- GroupM: Internet Ad Spend Breaks Into 12 Figures
Online Media Daily, Joe Mandese - Wednesday, March 27, 2013
Internet ad spending hit $99 billion in 2012, just shy of t ...
- Twitter Ad Spend Forecast To Hit $1 Billion In 2014
Online Media Daily, Gavin O'Malley - Wednesday, March 27, 2013
Twitter is estimated to increase ad spending this year and next ...
- Initial 2013 Broadcast Spending Reflects Tough Comps With 2012, Digital Continues To Expand Share Of Agency Budgets
MediaDailyNews, Joe Mandese - Monday, March 25, 2013
U.S. ad spending expanded 4% during the first two months of 20 ...
- TV, Twitter Share A Ratings Relationship
MediaDailyNews, Wayne Friedman - Wednesday, March 20, 2013
TV-related social media activity does have a relationship to TV ratings. B ...
- TV Ads Play A Role In Good Vibes
TVBlog, David Goetzl - Thursday, March 21, 2013
The debate over how much national TV advertising can help a marketer ...
- 2012 Restaurant Ad Spend Rises 4%
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 18, 2013
The restaurant industry's spending for advertising has outpaced the average for a ...
- Honda Dispenses With Entrees, Goes A La Carte
Raw, Karl Greenberg - Monday, March 18, 2013
There's a restaurant in New York called Little Dishes (actually it we ...
- Retail Top Mobile Ad Category In 2012
Online Media Daily, Mark Walsh - Tuesday, March 12, 2013
Record election-year spending proved a boon to virtually all media last yea ...
- March Madness Ad Spend At $1Billion
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 7, 2013
Between 2003 and 2012, the NCAA Division I men's basketball tournament generat ...
- Technology, Elections Boost OOH Spending
Marketing Daily, Aaron Baar - Tuesday, March 5, 2013
The top growth category for last year was government and political organization ...
- March-Adness: Spending Tops $1 Billion Mark
MediaDailyNews, David Goetzl - Tuesday, March 5, 2013
Ad dollars for March Madness topped the $1 billion mark for t ...
- Facebook Updates PMD Requirements
Online Media Daily, Mark Walsh - Monday, March 4, 2013
Facebook is once again accepting applications for its Preferred Marketing Developer (PM ...
- Domino's To Boost National Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 1, 2013
Domino's Pizza Inc. officials said domestic operators would shift their marketing spe ...
- The Limiting Numbers Behind Google's Future Growth Potential
SearchBlog, Laurie Sullivan - Friday, March 1, 2013
No matter how much Google improves search and the tools used ...