- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Unilever To Double Digital Spending
Around the Net In Media, Fern Siegel - Sunday, June 27, 2010
Unilever will be double spending on digital marketing this year, Chief Marketi ...
- WPP Global Forecast: 3.5% Ad Hike In 2010
MediaDailyNews, Wayne Friedman - Thursday, June 24, 2010
Worldwide advertising activity is improving, per Group M. The media agency predic ...
- Broadcast To Grow 6% In 2010
MediaDailyNews, Wayne Friedman - Wednesday, June 23, 2010
Broadcast stations are seeing rising profit margins -- now up to 3 ...
- Fast Changing Consumer Behavior Forcing New Business Models
Research Brief, Jack Loechner - Thursday, June 24, 2010
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment a ...
- LGBT Ad Spend Hits Record in 2009
MediaDailyNews, Erik Sass - Tuesday, June 22, 2010
While the rest of the media industry took a major hit, publicatio ...
- Analysts: Agency Account Reviews Pick Up Steam, Particularly For Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2010
The momentum of advertising account reviews is picking up once again, particular ...
- Advertisers Target Too Narrow An Audience
MediaDailyNews, Wayne Friedman - Wednesday, June 16, 2010
Las Vegas, NV - Which half of your advertising is working? Whatev ...
- Advertising Spending Will Grow, Report Says, But Not Until 2011
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 15, 2010
...
- SNL Kagan Forecasts Ad Recovery
MediaDailyNews, Wayne Friedman - Monday, June 14, 2010
After crushing double-digit percentage declines in advertising a year ago, TV station ...
- NBC Upfront Haul, Cable, Broadcast Pegged At $4B
MediaDailyNews, Wayne Friedman - Thursday, June 10, 2010
Moving quickly in securing upfront business on non-NBC network TV platforms, N ...
- Who Will Reap The Quarter-Trillion Dollars Of TV & Online Ad Spend In 2015?
Online Spin, Dave Morgan - Thursday, June 10, 2010
One hundred billion dollars and $150 billion; those are the global numbe ...
- Gannett To Meet 2Q Expectations
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Giving new earnings guidance at the Noble Equity Conference Monday, Gannett C ...
- Broadcast Upfront Ends, Estimated $7.3 Bil., 17% Added To Prime-Time Coffers
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
The broadcast network part of the upfront advertising market is nearly do ...
- Magna: TV Ad Spending On The Upswing For Foreseeable Future
MediaDailyNews, Joe Mandese - Wednesday, June 9, 2010
TV ad spending will rise 6.4% to $150.7 billion worldwide in 201 ...
- Broadcast Spots Drop, Cable Prices Head North
MediaDailyNews, Wayne Friedman - Tuesday, June 8, 2010
Broadcast network unit pricing continues to drop -- this time 10% ...
- Signs of New Ad Business Life Emerge
Around the Net In Media, Fern Siegel - Tuesday, June 8, 2010
Agency leaders and search consultants are painting a positive picture of t ...
- Magna Global: Online Ads To Top $100 Bil By 2015
MediaDailyNews, Wayne Friedman - Monday, June 7, 2010
Worldwide online advertising will continue to outpace traditional advertising revenues this yea ...
- Food Marketers Bump Spending In First Quarter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Tucked into a piece about a new national ad campaign for Sab ...
- Upfront: CW Grabbed 7.5% Ad Increase, CBS Expects To Match Fox Numbers
MediaDailyNews, Wayne Friedman - Friday, June 4, 2010
The CW copied what Fox did during the first part of t ...
- TWC's Forbes: Geo-Targeting, New Ad Methods Propel Growth
MediaDailyNews, David Goetzl - Friday, June 4, 2010
Last year may have been a tough one, but Time Warner Cable ...
- Ads Up In Q1... Benchmarks for Planning
Research Brief, Jack Loechner - Monday, June 7, 2010
According to data recently released by Kantar Media, total advertising expenditures ...
- Rival Nets Angry At Fox For Upfront Pricing
MediaDailyNews, Wayne Friedman - Thursday, June 3, 2010
Media executives say Fox could have set pricing for its upfront invento ...
- Moody's: Newspapers' Recovery May Last 1 Year
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Don't call it a comeback, because frankly, it might not be. Th ...
- Publicis Focuses on Digital Advertising
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
Maurice Lévy tenure as chief executive of Publicis as been marked ...