTC+9 time zone when the clock struck midnight. ...Read the whole story

Talking About Failure Leads To Success

You had some big successes in social media last year. Here's the thing: you had even more failures. And, that's to be expected. Success can happen without failure, but they'll be small successes. Big successes come ...More