- Will Facebook Buy Or License Microsoft Atlas?
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 7, 2012
Rumors suggest that Facebook is in talks to acquire Microsoft's Atlas ...
- Microsoft Testing Waste-Powered Data Center, R&D Facility
Data and Targeting Insider, Laurie Sullivan - Wednesday, November 21, 2012
Microsoft gained approval for an 18-month trial of a module data cente ...
- Vindico, VivaKi Enhance Alliance, Add Interactive Units
Online Media Daily, Gavin O'Malley - Friday, November 16, 2012
Video ad-serving and tracking firm Vindico on Friday is expected to announ ...
- Schmahl To Head Adtech U.S. Sales
Online Media Daily, Fern Siegel - Tuesday, October 23, 2012
Adtech, a provider of ad serving solutions and a division of t ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- Who's Got The Better Mobile Advertising Proposition? Publishers or Networks?
Show Daily, Gina Lovett - Tuesday, September 18, 2012
A five-strong panel comprising Paul Childs, Chief Marketing Officer & Co-founder, Adfoni ...
- Mediaocean Introduces Buying Upgrade, New CTO
MediaDailyNews, Steve McClellan - Wednesday, August 1, 2012
Vedant Sampath, the newly appointed chief technology officer at Mediaocean, the ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- ESPN.com Makes Limited Ad-Skipping Play
TVBlog, David Goetzl - Wednesday, June 20, 2012
Sony has been airing a trailer for the upcoming "Amazing Spider-Man" fi ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- In Push Toward 'Viewable Ad Impressions,' Industry Has New Tool To Measure Them
Online Media Daily, Laurie Sullivan - Monday, May 21, 2012
Advertisers struggle with an inability to verify viewable ad impressions and t ...
- AccuWeather, Amobee Team On Mobile Advertising
Online Media Daily, Mark Walsh - Wednesday, April 25, 2012
AccuWeather has struck a partnership with Amobee to use its mobile platfo ...
- New Video Ad Metric Doesn't Have You At Hello, Suggests You Complete Me
Online Media Daily, Gavin O'Malley - Wednesday, April 11, 2012
Forget about click-through rates. When it comes to online video advertising, it ...
- DoubleVerify Trust Index Details State Of Ad Verification
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 4, 2012
DoubleVerify released the 2H 2011 Trust Index study that analyzes and provid ...
- Digital Ad Delivery Practices Examined
Research Brief, Jack Loechner - Tuesday, April 3, 2012
According to a recent comScore release of results from its U.S.-based v ...
- Carat Downgrades 2012 For U.S., Maintains Global Outlook
MediaDailyNews, Steve McClellan - Thursday, March 15, 2012
Aegis Group media shop Carat issued a revised 2012 ad spending grow ...
- Open X Acquires LiftDNA To Streamline Ad Serving
Online Media Daily, Laurie Sullivan - Monday, February 27, 2012
OpenX Technologies, which supports ad exchange and ad serving, said Monday ...
- Giving Creative Its Due
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
Everyone at OMMA Data appears to be running with the quant-dominant the ...
- Attribution Confusion
Show Daily, Gavin O'Malley - Wednesday, February 22, 2012
What's wrong with the state of online attribution? What's right with ...
- Your Attention, Please!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Social video analytics firm Visible Measures knows how to hold an audience ...
- Help! I'm Drowning (In Data)!
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Chris Pyne, Chief Strategy Officer at MediaCom US, loves data. Like ma ...
- Are Surveys Sufficient?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Throwing a grenade into a crowd of online researchers, Joel Rubinson ...
- Predictive Modelling Or Bust
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
How can we expect predictive modelling to change over the next f ...
- Did Visual Revenue Predict This Headline?
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Probably upsetting every editor in the room, Visual Revenue CEO Dennis Mortens ...
- Calling Bull
Show Daily, Gavin O'Malley - Tuesday, February 21, 2012
Aleck Schleider, VP of vertical development at Videology says the ad platfo ...
- Online Video Competition is Everywhere; Like "The Hunger Games," or "Twilight"
VidBlog, Daisy Whitney - Thursday, February 9, 2012
If you're doing something right, eventually every one wants a piece ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...
- Brand Safety Gets Boost from TubeMogul
VidBlog, Daisy Whitney - Monday, January 30, 2012
Online video buying platform TubeMogul is slated to roll out a n ...
- Apple's iPhone Dominates Social Video Charts for Q4, YouTube & Rick Perry Follow
VidBlog, Daisy Whitney - Thursday, January 26, 2012
Apple's video for its latest iPhone was the most-watched online video fr ...
- Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
VidBlog, Daisy Whitney - Wednesday, January 25, 2012
What do you get when you combine a $500,000 online video b ...