- Beyond Newtown - Our Greatest Challenges
MediaDailyNews, Mike Bloxham - Wednesday, December 19, 2012
The shootings at Newtown carry a simple message: The status quo cann ...
- Advocates: 'Sponsored Stories' Need Opt-In Consent From Parents
Online Media Daily, Wendy Davis - Thursday, November 8, 2012
A proposed class-action settlement that would require Facebook to allow minors ...
- AARP: Never Too Late To Think 'Mobile First'
Online Media Daily, Mark Walsh - Thursday, October 25, 2012
MediaPost recently spoke with Sami Hassanyeh, vice president of AARP's digital strategi ...
- Anti-Sugary-Soda Animated Film Goes Viral
Marketing Daily, Karlene Lukovitz - Tuesday, October 16, 2012
"The Real Bears," an animated online video produced by the Center f ...
- Politics Makes Strange Bedfellows (And So Do I)
Garfield at Large, Bob Garfield - Monday, October 15, 2012
This article is not about the frontiers of media and marketing. ...
- 4As CEO Wants More Women To Participate In Industry Events
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
4As CEO Nancy Hill is upset about her failed efforts to recru ...
- Aegis' Jumptank, Carat Help Give Social Teeth Site Political Bite
Online Media Daily, Steve McClellan - Friday, August 24, 2012
Social Teeth, billed as a sort of Kickstarter for political ads, h ...
- Ford's Piaskowski: Premium Design Is Not An Elective
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
"People purchase vehicles with their hearts and minds. ... You have ...
- Seventeen Tries E-Commerce Widgets
Around the Net In Online Marketing, Wendy Davis - Tuesday, August 21, 2012
Seventeen magazine has started using e-commerce widgets that ask users to "sh ...
- Doha GOALS Forum Readies Roster Of Sports Luminaries
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
South African Rugby World Cup-winning captain Francois Pienaar is the latest high-profi ...
- Obama, Romney Won't Air Ads On 9/11
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2012
There will be no TV advertising on Sept. 11 from the presidenti ...
- 'USA Today' Raises HIV/AIDS Awareness
MediaDailyNews, Erik Sass - Friday, July 20, 2012
This weekend, Mediaplanet Publishing is raising awareness of the global HIV/AIDS epidem ...
- Taco Bell Ads Use 'Edible' QR Code
Marketing Daily, Karlene Lukovitz - Wednesday, July 11, 2012
The codes, made from fruit, visually drive home the fresh and healt ...
- Prominent New Orleans Group Asks Advance To Sell 'Times-Picayune'
MediaDailyNews, Erik Sass - Wednesday, July 11, 2012
The Newhouse family, which owns Advance, received a letter signed by mo ...
- 21st Century Media Mom: Always On, Everywhere
Engage:Moms, Michael Fogarty - Friday, June 29, 2012
It's no secret that Mom is busy and juggling a constant varie ...
- J&J Ends Support For ALEC Lobby
MediaDailyNews, Steve McClellan - Tuesday, June 19, 2012
Consumer goods and pharmaceutical giant Johnson & Johnson has withdrawn its suppo ...
- Civil Rights Group Challenges J&J Via Ad Campaign
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
Civil Rights advocacy group ColorofChange has launched a multimedia ad campaign ...
- Hating Viral
Show Daily, Gavin O'Malley - Thursday, May 17, 2012
Just so we're clear, the entire ad industry -- or, at leas ...
- Occupy Wall Street Plans Big Protest Today
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 1, 2012
If you're in New York and looking to give it to t ...
- Bombay Sapphire Sponsors Film Competition
Marketing Daily, Tanya Gazdik - Sunday, April 29, 2012
Bombay Sapphire gin is sponsoring a short filmmakers competition in association wi ...
- Social Gaming To Social Good--Brands Matter To Youth Market
Online Media Daily, Roman Tsunder - Monday, April 30, 2012
A CSR component used to be a 'nice to have' in ...
- Can Kony 2012 Maintain Momentum?
The Social Graf, Erik Sass - Friday, April 20, 2012
Invisible Children's "Kony 2012" video was an unprecedented viral success, having achiev ...
- Zenith Media Drives Awareness For Autism Speaks
MediaDailyNews, Steve McClellan - Friday, March 30, 2012
Given that consumer viewpoint, many agencies have adopted favorite causes or organizatio ...
- Invisible Children: Slacktivism or Heroism?
Marketing: Green, Brad Stewart - Wednesday, March 28, 2012
As most of you are aware, Invisible Children has changed the landsca ...
- Ex-Apple Exec Takes On iAd With New Platform
Online Media Daily, Mark Walsh - Tuesday, March 6, 2012
Apple's iAd platform faces more competition -- from one of its o ...
- Marketers Differ On Limbaugh Feedback
Raw, Nina Lentini - Friday, March 2, 2012
After nearly 200 comments on its Facebook page, ProFlowers spokesperson "Mike" h ...
- Zimmerman Wins Hotel Account
MediaDailyNews, admin - Thursday, February 9, 2012
Zimmerman Advertising picks up a major hotel client as agency of reco ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- Online Efforts Slam Apple Over China Facilities
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Apple faces mounting pressure from consumer groups over harsh conditions that worke ...
- Wikipedia Plans Protest Blackout
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 17, 2012
Wikipedia isn’t the only Web company opposed to the antipiracy legislation bei ...