Shopzilla Launches Aisle A, Audience-Targeting Division
Putting its cache of consumer data to use, comparison-shopping site Shopzilla on Tuesday debuted a new media solutions and audience-targeting division.
Named Aisle A, the unit encompasses a range of new features, including better audience targeting, rich media and display advertising. According to Craig Teich, Aisle A's vice president and GM, the
move into display advertising is a no-brainer for Shopzilla.
“Our shopping experiences touch consumers across the entire shopping ecosystem -- from discovery to price comparison
to purchase and fulfillment,” said Teich. “This not only provides us with deep perspective on what drives online shoppers today, but also furnishes clear intent signals.”
At the helm of Aisle A, Teich is spearheading Shopzilla’s intent-based marketing initiatives, which he promises will provide highly targeted advertising solutions for marketers.
The Aisle A initiative includes display advertising across Shopzilla’s owned and operated shopping sites, including Beso, Bizrate, Retrevo, and Shopzilla -- as well as premium partners
across the Web.
Worldwide, Shopzilla already boasts a consumer reach of over 40 million monthly shoppers, said Teich.
In one early test, which lasted a month, Aisle A was
found to boost click-through rates by 28%, and a control segment with no targeting by nearly 200%. When it came to posting click metrics, Aisle A data drove 95% more deep funnel engagements than the
other segments, Shopzilla found.
Thinking outside the retail box, data-rich ecommerce brands are increasingly investing in online advertising.
Just last month, for
example, Rockbridge Growth Equity acquired Triad Retail Media. Founded in 2004, Triad has made a good business of placing ads on retailers’ Web sites, including those operated by Walmart,
Sam’s Club, eBay, Toys “R” Us and CVS, along with more recent additions like HomeDepot.com and Shopping.com.
Along with rivals like Akamai's Acerno and OwnerIQ,
Triad is also recognized as a pioneer in the collection of online shopping data.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Shopzilla Launches Aisle A, Audience-Targeting Division"
Leave a Comment