- Celebs Try On Depend Underwear For A Cause
Marketing Daily, Aaron Baar - Friday, March 30, 2012
Kimberly Clark's Depend brand is launching an extensive marketing effort to g ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- Corona Extra, Modelo Especial Target Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispan ...
- Advertising High School Debuts Campaign For 'Let's Move'
MediaDailyNews, Carrie Cummings - Wednesday, March 28, 2012
Students at New York's High School for Innovation in Advertising and Med ...
- Online Video Completion Rates Can Boost Interaction with Brand, Study Finds
VidBlog, Daisy Whitney - Thursday, March 29, 2012
Click-through rate is a dirty phrase. But yet, it is a metr ...
- John Hancock Promises 'You Are Not Alone'
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
John Hancock Financial Services is launching its first work under Chief Marketi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 28, 2012
How do smartphones work? Taco shells made from Doritos -- not ...
- 'Metro' To Promote Its Tablet As Transit Wi-Fi Looms
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 27, 2012
The city-centric free newspaper's first consumer marketing campaign comes ahead of par ...
- Corona Evolves 'Find Your Beach'
Marketing Daily, Tanya Gazdik - Monday, March 26, 2012
Corona Extra is striving to evolve the "Find your beach" tagline th ...
- Sierra Club Ad Campaign Takes On Coal
Marketing Daily, Karl Greenberg - Monday, March 26, 2012
The Sierra Club is launching an advertising campaign that talks about t ...
- Interactive Chairlift Video Entertains With Alternate Scenarios
Creative Media Blog, Amy Corr - Monday, March 26, 2012
I can thank Apple for introducing me to the band Chairlift wh ...
- Infiniti Goes For Acura With JX
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Infiniti is hoping to fill a gap in its product lineup a ...
- CPMs Don't Reflect Whether Ads Are Viewable, Targeted
Online Media Daily, Mark Walsh - Monday, March 26, 2012
Earlier this year, comScore revealed some key findings from a broad stu ...
- It's A Wrap! Nissan's Next Five
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Also brand new is an ad campaign that will presage the arriv ...
- Fujifilm's First Brand Campaign Talks Tech
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
Despite having the word "film" in its name, Fujifilm Holdings North Ameri ...
- Double Cross Vodka Assists April Fool's Tricksters
Marketing Daily, Karlene Lukovitz - Thursday, March 22, 2012
The ultra-premium vodka brand will kick off its first official consumer campai ...
- SAI Repositions Trollbeads Ad, Marketing Strategy
MediaDailyNews, Steve McClellan - Thursday, March 22, 2012
Trollbeads, the Copenhagen-based company, is considered to be one of the leadi ...
- Kohl's Taps Olympic Shoppers For Spring Ads
Marketing Daily, Sarah Mahoney - Wednesday, March 21, 2012
Kohl's new spring advertising campaign stars three of America's best-known Olympians, showcasi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 21, 2012
Bobby Knight smiles. Dancing in the street. Human train is in t ...
- Michigan Launches $12 Million Effort
Marketing Daily, Tanya Gazdik - Monday, March 19, 2012
Michigan is launching its largest campaign ever -- $12 million -- whi ...
- Coca-Cola Spreads Simple Moments Of Online Happiness To Fans
Creative Media Blog, Amy Corr - Monday, March 19, 2012
Shortly after Coca-Cola transitioned to Facebook's Timeline business page, the brand reach ...
- Intel: What Would You Do For An Ultrabook?
Marketing Daily, Aaron Baar - Sunday, March 18, 2012
Intel tests what people would do for an Ultrabook computer, from breaki ...
- U.S. Marine Corps Infiltrates YouTube
Online Media Daily, Laurie Sullivan - Friday, March 16, 2012
The United States Marine Corps on Monday will run an advertising campai ...
- Toyota Plays 'Game Of Life' For Prius C
Marketing Daily, Karl Greenberg - Tuesday, March 13, 2012
Toyota is doing something that few, if any, automakers have tried: t ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 14, 2012
Pepsi NEXT better than dancing baby. The "Most Interesting Man in t ...
- Method Launches Video Madness
Marketing Daily, Karl Greenberg - Monday, March 12, 2012
The campaign "Clean Happy," via San Francisco-based Mekanism, includes a music vid ...
- Pennzoil Effort Celebrates Love Affair With Cars
Marketing Daily, Aaron Baar - Tuesday, March 13, 2012
Through the effort, which involves heavy social media activation as well ...
- MillerCoors Relaunches Low-Cal Beer
Marketing Daily, Tanya Gazdik - Tuesday, March 13, 2012
MillerCoors is relaunching its 64-calorie beer -- previously called MGD 64 ...
- Mozilla Video Campaign Follows Open-Source Path
Online Media Daily, Laurie Sullivan - Monday, March 12, 2012
Privacy, choice, interoperability and opportunity have become key concerns for Mozilla, Googl ...
- Judge Rejects Ron Paul's Bid To Unmask YouTube User
Online Media Daily, Wendy Davis - Monday, March 12, 2012
A federal judge has shot down a request by the campaign ...