- As Auto Ads Slow, Local Media Profits Drive Into Ground
On Media, Diane Mermigas - Monday, June 30, 2008
Big autos' big dive in stock market valuations and sales spells serio ...
- Multi-Platform Ads Sell More Product
Around the Net In Media, Joan Voight - Friday, June 27, 2008
Compared to ads on only one platform, advertising on multiple platforms resul ...
- ZenithOptimedia: Net To Surpass Radio In Ad Spending
MediaDailyNews, - Thursday, June 26, 2008
Internet ad spending, which left cinema and outdoors behind, will top rad ...
- Site Unseen: 'Low-Interest Advertisers' Must Master Web Sales
MediaDailyNews, David Goetzl - Wednesday, June 25, 2008
The head of Mediaedge:cia's North American operations said Tuesday that packaged-goods a ...
- 'Shear' Ads: Nexxus Gets All Spots
MediaDailyNews, David Goetzl - Tuesday, June 24, 2008
Bravo, which has integrated multiple sponsors in recent seasons in its bat ...
- How KSL Grows Using Transaction Data
Around the Net In Media, Joan Voight - Monday, June 23, 2008
KSL has reeled in about $250 million in media billings in ...
- Twelve Years of Internet Advertising Revenue Reach 2nd Best Quarter Ever
Research Brief, Jack Loechner - Monday, June 23, 2008
With a little extra data behind the release, the Interactive Advertising Bure ...
- Video Is BT's New BFF
Data and Targeting Insider, Steve Smith - Friday, June 20, 2008
In the latest of his regular reports on behavioral marketing, eMarketer seni ...
- Outside Thinking: Suzanne Alecia, Out-of-Home Video Advertising Bureau
Digital Outsider, Joe Mandese - Friday, June 20, 2008
Suzanne Alecia of OVA weighs in on industry guidelines, and how t ...
- Top 10 Companies By Ad Spend In Q1'08
Marketing Daily, - Thursday, June 19, 2008
Q1'08Q1'07% +/- P&G $903$75519.57% GM $537$4938.81% AT&T $466$555-16.15% Verizon $401$4000.43% Pepsi $355$25439.8 ...
- Top 10 Companies By Ad Spend In Q1'08
Marketing Daily, - Thursday, June 19, 2008
CompanyQ1'08Q1'07% +/- Procter & Gamble Co.$902.8$755.019.57% General Motors Corp. $536.5$493.08.81% AT&T In ...
- Top 10 Category Spending In Q1 '08 Vs. Q1 '07
Marketing Daily, - Wednesday, June 18, 2008
Q1'08Q1'07%+/- Auto$2,696$2,941-8.32 Pharma$1,312$1,3100.13 Auto Dlrshps$1,114$1,1100.38 QSR$1,028$9854.36 Phone Svcs-Wireless$972$976-0.38 Motion Picture$957$968-1.14 Dept. Store$717$721-0. ...
- Online Ad Prices Continue To Reflect Weak Economy
Online Media Daily, Tanya Gazdik - Wednesday, June 18, 2008
Internet ad revenue declined by 0.7% in the first quarter of 20 ...
- Ad Spend In Q1 '08 Vs. Q1 '07
Marketing Daily, - Tuesday, June 17, 2008
Media Category Change National Sunday Supplement 19.2% Cable TV 12.9% African Americ ...
- Nielsen: Ads Flat In 1Q, But Niche Media Rises
MediaDailyNews, Wayne Friedman - Tuesday, June 17, 2008
While U.S. advertising was essentially flat in the first half of 200 ...
- Online Ad Impressions Surge, Sponsored Search Biggest Factor
Online Media Daily, Joe Mandese - Tuesday, June 17, 2008
A week after TNS Media Intelligence estimated online display advertising climbed 8. ...
- Shift From Traditional To Online Media Contributing To Ad Economy Slowdown
Online Media Daily, Joe Mandese - Monday, June 16, 2008
The downturn in the U.S. advertising economy may be far more protract ...
- Catalyst:SF Launches Media Buying Service
Online Media Daily, - Friday, June 13, 2008
Catalyst:SF, founded by John Durham and Cory Treffiletti, has launched Catalyst:SF Xchan ...
- Ad Spending Climbs A Tepid 0.6%, Internet Leads Major Media Investments
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2008
The U.S. advertising economy managed to eke out a tepid 0.6% grow ...
- Ads Can't Support Tomorrow's Content Companies
Around the Net In Media, Joan Voight - Tuesday, June 10, 2008
Media executives planning for a digital future are embracing mass media "networ ...
- China Bans 'Ambush Advertising' At Olympics
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
Welcome to China. Beijing has threatened to crack down on "ambush" markete ...
- Fox Nabs 40% Premium For 'Remote-Free TV'
Around the Net In Media, Joan Voight - Thursday, June 5, 2008
Fox is getting pricing premiums of between 35-40% for ad space ...
- Marketers Sold On Recall From In-Game Ads
MediaDailyNews, Tameka Kee - Wednesday, June 4, 2008
Massive research insists in-game ads can positively impact coveted brand metrics su ...
- 'The Week' Risks Ad Performance Comparisons
Around the Net In Media, Joan Voight - Tuesday, June 3, 2008
Felix Dennis' The Week will give advertisers a comparison of their ad ...
- Real Cost Of TV Buys May Not Be The CPM
MediaDailyNews, Anne-Marie Schaffer - Monday, June 2, 2008
While watching episodes of "Two and a Half Men" and "Rules ...
- Interactive Consumers Determine New Local
On Media, Diane Mermigas - Monday, June 2, 2008
If the consumer is digital media's new platform, then local is o ...