- Appssavvy Gets $7.1 Million, Builds Out Adtivity Platform
Online Media Daily, Mark Walsh - Tuesday, December 20, 2011
With an infusion of fresh capital, appsavvy plans to continue expanding i ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- inPowered Ad Platform Debuts, Drives Brand Influence
Online Media Daily, Gavin O'Malley - Thursday, December 8, 2011
It's been a long time coming for inPowered -- an ad platfo ...
- 24/7 Real Media Adds Panache, Ups Video Arsenal
Online Media Daily, Gavin O'Malley - Tuesday, December 6, 2011
Bolstering its streaming services, WPP's 24/7 Real Media has acquired video ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company ...
- Yahoo Extends DSP Deadline For Ad Exchange
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Yahoo Thursday said it would extend the deadline for requiring advertisers a ...
- Tapad Taps Evidon For Mobile Opt-Outs
Online Media Daily, Steve Smith - Tuesday, November 15, 2011
The number of app, banner and operating system platforms on which ...
- Adobe Systems Acquires Auditude, Pursues End-To-End Video
Online Media Daily, Gavin O'Malley - Tuesday, November 1, 2011
Although no longer cast solely as a multimedia platform provider, Adobe Syste ...
- Vizu, Firefly Partnership Improves Video Measurement
Online Media Daily, Laurie Sullivan - Tuesday, October 25, 2011
Vizu plans to announce integration with Firefly Video, powered by Tribal Fusion ...
- Real-Time Affiliate Marketing Comes To In-Text Ads
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Skimlinks plans to launch SkimWords 2.0 Wednesday. The platform provides affiliate lin ...
- Rubicon Taps PulsePoint's Sears, CBSi's Fain
Online Media Daily, Joe Mandese - Tuesday, October 25, 2011
The Rubicon Project has named Jay Sears senior vice president-marketplace development, responsib ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- 24/7 Real Media Expands Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, October 13, 2011
Competition is leading ad firms to find new and more creative wa ...
- DoubleVerify Releases Ad Verification Report
Online Media Daily, Laurie Sullivan - Thursday, October 6, 2011
Ad verification continues to have a positive influence on the online advertisi ...
- McDonald Named PubMatic President
Online Media Daily, Gavin O'Malley - Monday, October 3, 2011
Supply-side platform PubMatic on Monday named publishing insider Kirk McDonald as i ...
- AdBrite Taps Jivox Tools To Become More Social
Online Media Daily, Laurie Sullivan - Thursday, September 29, 2011
Social seems to be making its way into every medium across t ...
- Clearspring CEO McGrory Touts Data, Social
Online Media Daily, Gavin O'Malley - Monday, September 26, 2011
Former Yahoo exec Ramsey McGrory just found a new home as C ...
- Tap.Me Building Ad Tools For Mobile Game Buys
Online Media Daily, Laurie Sullivan - Thursday, September 22, 2011
Tap.Me is building a series of tools that will allow advertising a ...
- Havas Digital, MediaMind Partner On Analytics
Online Media Daily, Gavin O'Malley - Tuesday, September 20, 2011
Pooling their resources, Havas Digital announced a partnership with online ad fi ...
- Tapjoy Adds New In-App Video Format
Online Media Daily, Mark Walsh - Tuesday, September 20, 2011
Mobile ad platform Tapjoy is rolling out a new in-application video ...
- Appssavvy Axes Traditional Banner Ads
Online Media Daily, Mark Walsh - Friday, September 16, 2011
Social advertising start-up appssavvy is the latest to renounce display advertising wi ...
- Turn Teams With Nexage For Mobile RTB
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Demand-side platform Turn has partnered with Nexage to power real-time bidding f ...
- Digital Muscle: DG Buys EyeWonder For $66 Million
Online Media Daily, Gavin O'Malley - Tuesday, August 30, 2011
Digital media and ad technology provider DG on Tuesday announced buying EyeWond ...
- AppNexus Opens Seattle Outpost, Osborn Heads
Online Media Daily, - Thursday, August 25, 2011
AppNexus, the New York-based real-time ad platform, has opened a Seattle offic ...
- Android Dominates Mobile Ad Impressions
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, August 24, 2011
Who's winning the race to monetize mobile? Well, as of July, Andro ...
- Still Photos Open Ecommerce Door To Ad Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, August 23, 2011
Stipple launched an ad platform that turns still images into ecommerce storefront ...
- Glam Media Debuts Mobile Ad Platform
Online Media Daily, Gavin O'Malley - Wednesday, August 17, 2011
Ready to reach consumers anywhere they can get a phone signal, Gl ...
- Amobee, Cooliris Partner For 3D Mobile Ad Campaigns
Online Media Daily, Gavin O'Malley - Tuesday, August 16, 2011
Hoping to outsmart Apple and its iAd platform, mobile ad platform Amob ...
- casaleX: RTB Pushes Premium Inventory
Online Media Daily, - Thursday, August 11, 2011
Casale Media has debuted casaleX, a real-time bidding offering that gives sele ...
- Innovid Partners With Auditude To Enhance Audience Engagement
Online Media Daily, Gavin O'Malley - Monday, August 8, 2011
In an effort to improve its pre-roll capabilities, Innovid on Monday ...