'Shear' Ads: Nexxus Gets All Spots
Nexxus, the hair-care marketer, will be the sole advertiser with integrations--which includes in-show exposure and custom vignettes, among other opportunities that also encompass a digital presence.
The in-show exposure includes a "Shear Genius Nexxus Salon" as part of the set. Competing would-be expert hair stylists--competing for $100,000 from Nexxus and a position at the company--will also use solely Nexxus products.
The series premieres June 25.