- True Advertising Enlightenment Would Ruin Facebook
Online Media Daily, Arnel Leyva - Thursday, March 31, 2011
Facebook has the potential to be the ultimate advertising platform because ...
- CBS Local, CityGrid Partner For Online, Mobile Ads
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
CBS Local Digital Media, which aggregates CBS TV and radio station W ...
- National CineMedia: Revs Up 12%, Adds Affiliate
MediaDailyNews, Erik Sass - Wednesday, March 30, 2011
National CineMedia, the nation's largest cinema advertising company, saw revenues grow 12. ...
- Bravo Ad Sales Up, New Programming to Expand
MediaDailyNews, David Goetzl - Wednesday, March 30, 2011
On the backs of soaring ratings, Bravo said ad sales are flourishi ...
- Forecast: TV Regains Hefty Ad Levels
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2011
Television advertising revenues will regain their pre-recession levels next year, with Intern ...
- Adap.tv Adds $20M In Financing, MarketPlace Big Success
Online Media Daily, Gavin O'Malley - Tuesday, March 29, 2011
Video ad company Adap.tv on Tuesday said it closed $20 million ...
- TV Station Groups Post Huge Gains
MediaDailyNews, Wayne Friedman - Monday, March 28, 2011
For the fourth consecutive quarter in a row, major TV station grou ...
- Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike
MediaDailyNews, Erik Sass - Monday, March 28, 2011
The cinema advertising industry outpaced most other media last year in ter ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- Local TV Ads Surge Back In '10
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Confirming many reports of a strong comeback, local broadcast stations had ...
- Apple Has Trouble Selling iAds
Online Media Daily, - Thursday, March 24, 2011
Apple is having problems selling iAds -- its touted in-app ad produ ...
- Digital Editions: Different Ads, Same Circulation
MediaDailyNews, Erik Sass - Tuesday, March 22, 2011
Digital editions of magazines don't have to carry the same advertising ...
- Local Online Ads To Hit $42 Billion By '15, Digital Dominates Future
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
Thanks to an improving economy and new technology, local online ad revenu ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- Forecast: U.S. Ad Spending Rises 3.7% in 2011
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media agency Carat has significantly increased its projection for U.S. ad spendi ...
- Total Auto Ad Spend To Grow 6.4%
MediaDailyNews, David Goetzl - Thursday, March 17, 2011
Media companies have been touting the resurgence of the auto category a ...
- Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
Online Media Daily, Laurie Sullivan - Thursday, March 17, 2011
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing ...
- The Real Value of Facebook Ads -- Exploring the "Likeberg"
Online Media Daily, Justin Merickel - Thursday, March 17, 2011
While there is value in both upper- and lower-funnel metrics with Faceboo ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- LIN Revs Up 24%, Freedom To Auction Assets
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
A sale of Freedom Communications' stations could serve as a measuring sti ...
- Top Magazine Publishers Show Gains in 2010
MediaDailyNews, Erik Sass - Wednesday, March 16, 2011
Big magazine publishers fared quite a bit better than their print cousi ...
- WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Newspaper Revs Continue Long Decline
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
The modest recovery in ad spending over the course of 2010 d ...
- B2B Ad Pages Fell Again In 2010
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
According to the Business Information Network, total ad pages in business-to-business publicatio ...
- StumbleUpon Debuts Paid Discovery
Around the Net In Online Marketing, Gavin O'Malley - Monday, March 14, 2011
Content discovery engine StumbleUpon just unveiled a new ad platform today, StumbleUp ...
- NCC's "I+" Extends Cable Ad Reach
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
National cable spot advertising rep NCC Media has now formalized its n ...
- CBS Champions Market-Hubs, Promotes Cross-Platform
MediaDailyNews, David Goetzl - Monday, March 7, 2011
CBS CEO Leslie Moonves said the company's initiative to create online hu ...
- Craigslist Drops Suit Involving Execs, Adult Ads
Online Media Daily, Wendy Davis - Monday, March 7, 2011
Craigslist has given up its battle to have a court prevent t ...
- If LeBron Really Did It, Entertainment Execs Prone Also
TVBlog, David Goetzl - Tuesday, March 8, 2011
Did LeBron James really start weeping? No way. Not the cocksure Mia ...