- Harris: Advertisers Migrate From Print To Net
MediaDailyNews, Erik Sass - Friday, July 24, 2009
A recent poll from LinkedIn's Research Network and Harris Interactive found th ...
- Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First Half
MediaDailyNews, Joe Mandese - Thursday, July 23, 2009
Citing the effects of the global economic recession, as well as t ...
- News Analysis: Iffy Recovery, Ad Blues
MediaDailyNews, Erik Sass - Wednesday, July 22, 2009
With the recession's second birthday coming up this November, exhausted Americans a ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising Again
Online Media Daily, Joe Mandese - Thursday, July 23, 2009
Some encouraging signs are mounting that suggest the online advertising marketplace m ...
- Clarification: Ad Pages Are Up At 'The Week'
MediaDailyNews, - Monday, July 20, 2009
Ad pages at The Week are up for the year-to-date. Compared ...
- Study: Social Media Pays
Online Media Daily, Mark Walsh - Monday, July 20, 2009
One of the major hurdles to increased spending on social media h ...
- PIB: Mags Hurting, But Domestic, Celeb Titles Stabilize
MediaDailyNews, Erik Sass - Friday, July 17, 2009
After one of the worst years on record, magazine publishers are prayi ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For Mobile
Online Media Daily, Joe Mandese - Monday, July 20, 2009
Ad spending plans for online and mobile media have rebounded more th ...
- Ad Spending Confidence Rebounds, Improves For Most Major Media
MediaDailyNews, Joe Mandese - Friday, July 17, 2009
Economic pessimism among marketers and agency media buyers appears to have bottom ...
- Media X: Money Down
MediaDailyNews, Jack Feuer - Tuesday, July 14, 2009
At least $2 billion of global media business is in play ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh Away
MediaDailyNews, Joe Mandese - Tuesday, July 14, 2009
If you think economic recessions are bad for the advertising industry, they' ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online Markets
Online Media Daily, Joe Mandese - Monday, July 13, 2009
Online search will be the only major medium to expand its advertisi ...
- Traditional Marketing Budgets Lose to Interactive
Research Brief, Jack Loechner - Tuesday, July 14, 2009
According to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- Interpublic: Ad Economy To Plummet 14.5%, Crawl Out Of Recession Next Year.
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
Interpublic this morning forecast the U.S. advertising economy will decline 14.5% th ...
- Costly Decision: Interpublic Scraps Media Inflation Index
MediaDailyNews, Joe Mandese - Monday, July 13, 2009
After more than three decades of providing the ad industry with estimat ...
- Magazine Ad Pages Tumble 29.4% in Q2
MediaDailyNews, Erik Sass - Friday, July 10, 2009
The second quarter didn't bring any improvement in the fortunes of consum ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric Approach
MediaDailyNews, Joe Mandese - Friday, July 10, 2009
Interpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- eMarketer: '09 Ad Spend For Social Nets Dips
MediaDailyNews, - Thursday, July 9, 2009
eMarketer has reverses an earlier prediction by forecasting that ad spending ...
- John Malone: Media Companies Running Out of Time
Around the Net In Media, Joan Voight - Wednesday, July 8, 2009
Some media companies are running out of time as they struggle ...
- Ad Collapse In TV, Radio, Mags Is Permanent
Around the Net In Media, Joan Voight - Wednesday, July 8, 2009
Mainstream media's advertising meltdown is the "new normal" for the ad busines ...
- Nielsen: Global Ad Spend Drops 7.2% in 1Q '09
MediaDailyNews, - Wednesday, July 8, 2009
Per Nielsen's Global AdView Pulse, ad spending globally dropped 7.2% in t ...
- Ads Up: Hispanic TV Advertising Rises 3% In 2008
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2009
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 200 ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014
Online Media Daily, Joe Mandese - Wednesday, July 8, 2009
Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- TV Upfront: Budgets Stay Conservative
MediaDailyNews, Wayne Friedman - Monday, July 6, 2009
As this year's TV upfront market finally begins to churn, there ...
- General Mills To Increase Ad Spending
MediaDailyNews, David Goetzl - Monday, July 6, 2009
Fresh off strong growth this spring, General Mills plans to increase domest ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other Media
Online Media Daily, Joe Mandese - Monday, July 6, 2009
Despite the global economic recession's drag on advertising budgets, the growth ...