- Spam Brand Unveils First (Animated) Spokesperson
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
Hormel's Spam is using its first "spokesperson," an animated character dubbed "S ...
- Planters PB Effort Reflects Kraft's New 'Aggressiveness'
Marketing Daily, Karlene Lukovitz - Wednesday, February 29, 2012
The launch campaign for Planters Peanut Butter reflects Kraft's shift from ...
- NFL's Peyton Hillis Stars For Rockin' Refuel
Marketing Daily, Karlene Lukovitz - Tuesday, February 28, 2012
Cleveland Browns running back Peyton Hills is featured in a new, nation ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, February 29, 2012
Food and drink covered today: milk, orange juice, mac & cheese, piz ...
- Mercedes-Benz Focuses On Icons
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Mercedes-Benz USA is using the national broadcast of the Academy Awards ceremo ...
- Will JCPenney's 'Ellen' Ads Backfire?
Marketing Daily, Sarah Mahoney - Monday, February 27, 2012
Some critics say the ads, from San Francisco-based Brandadvisors, are premature ...
- Jaguar Launches New Global Campaign
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Jaguar is launching a new global brand campaign, "Alive," that anthropomorphizes t ...
- In Natural Tie-In, PUMA Promotes Running Shoe On Workout-Themed Radio
Creative Media Blog, Amy Corr - Monday, February 27, 2012
Internet radio station Pandora launched a series of workout stations back ...
- Ram Truck Boosts Country Music Efforts
Marketing Daily, Karl Greenberg - Saturday, February 25, 2012
Ram Truck is making a big commitment to country music this ye ...
- Fifth Third Bank Focuses On Curiosity
Marketing Daily, Tanya Gazdik - Sunday, February 26, 2012
The campaign -- which is the first work from agency Leo Burnet ...
- Miracle Whip Campaign, By Arthur Miller!
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 24, 2012
A new ad for Kraft's Miracle Whip evokes Miller's "The Crucible," a ...
- Hyundai Hits Oscars With Wes Anderson
Marketing Daily, Karl Greenberg - Thursday, February 23, 2012
The strategy is par for the course for the automaker, which h ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, February 23, 2012
A reason to use your flare gun indoors. Speed dating in comfor ...
- Carbonite Encourages Planning For Loss
Marketing Daily, Aaron Baar - Tuesday, February 21, 2012
In a minute-long commercial, a bride and groom on their wedding d ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- 'Made In America' Is Back
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 17, 2012
Blue-collar workers are getting their SAG cards, as workers -- especially tho ...
- The Limited Spending Big On Spring Ads
Marketing Daily, Sarah Mahoney - Thursday, February 16, 2012
Women's Wear Daily reports that the Limited has hired model Karolina Kurko ...
- Foxwoods Launches New Campaign
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
The effort encourages patrons to "Be anyone, do anything and have ...
- Samsung's Social Media Campaign Personalizes Olympics
Online Media Daily, Steve McClellan - Thursday, February 16, 2012
Samsung, a global Olympic sponsor for the 2012 Summer Olympics in Londo ...
- Mobile Site Investments, Search Growing
Online Media Daily, Laurie Sullivan - Thursday, February 16, 2012
Nearly half of the travel industry's annual paid search campaign impressions occ ...
- Craft Brewer Presents 'Least Interesting Man'
Marketing Daily, Karlene Lukovitz - Wednesday, February 15, 2012
Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Tru ...
- Purina Tells Owners Pets Are 'Great'
Marketing Daily, Aaron Baar - Wednesday, February 15, 2012
Every dog owner knows their pet is "good." Purina Pro Plan, wi ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Hotels.com Goes Global With New Effort
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The company says new changes to the global branding platform will contin ...
- IAB Issues Ad Verification Guidelines
Online Media Daily, Gavin O'Malley - Tuesday, February 14, 2012
Coinciding with the rise of online ad verification as a requisite f ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, February 15, 2012
Put your face in a book. "Color changes everything." Let's launch! ...
- LifeStyles' SKYN Kicks Off Global Push
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
The U.S. portion of the campaign, called "This Changes Everything," includes televisio ...
- Burt's Bees Launches Gud, Aimed At Gen Y
Marketing Daily, Sarah Mahoney - Tuesday, February 14, 2012
Burt's Bees may have a loyal customer following among 30-something women wi ...