- Media X: Passion of the Primates
MediaDailyNews, Jack Feuer - Tuesday, September 29, 2009
Let me tell you about monkey music and the Fighting Irish a ...
- NFL's Ryan Focus Of New Gillette Campaign
MediaDailyNews, - Tuesday, September 29, 2009
Gillette launched a new ad campaign to introduce the Gillette Fusion MV ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 30, 2009
Soup. Steak. Soda. Skin care. Shinwhack Day. Let's launch! ...
- Kiss Off Your Carrier: Sprint Launches Viral Videos
Marketing Daily, Sarah Mahoney - Monday, September 28, 2009
To celebrate, consumers go to www.mobilegoodbye .com, and select the carrier th ...
- U.S. Marines Emphasize 'Few' In New Effort
Marketing Daily, Aaron Baar - Monday, September 28, 2009
"We had been talking about the purpose of service, with a symbol ...
- Blue Shield of California Launches Campaign
Marketing Daily, - Friday, September 25, 2009
Blue Shield of California has launched an online and TV campaign creat ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- JC Penney, Van Heusen Pair For NFL Hall Of Fame
Marketing Daily, Sarah Mahoney - Thursday, September 24, 2009
JC Penney stores will offer eligible fans the opportunity to enter ...
- Toyota Ads Leverage Its Rep For Reliability
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Turner, chief strategy officer for Saatchi & Saatchi, Los Angeles, tel ...
- Seth Green On Board As Butterfinger 'Mouthpiece'
Marketing Daily, Karlene Lukovitz - Tuesday, September 22, 2009
Butterfinger continues to reveal components of its comedy-focused marketing plan. In t ...
- Tampax Signs Serena Williams For Ads
Marketing Daily, Aaron Baar - Tuesday, September 22, 2009
Tennis star Serena Williams will begin appearing in advertisements touting Procter &am ...
- 'See It': Fancast Pushes Fall Season In Cross-Platform Campaign
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Showing that NBC's Hulu isn't the only game in town, Comcast's Intern ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 23, 2009
Goat tears heal. Food flags incite hunger. Harley-Davidson honors Harlistas. Let's lau ...
- Breast Cancer Ads Get Men's Attention With Racy Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
In applauding a new crop of breast cancer PSAs that "leverage ma ...
- Pizza Hut iPhone App Gets Plug In New Apple Spot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 22, 2009
Pizza Hut's iPhone app became the first from a fast-food purveyor ...
- TV Still Relevant, But Social Media Takes Center Stage: Marketers
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
CNBC's Advertising Week summit on how marketers connect to consumers could ha ...
- Coke Promo: Scan Soda Can, Get Mobile Content
Creative Media Blog, Amy Corr - Monday, September 21, 2009
We've seen bar codes placed in print ads that drive viewers ...
- GM's Buick Division Launching New Lacrosse Ads
Marketing Daily, - Friday, September 18, 2009
The new Buick LaCrosse, the first product intro from the "New G ...
- Q&A: CMO, Americas of Intercontinental Hotels Group
Marketing Daily, Karl Greenberg - Monday, September 21, 2009
Holiday Inn has been spending the last few months reinventing its hotel ...
- Soda Turns Into 'Oozing White Gelatinous Mounds'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A new public awareness campaign from the New York City Department ...
- Just An Online Minute... Big Black Box Appears In Meatpacking District, No Bodies Snatched
Just An Online Minute, Kelly Samardak - Friday, September 18, 2009
Last week a sliced and sewn bear arrived in the MediaPost offic ...
- Siemens Works To Build Awareness In U.S.
Marketing Daily, Karl Greenberg - Thursday, September 17, 2009
The print, online, TV, out-of-home and radio ads are intended to sh ...
- Toyota Preparing A $1 Billion Marketing Blitz In Fourth Quarter
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
Toyota will attempt to revitalize sales in the North American market ...
- Michelin Builds A Campaign Around Its Secret Reviewers
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 17, 2009
...
- Bausch & Lomb Touts Crystalens In Ad Push
Marketing Daily, - Wednesday, September 16, 2009
Bausch & Lomb is launching an ad campaign for a product f ...
- 'Sopranos' Star Promoting 1800 Tequila
Marketing Daily, Karlene Lukovitz - Tuesday, September 15, 2009
The $15 million campaign, being aired on ESPN, Comedy Central and oth ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, September 16, 2009
Football season begins. HBO has quite the imagination. IKEA is fluent ...
- Timberland Launches TV Ads, Mobile Apps
Marketing Daily, Tanya Gazdik - Monday, September 14, 2009
The global campaign includes mobile iPhone and BlackBerry applications and games; interacti ...
- Ford Beefs Up Marketing For '10 Taurus
Marketing Daily, Karl Greenberg - Monday, September 14, 2009
Lew Echlin, car marketing communications manager for Ford, says that while t ...
- Driving Hamsters: Icing On Kia Cake?
Creative Media Blog, Linda Thomas Brooks - Monday, September 14, 2009
Chocolate is good, especially if the chocolate is wrapped around a carame ...