- Just Cavalli: Snakes, Seduction And JaggerSpawn
Marketing Daily, Sarah Mahoney - Thursday, February 28, 2013
"We wanted to have an animalistic theme, and as we looked ...
- Spam Launches Digital Campaign
Marketing Daily, Tanya Gazdik - Thursday, February 28, 2013
Spam's first ever spokescharacter, Sir Can-A-Lot, partners with chef Roy Choi f ...
- Ford Launches Chapter 2 Of C-MAX Campaign
Marketing Daily, Karl Greenberg - Wednesday, February 27, 2013
In addition to rolling out the redesigned Fusion and Fusion hybrids la ...
- Revenge Of The Desktop: Windows 8 Shifting Mobile Ad Strategies, User Experience
Online Media Daily, Laurie Sullivan - Wednesday, February 27, 2013
Ad agencies initially focusing on smartphones are transitioning mobile content to deskt ...
- New Velveeta Campaign Evolves 'Liquid Gold' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, February 26, 2013
In the latest manifestation of the newly independent Kraft Food Group's increas ...
- Hooters Launches New Branding Campaign
Marketing Daily, Karlene Lukovitz - Monday, February 25, 2013
The new, integrated brand advertising campaign, from new AOR Skiver Advertising, ...
- Sony Bets Big On Xperia
Marketing Daily, Aaron Baar - Monday, February 25, 2013
The company took the opportunity of the Mobile World Congress in Barcelo ...
- Amtrak 'Takes Off' With New Campaign
MediaDailyNews, Steve McClellan - Monday, February 25, 2013
Draftfcb has launched its new "Take Off" multimedia ad campaign for Amtrak ...
- Scary Stuff: Film's Promo Shows POV Of North Korea Defectors
Creative Media Blog, Amy Corr - Monday, February 25, 2013
Jam3 and Fathom Film Group launched a realistic, interactive online journey call ...
- Goodyear, NASCAR Partnership Burns Rubber In Daytona
Marketing Daily, Karl Greenberg - Friday, February 22, 2013
Goodyear's campaign, via Austin's GSD&M Idea City and Boston's Digitas, makes t ...
- Goodyear Rolls Into Daytona Beach
Raw, Karl Greenberg - Friday, February 22, 2013
Goodyear is racing into Daytona Beach this weekend for the Datyona 50 ...
- Zip Car Taps Campbell-Ewald As AOR
Marketing Daily, Karl Greenberg - Wednesday, February 20, 2013
The Detroit Office ofCampbell Ewaldhas been selected as brand strategy and creati ...
- Agencies Kick Off Drugfree.org Campaign
MediaDailyNews, Steve McClellan - Wednesday, February 20, 2013
A group of agencies, media companies and production houses have pitched ...
- Zulily Breaks First TV Campaign
Marketing Daily, Sarah Mahoney - Tuesday, February 19, 2013
"There was no specific trigger for us to move into TV no ...
- New Milk Board Campaign: The Natural Rozerem
Marketing Daily, Karl Greenberg - Monday, February 18, 2013
The effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- NASCAR Set To Launch First Integrated Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 19, 2013
NASCAR is set to launch its first ever all out brand campai ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 20, 2013
Outrunning pigeons. The Sports Illustrated backpage cover girl. Let's launch! ...
- [x+1] Acquires UberTags, Expands Data, Web Services
Online Media Daily, Laurie Sullivan - Tuesday, February 19, 2013
Digital marketing hub [x+1] has acquired UberTags, a tag management company, ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Panera Bread Aims For Social 'Food Chain Reaction'
Marketing Daily, Karlene Lukovitz - Friday, February 15, 2013
The overall "Live Consciously" campaign eschews a typical focus on products, inste ...
- Best Western Focuses On People, Not Perks
Marketing Daily, Tanya Gazdik - Thursday, February 14, 2013
Best Western International is breaking away from the trend of amenity-based advertisi ...
- Mobile Web Sites Take Bigger Commerce Share
Online Media Daily, Laurie Sullivan - Thursday, February 14, 2013
One out of every five visits to ecommerce Web sites now com ...
- 'NYT' Mines Archives For NatGeo's 'Killing Lincoln'
MediaDailyNews, Erik Sass - Wednesday, February 13, 2013
The National Geographic Channel is riding the wave of interest in a ...
- Under Armour Holidays, And Largest Global Campaign
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Under Armour is creating its own series of holidays this year ...
- Chevrolet Hits ScreenVision For In-Cinema
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's n ...
- Chevrolet Runs Ads On Screenvision Cinemas
MediaDailyNews, Fern Siegel - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide wi ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, February 13, 2013
A Twix merger? Rapping cats and cows. Let's launch! ...
- Scion Puts Spotlight On Young Entrepreneurs
Marketing Daily, Karl Greenberg - Monday, February 11, 2013
Once finished, they handed their footage to documentarian Doug Pray, who grabb ...
- Dish To Launch Hopper Campaign
MediaDailyNews, David Goetzl - Monday, February 11, 2013
Dish Network said it would launch a multimedia campaign backing its controversi ...
- A&W Root Beer Mascot Gets Own LinkedIn Page
Creative Media Blog, Amy Corr - Monday, February 11, 2013
Ever ask a friend or co-worker to write you a coveted Linked ...