Tucked into a piece about a new national ad campaign for Sabra hummus, Stuart Elliott reports that the following food marketers substantially increased ad spending in the first quarter compared with a
year ago, according to the Kantar Media research division of WPP: ConAgra Foods (22.9%); H.J. Heinz (45.2%) Hershey (81.2%); General Mills (15.5%); Kraft Foods (17.8%); J.M. Smucker (12.4%).
Read the whole story at New York Times »
