Chevrolet Runs Ads On Screenvision Cinemas
Chevrolet is tapping in-cinema advertising network Screenvision to reach consumers nationwide with its new global branding campaign, "Find New Roads." For three weeks beginning Feb. 15, Chevrolet will be running spots on more than 14,000 screens in Screenvision's ad network. The first, a 90-second spot will run February 15 – February 21; a 60-second version will run February 22 – March 7. Chevrolet is preparing to launch 20 new models this year worldwide. The Screenvision cinema ad network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states.