- Discovery: 1Q Profits Up, Clocks 8% Ad Rev Rise
MediaDailyNews, David Goetzl - Friday, April 30, 2010
Discovery is having a good year so far. CEO David Zaslav repor ...
- Strong Scatter Bumps Up Upfront Take
MediaDailyNews, David Goetzl - Thursday, April 29, 2010
Credit Suisse pegs upfront rises at 21%, yielding a slightly higher ha ...
- Comcast: Local Ad Sales For TV, Digital Spike
MediaDailyNews, Wayne Friedman - Thursday, April 29, 2010
TV stations aren't the only ones seeing big rises in local advertisi ...
- P&G Turns On Ad Spigot To Intro Products, Bring Back Consumers
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
Proctor & Gamble, which trimmed U.S. ad spending by more than 1 ...
- Barclays: Big 4 Upfront To Reap $8.2 Billion
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Beyond a buoyed economy, Barclays Capital attributes an expected jump in t ...
- Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaDailyNews, Mark Walsh - Tuesday, April 27, 2010
Media buyers and television sales executives Tuesday sounded an upbeat note abo ...
- Retrans, Ad Fees Transforming TV Sector
On Media, Diane Mermigas - Friday, April 23, 2010
What's a TV viewer worth these days of intense media fragmentation? Mo ...
- Analysts' NAB Takeaways: Gains In 2Q
Around the Net In Media, Fern Siegel - Sunday, April 25, 2010
In a note to investors,post NAB, Wells Fargo Securities analysts note th ...
- Lee, Journal Have Smaller Declines in 1Q
MediaDailyNews, Erik Sass - Tuesday, April 20, 2010
There was more relatively good news for newspapers this week, with t ...
- Radio Leads Way For Bounce in Ad Forecast
Research Brief, Jack Loechner - Friday, April 16, 2010
According to analysts at Barclays Capital, ad forecasts for most media ha ...
- Study Finds 'Transparency' Impedes Display Ad Growth
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
A major reason why display continues to lag the growth in paid-sear ...
- Forecast: Economy Back On Track, Online Advertising Growth Adjusted Up
Online Media Daily, Gavin O'Malley - Tuesday, April 13, 2010
This year, online advertising will once again prove to be the fastest-growi ...
- As Economy Improves, CPCs Increasing Ad Spending
Around the Net In Brand Marketing, Thom Forbes - Monday, April 12, 2010
Several big consumer-products manufacturers -- including Procter & Gamble, Colgate-Palmolive, Kimberly-Clark a ...
- It's About Time Somebody Actually Started Tracking Real Mobile Ad Spending
MoBlog, Mark Walsh - Monday, April 12, 2010
Speculation about the size and growth rate of the mobile ad mark ...
- ZenithOptimedia Optimistic: 4.3% More TV Dollars
MediaDailyNews, Wayne Friedman - Wednesday, April 7, 2010
Publicis Groupe's ZenithOptimedia believes the 2010 worldwide advertising market will gain slight ...
- Carat: Tiny Gains For U.S., Global Ad Spend
Around the Net In Media, Fern Siegel - Sunday, April 4, 2010
Aegis Group's Carat has upgraded its global and U.S. ad-spending forecasts f ...
- Promotional Dollars Continue Shift To Digital
MediaDailyNews, Julia Dudnik Stern - Friday, April 2, 2010
Every month brings new evidence of advertising, marketing and communications budgets steadi ...