- Legolas Teams With 6 Data Partners
Online Media Daily, Fern Siegel - Tuesday, February 28, 2012
Online ad platform Legolas Media has added six additional major data provide ...
- AOL Ad Platform Customizes Display
Online Media Daily, Gavin O'Malley - Monday, February 27, 2012
Hoping to attract more brand dollars, AOL has debuted a technology platfo ...
- Turn Enhances Contextual Targeting
Raw, Mark Walsh - Tuesday, February 28, 2012
Demand-side platform Turn has
released updated features for its service includi ...
- Facebook Planning Big, New Ad Platform
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 22, 2012
Eying bigger ad revenues, Facebook reportedly plans to introduce a new advertisi ...
- Canoe Ventures Scales Way Back
Raw, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies formed a few yea ...
- OMMA Data & Behavior = Privacy, Privacy, Privacy
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
OMMA's Data & Behavior conference is barely underway, and we're already knee-de ...
- It's a Quant, Quant, Quant, Quant World
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
A self-professed "outsider" among big data professionals, Tom Morton, Chief Strategy Offic ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Learning To Love 3MS
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Inevitably, today's OMMA Metrics and Measurement conference has gotten around to 3M ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Testing: Industry Wants Cross-Platform Metrics For Video
MediaDailyNews, Steve McClellan - Wednesday, February 15, 2012
A new cross-platform video identification system is being readied for testing ...
- eXelate Goes Real-Time, Enables 'On-The-Fly' Segmentation
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Modeling an audience segment that targets consumers traversing the Internet has beco ...
- AppNexus To Name Kraft VP, Biz Development
Online Media Daily, Gavin O'Malley - Monday, February 13, 2012
Continuing to staff up ahead of a likely IPO, AppNexus is expect ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...