Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortensen is stirring up OMMA Metrics with talk of his headline predicting technology. The company’s“Bloomberg terminal of the newsroom,” so-called, has been gathering steam over the past year. Having recently raised $1.7 million, Visual Revenue now boasts an impressive client list, including Forbes, Time.com, NBC, CNN Money, and Cox Media.
Visual Revenue offers media companies a “Front Page Decision Support System” for their online editors. The technology attempts to predict the performance of a piece of content about 15 minutes into the future, and then provides editors with real-time recommendations on what content to place in which position on a front page -- and for how long.