CBS Local, CityGrid Partner For Online, Mobile Ads

Ezra-Kucharz

CBS Local Digital Media, which aggregates CBS TV and radio station Web sites from around the country, is partnering with CityGrid Media, which delivers local ads to hundreds of third-party Web sites and mobile apps, to offer advertisers access to their combined local digital networks.

With over two dozen CBS TV and radio station Web sites, including the multistation CBSNewYork.com, CBS Local Digital Media was one of the top-five most-visited networks of local sites in February 2011, according to comScore.

CityGrid has aggregated a total of 250 Web sites and mobile sites and apps, claiming a total audience of 140 million unique visitors. Through partnerships with sites like CitySearch and InsiderPages, it includes enhanced listings and content for 14 million local businesses -- and has attracted 800,000 local advertisers to date.

The CBS-CityGrid deal will give CBS local advertisers the opportunity to have listings appear across CityGrid's network of sites, as well as in search results through Google and Bing.

The directory listings include general business information, editorial and user reviews, insider tips, videos and photos, links to the businesses' sites, online offers, menus and reservation systems, social media links and directions. In return, CityGrid can benefit from CBS Local's sales staff and established relationships with local ad clients.

Ezra Kucharz, president of CBS Local Digital Media, stated: "Consumers who reach a business listing are already at the point of decision, and they now have what they need to choose a particular establishment. The information is easily consumed and shared by local customers, and completely integrated with the businesses' social media initiatives."

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