Tag results for "ad spending" for July 2009
- Harris: Advertisers Migrate From Print To Net A recent poll from LinkedIn's Research Network and Harris Interactive found th ...
- Publicis Reports Major Drop, Says Total Ad Market Declined As Much As 15% During First HalfCiting the effects of the global economic recession, as well as t ...
- News Analysis: Iffy Recovery, Ad BluesWith the recession's second birthday coming up this November, exhausted Americans a ...
- Data Suggest Rebound In Online Ad Demand: Display, Pre-Roll CPMs Rising AgainSome encouraging signs are mounting that suggest the online advertising marketplace m ...
- Clarification: Ad Pages Are Up At 'The Week' Ad pages at The Week are up for the year-to-date. Compared ...
- Study: Social Media PaysOne of the major hurdles to increased spending on social media h ...
- PIB: Mags Hurting, But Domestic, Celeb Titles StabilizeAfter one of the worst years on record, magazine publishers are prayi ...
- Ad Optimism Soars For Online, Marketers Have Higher Hopes Than Agencies For MobileAd spending plans for online and mobile media have rebounded more th ...
- Ad Spending Confidence Rebounds, Improves For Most Major MediaEconomic pessimism among marketers and agency media buyers appears to have bottom ...
- Media X: Money DownAt least $2 billion of global media business is in play ...
- The Case Of The Missing Billions: Interpublic Giveth, But Mostly, It Taketh AwayIf you think economic recessions are bad for the advertising industry, they' ...
- Interpublic: Search Only Major Medium To Rise This Year, 'Direct' Outpaces National, Local Online MarketsOnline search will be the only major medium to expand its advertisi ...
- Traditional Marketing Budgets Lose to InteractiveAccording to Forrester Research, reported by Richard H. Levey at Directmag.com, 6 ...
- Interpublic: Ad Economy To Plummet 14.5%, Crawl Out Of Recession Next Year.Interpublic this morning forecast the U.S. advertising economy will decline 14.5% th ...
- Costly Decision: Interpublic Scraps Media Inflation IndexAfter more than three decades of providing the ad industry with estimat ...
- Magazine Ad Pages Tumble 29.4% in Q2The second quarter didn't bring any improvement in the fortunes of consum ...
- Bottoms Up: Interpublic Revises Forecast Model, Shifts To 'Top-Down,' Media-Centric ApproachInterpublic, the de facto source for Madison Avenue's official industry growth estimat ...
- eMarketer: '09 Ad Spend For Social Nets Dips eMarketer has reverses an earlier prediction by forecasting that ad spending ...
- John Malone: Media Companies Running Out of Time Some media companies are running out of time as they struggle ...
- Ad Collapse In TV, Radio, Mags Is PermanentMainstream media's advertising meltdown is the "new normal" for the ad busines ...
- Nielsen: Global Ad Spend Drops 7.2% in 1Q '09Per Nielsen's Global AdView Pulse, ad spending globally dropped 7.2% in t ...
- Ads Up: Hispanic TV Advertising Rises 3% In 2008 Spanish-language TV advertising posted a slim 3% gain in 2008 versus 200 ...
- Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014Interactive marketing expenditures will reach $55 billion by 2015, accounting for 2 ...
- TV Upfront: Budgets Stay ConservativeAs this year's TV upfront market finally begins to churn, there ...
- General Mills To Increase Ad Spending Fresh off strong growth this spring, General Mills plans to increase domest ...
- Online Ad Spending Rises At Double-Digit Rates, Gains Share Vs. All Other MediaDespite the global economic recession's drag on advertising budgets, the growth ...
