News Brief

Vibrant Media Launches Mosaic Platform

Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about it. This is the company's latest in contextual advertising, part of an expansion begun a year ago under the aegis of CEO, Cella Irvine.

Mosaic is a full-screen format comprising "tiles" that can host such content as images, video, and social media feeds. It's also a user-initiated experience, minimizing the rage factor. It's also good for tablet, desktop and mobile. The new technology is the fourth paradigm under Vibrant's in-text ad products. Said Irvine, in a statement,  “Ad viewability is a major issue for brands. Consumers no longer have patience for advertising that fails to inform or delight."

The company bought Image Space Media this year, and launched "Lightbox" a full-screen video format. The new in-text features a new icon meant to show consumers that the link is an ad, and a “qualifier button.” When you mouse over or tap the hooked keyword (depending on your device) and hit the qualifier button the ad or content unit launch. 

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