- Display Ad CPMs Won't Recover
Online Spin, Dave Morgan - Thursday, April 30, 2009
I'm hearing from a number of folks that the cost-per-thousand (CPM) rat ...
- Publicis Boasts Bigger Slice Of Shrinking Ad Pie, Cites Digital
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2009
Madison Avenue is known for its ability to spin, and this mornin ...
- WPP Reports 5.8% Decline, Cites 'Cuts' In Client Spending
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Citing "cuts in client spending in reaction to the global financial a ...
- Online Video Growing -- But Very Slowly
TV Watch, Wayne Friedman - Tuesday, April 28, 2009
The digital threat to traditional television still isn't coming anytime soon ...
- Global '09 Ad-Spend Decline Slams Emerging European Markets, U.S.
MediaDailyNews, Julia Dudnik Stern - Friday, April 24, 2009
According to the latest figures from ZenithOptimedia, global ad spending will decli ...
- Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media
Online Media Daily, Joe Mandese - Monday, April 27, 2009
Like much of the rest of the media marketplace, estimates for t ...
- Dumb TV Math: Supply And Demand Applies To All TV Media
TV Watch, Wayne Friedman - Friday, April 24, 2009
Even those beneficiaries of the DVR-affected television world are complaining about we ...
- ValueClick Rolls Out Mother's Day Package
Online Media Daily, - Wednesday, April 22, 2009
ValueClick Media on Tuesday announced the details of its Mother's Day sponsorsh ...
- Media Buys: Online In Shape, Trad Media Must Change
On Media, Diane Mermigas - Monday, April 20, 2009
Despite the recession, total online ad spending in 2009 should hit ...
- Internet Ad Spending Increase Stands Alone in 2009 Forecast
Research Brief, Jack Loechner - Monday, April 20, 2009
According to a new release and ad spending forecast by ZenithOptimedia, curre ...
- Revised Forecast Predicts Internet Will Be Only Medium To Grow Ad Dollars This Year
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
The Internet is the only medium expected to reap advertising increases duri ...
- Screen Digest: Online Ads Will Fall 5% In '09
Online Media Daily, - Thursday, April 9, 2009
While U.S. online advertising grew by 10% overall last year, fourth quart ...
- Total Time Spent Online Is Not Indicative Of Online Media's Worth
Online Spin, dave.b , Max Kalehoff - Friday, April 10, 2009
Why do people automatically and narrowly apply time spent in a giv ...
- Report: Web To Grow Share Of Media Pie
Around the Net In Online Marketing, Ross Fadner - Thursday, April 9, 2009
As Americans spend more and more of their time on the We ...
- CBS, ABC, CW Down in Ad Dollars
Around the Net In Media, Joan Voight - Wednesday, April 8, 2009
One of the media industry's most stable venues continues to struggle ...
- Benefits Vs. Price: Advertising Strategy In A Recession
Online Spin, Cory Treffiletti - Wednesday, April 8, 2009
In an economic downturn of such weight and impact as this, n ...
- Internet Ad Revenues Cheat Sheet
Research Brief, Jack Loechner - Monday, April 6, 2009
Though it has been reviewed and editorialized, here are a few select ...
- A Strategic Path To The Digital Customer
Research Brief, Jack Loechner - Thursday, April 2, 2009
A new executive brief by IBM Global Business Services, based on ...