- Digital Ad Targeting Pays Off In Political Ads
Online Media Daily, Gavin O'Malley - Tuesday, February 26, 2013
Rather than Barack Obama or The New York Times' data diviner Na ...
- Yieldex Integrates WIth Adobe AudienceManager To Boost Ad Revs
Online Media Daily, Gavin O'Malley - Monday, February 25, 2013
Yieldex said that Adobe AudienceManager, a data management platform, has been integrat ...
- Suicide By Cookies
MediaDailyNews, George Simpson - Friday, February 22, 2013
Evidon measured sites across the Internet and found the number of web-tracki ...
- FBX Drives Lower CPMs, Web Retargeting More Clicks
Online Media Daily, Mark Walsh - Friday, February 22, 2013
Since formally launching in September, Facebook Exchange, the real-time bidding platform h ...
- Twitter Opens Up Advertising API
Online Media Daily, Mark Walsh - Wednesday, February 20, 2013
Twitter has announced the long-awaited opening up of its Ads API, ...
- Shopzilla Launches Aisle A, Audience-Targeting Division
Online Media Daily, Gavin O'Malley - Tuesday, February 19, 2013
Comparison-shopping site Shopzilla debuted a new media solutions and audience-targeting division. Nam ...
- Chevrolet Hits ScreenVision For In-Cinema
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Chevrolet is tapping in-cinema advertising network Screenvision to extend the company's n ...
- NBCU, Hearst Partner, Transform G4 Into Esquire Network
MediaDailyNews, Wayne Friedman - Monday, February 11, 2013
NBCUniversal's video game/technology network G4 will become the Esquire Network, in partnersh ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...
- CTRs Higher In Search, Targeted Ads
Online Media Daily, Gavin O'Malley - Thursday, February 7, 2013
As far as Twitter advertising goes, Promoted Tweets that appear in respon ...
- Yahoo Japan, AdTruth Sign Targeting Deal
Online Media Daily, Laurie Sullivan - Wednesday, February 6, 2013
Supporting the rise of mobile marketing and the decline of browser cookie ...
- Separating Mobile From Portable Targets
Data and Targeting Insider, Steve Smith - Friday, February 1, 2013
In order to grow up, mobile advertising needs to distinguish smartphone fr ...