- Movie Industry Snubs Oscars, Ad-Wise
MediaDailyNews, Wayne Friedman - Friday, February 26, 2010
The movie industry still isn't taking much advantage of its biggest ...
- TargetSpot Debuts Mobile Ad Platform
MediaDailyNews, Erik Sass - Friday, February 26, 2010
TargetSpot, a leading Internet radio advertising network, is expanding into audio ...
- Sports Text Signs Sony As First Advertiser
MediaDailyNews, David Goetzl - Friday, February 26, 2010
A Sony Pictures Web site has signed as the first advertiser f ...
- Click Forensics Delivers Platform To Validate Display Ad Traffic
Online Media Daily, Laurie Sullivan - Friday, February 26, 2010
Click Forensics will open a program Friday to audit impressions in displ ...
- Big Ad Investment Follows Online Sports Viewership
MediaDailyNews, Gavin O'Malley - Tuesday, February 23, 2010
This year, nearly one in five -- 18% -- of consumers planni ...
- Publishers Join In Kia Digital Ad Push
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
Some 45 titles representing 15 publishing companies are running ads for t ...
- CNBC Launches Free In Britain
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
Financial channel CNBC is set to launch on the subscription-free satellite platfo ...
- BIA: Local Ads Will Rebound In '12, Political Ads Will Aid Trad Media
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
Local advertising will see a rebound --- but not until 2012, accordi ...
- Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content
Online Media Daily, Laurie Sullivan - Sunday, February 21, 2010
Wouldn't it be a tragedy if the Internet was the cause ...
- Digital Remains Fraction of Mag Ad Revenues
MediaDailyNews, Erik Sass - Thursday, February 18, 2010
Online contributed a relatively small part of total magazine advertising revenues ...
- Sinclair: Overall Revs Dip In 4Q, Auto Up Now
MediaDailyNews, Wayne Friedman - Wednesday, February 17, 2010
Sinclair Broadcast Group posted much better advertising revenue results than anticipated f ...
- Monthly Mags Flat in March
MediaDailyNews, Erik Sass - Wednesday, February 17, 2010
Flat is the new fantastic in the world of traditional media, a ...
- Is Digital Coupons' Rise Print Inserts' Demise?
MediaDailyNews, Erik Sass - Wednesday, February 17, 2010
Digitally delivered coupons are growing fast while printed newspaper inserts are increasing ...
- Digital Display May Have Better Future
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
A new Web ad architecture is developing that promises to remake h ...
- MTVN Taps Quantcast To Mine Digital Viewers
MediaDailyNews, Wayne Friedman - Tuesday, February 16, 2010
MTV Networks is linking up with Internet research company Quantcast to off ...
- TidalTV Raising More Capital, Comcast Invests
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
Baltimore-based TidalTV, which is looking to expand further into addressable TV advertisin ...
- Audi Leverages Brand By Driving Webisodes
MediaDailyNews, David Goetzl - Monday, February 15, 2010
Audi is running a series of Webisodes during the Olympics looking ...
- Olympic Sponsors Favor Social Media, Twitter
Around the Net In Media, Fern Siegel - Sunday, February 14, 2010
Sponsors have a new name for the Vancouver Olympics: the Social Game ...
- Drive Thru: Car Dealers To Boost Internet Budgets
MediaDailyNews, David Goetzl - Friday, February 12, 2010
Some 96% of auto dealers surveyed say the Internet will consume mo ...
- ESPN Deportes Kicks Off Soccer Docu-Series
MediaDailyNews, Fern Siegel - Friday, February 12, 2010
Soccer is the national sport of Mexico -- and to build exciteme ...
- Caraccioli-Davis Exits Starcom For Electus
Around the Net In Media, Fern Siegel - Friday, February 12, 2010
Vveteran entertainment-marketing specialist Laura Caraccioli-Davis is leaving Publicis Groupe's Starcom USA ...
- Doritos Spot Sets Record, Most-Watched Ever
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2010
This past Super Bowl was the most-watched TV show of all ti ...
- PGA: Ad Pages Rise 41% In Early '10
MediaDailyNews, Erik Sass - Tuesday, February 9, 2010
The Publishing Group of America -- which publishes newspaper-distributed magazines, including Americ ...
- truTV Super Bowl Spot Helpful, No Touchdown
MediaDailyNews, David Goetzl - Tuesday, February 9, 2010
Did a Super Bowl ad help truTV? Some may label it ...
- ABC Affils Angry ESPN Grabbing Key Sports Events
Around the Net In Media, Fern Siegel - Monday, February 8, 2010
ABC's affiliates are angry that corporate sibling ESPN is being handed li ...
- Toyota Pulls ABC TV Ads
MediaDailyNews, - Monday, February 8, 2010
Toyota dealers in five Southeast states have yanked their commercials off A ...
- TV Ad Market: Less In 2013 Than 2006
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
Although the advertising share of revenues from digital and retransmission fees wi ...
- Super Bowl Tops Ad, Promo Run
MediaDailyNews, David Goetzl - Monday, February 8, 2010
CBS ran slightly more ads than NBC did a year ago ...
- Google Calculates Benefits For Direct-Response Ads
MediaDailyNews, David Goetzl - Friday, February 5, 2010
Under a new feature, the Google TV Ads platform can now automatical ...
- Strata Introduces Volos Digital Advertising Tool
Around the Net In Media, Fern Siegel - Friday, February 5, 2010
Strata has introduced Volos, a new product that allows media sales organizatio ...