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Results for 2008
Media 100 - No. 12 Don Draper: Liquid Lunch
Media Magazine, Jonathan McEwan - Tuesday, December 2, 2008
Who wouldn't jump at the chance at lunch with Don Draper - ...
PBS' 'Roadshow' Drives Subaru, Liberty Mutual Sponsorships
MediaDailyNews, Fern Siegel - Monday, December 29, 2008
Although the TV ad market is taking hits, PBS just got a ...
NBC Won't Play Ball With Novel Super Bowl Ad Approach
MediaDailyNews, Wayne Friedman - Tuesday, December 23, 2008
NBC decided not to work with advertisers on new forms of Super ...
Networks Resist Ad Discount Requests
Around the Net In Media, Joan Voight - Tuesday, December 23, 2008
The TV ad tug of war has begun. Media buyers are asking ...
Want To Score A Super Bowl? Go Co-op
MediaDailyNews, Wayne Friedman - Monday, December 22, 2008
Super Bowl pricing usually gives buyers nosebleeds. But one West Coast ad ...
FedEx Doesn't Deliver Super Bowl Spot
MediaDailyNews, David Goetzl - Monday, December 22, 2008
FedEx does not absolutely have to be in the Super Bowl. But ...
Auto Bailout Won't Mean More Ad Buys
Around the Net In Media, Joan Voight - Monday, December 22, 2008
Common Mistakes In Targeting TV Ads
Around the Net In Media, Joan Voight - Monday, December 15, 2008
Tara Walpert Levy, president of Visible World, offers 10 mistakes that marketers ...
Sponsors Exit Troubled Nascar Nation
Around the Net In Media, Joan Voight - Monday, December 8, 2008
Once-unstoppable, Nascar is watching its fan base erode, TV ratings slip and ...
Ford Sponsors Mag's "Salute To Troops" Issue
Around the Net In Media, Joan Voight - Friday, December 5, 2008
When You Care Enough To Google The Very Best: Hallmark Joins TV Ads Platform
MediaDailyNews, David Goetzl - Wednesday, December 3, 2008
Add the Hallmark Channel to the list of networks with deals to ...
Political Ads Top $2.6 Billion, More Coming in 2009
Around the Net In Media, Joan Voight - Wednesday, December 3, 2008
Between $2.5 billion and $2.7 billion were spent on political ads this ...
Bermuda Has Faith In Gospel Channel
MediaDailyNews, David Goetzl - Monday, December 1, 2008
The Bermuda tourist authority has linked with the Gospel Music Channel to ...
2009: Ads In Hispanic Media To Grow 3%
Around the Net In Media, Joan Voight - Monday, December 1, 2008
This year saw growth in advertising revenue for Spanish-language television slow down ...
Super Bowl Ads Still In Play
MediaDailyNews, - Friday, November 28, 2008
Ad spots for the Feb. 1 Super Bowl that weren't sold in ...
Local Cable Ad Firm Hits Sales Milestone
Around the Net In Media, David Wadler - Tuesday, November 25, 2008
As the local cable marketplace continues to tank, spot cable firm NCC ...
Local Ads: Falling Revs, Media Peril
MediaDailyNews, Erik Sass - Monday, November 24, 2008
Advertising revenues are expected to plateau or decrease during the recession now ...
Newspapers Should Become Local Ad Brokers
Around the Net In Media, Joan Voight - Friday, November 21, 2008
Here's another out-of-the-box idea for struggling newspapers. They should act as local ...
TV Rivals Fight For Subscribers, Sell Spots Together
MediaDailyNews, David Goetzl - Friday, November 14, 2008
Time Warner Cable touts a service: "Never on satellite. Never on FiOS. ...
Tough Times Change Role Of Super Bowl Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
With Super Bowl ads costing as much as $3 million for a ...
Levi's Seeks Transparency, Media Buyers Balk
Around the Net In Media, Joan Voight - Tuesday, November 11, 2008
Media buyers are shocked that Levi's wants an accurate idea of what ...
DirecTV Launches B2B Ad-Sales Tools
Around the Net In Media, Joan Voight - Friday, November 7, 2008
DirecTV is trying to make it easy for advertisers to target its ...
Why Ad Networks? Answers from Glam Media CEO Samir Arora...
Show Daily, Ross Fadner - Thursday, November 6, 2008
Why do marketers need ad networks? Consider this: Yahoo has a 74 ...
Strata Reaches A New One, Integrates With Microsoft Ad Serving Systems
Online Media Daily, Joe Mandese - Tuesday, November 4, 2008
Amid a fierce battle for dominance in the important, but back-office world ...
Money Crisis Trims Indie Political Ads
Around the Net In Media, Joan Voight - Monday, October 20, 2008
The recent collapse on Wall Street is limiting the number of election ...
Media Magazine, Verne Gay - Thursday, October 2, 2008
Think of ridicule - the blowtorch of rhetoric, the scimitar of political ...
Obama Hits Youth Vote: Ads In Video Games
MediaDailyNews, - Thursday, October 16, 2008
Microsoft in-game advertising subsidiary Massive is running Barack Obama campaign ads in ...
Rejected Ads For 'Porno' Movie Are Good PR
Around the Net In Media, Joan Voight - Thursday, October 16, 2008
In a controversy that looks suspiciously like a brilliant PR stunt, billboards ...
Breeders' Cup Opts for Fewer Ads
Around the Net In Media, Joan Voight - Wednesday, October 15, 2008
The Breeders' Cup tournament is copying an ad planning technique from the ...
Hotel Networks Bows Place-Based VOD
MediaDailyNews, Erik Sass - Tuesday, October 14, 2008
The Hotel Networks, which delivers video programming to 1 million hotel rooms ...
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