- Contact:Going the Other Way
Media Magazine, John Capone - Monday, February 2, 2009
It might turn out that the most unrealistic and Pollyannish aspect ...
- Reduced Ad Format On 'Chris Isaak' Debut
Around the Net In Media, Joan Voight - Friday, February 27, 2009
A&E Networks' Bio Channel is testing the concept of fewer ads p ...
- Oscar Proves Profitable For ABC
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
ABC may have found at least a partial buffer against declining pric ...
- CBS' NCAA Men's Tourney Almost Sold Out
Around the Net In Media, Joan Voight - Thursday, February 26, 2009
CBS' coverage of the National Collegiate Athletic Association's Men's Basketball Tournament ...
- Top Buyer Confirms Online CPMs 'All Over The Place,' Predicts Lagging Ad Recovery
Online Media Daily, Joe Mandese - Thursday, February 26, 2009
The top media buyer of the world's largest media-buying organization Wednesday to ...
- In the Realms of the Unreal
Media Magazine, John Capone - Monday, February 2, 2009
Hal Holbrook looks as if he is going to cry. The 89-year-o ...
- NBC Asks $425K For 'ER' Finale Ads
MediaDailyNews, - Friday, February 20, 2009
NBC is asking $425,000 for a 30-second spot during the "ER" fin ...
- JCPenney Holds Market Spend, Increases Cinema Ads
MediaDailyNews, David Goetzl - Friday, February 20, 2009
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcas ...
- Sprint Calls In Oscar Ads
MediaDailyNews, Wayne Friedman - Friday, February 20, 2009
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one ...
- Direct Mailer ValPack Turns to Newspapers Ads
Around the Net In Media, Joan Voight - Friday, February 20, 2009
In an interesting twist, the big direct mailer Valpak is using newspap ...
- Making Waves: Will 'Malibu' Give Spot Runner A Network Beach Front
MediaDailyNews, Joe Mandese - Friday, February 20, 2009
Spot Runner, the company that harnessed the Internet to let small advertise ...
- Oscar Ads: The Envelope, Please
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
In another sign that Oscar revenues could be significantly lower for A ...
- Sponsors Skipping Out On Oscars
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
A weak economy and fear of a backlash against big spenders h ...
- Smooth Sailing: Outdoor Gets Creative With Ad Buys
MediaDailyNews, David Goetzl - Tuesday, February 17, 2009
With cut budgets, many outdoor-sports marketers are at risk of being le ...
- Craftsman Retools Nascar Relationship
MediaDailyNews, David Goetzl - Thursday, February 12, 2009
Craftsman revs up its involvement with NASCAR this season, adding a brand ...
- Radical Shift: 4As Propose Single Spot-Buy Currency
MediaDailyNews, David Goetzl - Wednesday, February 11, 2009
The reinvention task force, under the aegis of the American Association ...
- Absolut First: Ads Run Locally During Grammys
MediaDailyNews, - Monday, February 9, 2009
Almost two years after Absolut vodka--a staple of magazine back covers--ran i ...
- Stay On Green: ProLink In-Golf Ad Deal
MediaDailyNews, David Goetzl - Monday, February 9, 2009
Perhaps reacting to the tough economy, a company that sells ad spa ...
- Google Strikes Traffic, Billing Deal Making It Easier To Sell TV Ads
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
Google this morning announced an agreement to integrate its Google TV A ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- The Rise of Glut Inventory
OMMA Magazine, Joe Mandese - Monday, February 2, 2009
The rapid growth of the online advertising marketplace has made the Intern ...
- Need to Know: The Ad Stays in the Picture
OMMA Magazine, Steve Smith - Monday, February 2, 2009
In the never-ending struggle to monetize digital video, technology providers are throwi ...
- Triple-X Sells
OMMA Magazine, Erin DeJesus - Monday, February 2, 2009
Have you heard? Apparently, sex sells - and no company takes th ...