- Apple Updates Strict Mobile App Ad-Serving Guidelines
Mobile Marketing Daily, Laurie Sullivan - Friday, August 29, 2014
Apple has published new guidelines for developers submitting apps to the iTun ...
- Facebook Adds Targeting Based On Connection Speed
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 27, 2014
Facebook is expanding mobile targeting further by allowing marketers to tailor a ...
- InMobi Brings Factual's Location Data To Mobile Ad Platform
Mobile Marketing Daily, Tyler Loechner - Wednesday, August 27, 2014
InMobi, a mobile ad platform, and Factual, a location-based data platform, ha ...
- Aw, Cute Overload! Now You Can Get Your Creative Partner A Promise Ring
Mediapsssst, Richard Whitman - Monday, August 25, 2014
In a celebration of the bond between a copywriter and an a ...
- Seniors Dislike Ad Portrayals
MediaDailyNews, Erik Sass - Friday, August 22, 2014
As the American population ages, more marketers are targeting seniors with ...
- Tumblr U.S. Users To Reach 17 Million This Year
Social Media & Marketing Daily, Mark Walsh - Thursday, August 21, 2014
Whether Yahoo's $1.1 billion purchase of Tumblr last year will help tu ...
- IgnitionOne Works With AI To Perfect The Art Of Paid-Search Bid Optimization
SearchBlog, Laurie Sullivan - Wednesday, August 20, 2014
Predictive bid optimization will change search marketing -- but not the predicti ...
- IgnitionOne Acquires Human Demand, Pulling In Mobile Expertise
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 13, 2014
IgnitionOne announced Monday the acquisition of Human Demand to strengthen its positi ...
- Drawbridge Names Ex-Sociomantic Exec Ferrario VP, Marketing
Real-Time Daily, Tyler Loechner - Tuesday, August 12, 2014
Drawbridge, a cross-device ad targeting firm, on Tuesday announced the appointment ...
- Native Advertising Arrives: John Oliver's Epic Takedown
Data and Targeting Insider, Steve Smith - Tuesday, August 5, 2014
Perhaps the most eloquent and closely argued critique of native advertising y ...
- Google Tips Authorities To Child Porn After Scanning Gmail For Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 4, 2014
Google's actions led to the arrest of an alleged child pornographer aft ...