- The Many Questions Around Beacons
MobileShopTalk, Chuck Martin - Friday, October 31, 2014
This being Halloween, it brings to mind one scary thought: anyone w ...
- Hi, I'm Your Local Beacon - Welcome to My Store!
MobileShopTalk, Chuck Martin - Thursday, October 30, 2014
Beacons already are in use in a multitude of venues, including reta ...
- BBB's Online Privacy Watchdog Faults 5 Web Publishers
Online Media Daily, Wendy Davis - Wednesday, October 29, 2014
Five Web companies -- Answers Corporation, Best Buy, BuzzFeed, Go.com, and Ye ...
- Facebook Predicted To Post 60% Rev Gain, News Ads Power Growth
Social Media & Marketing Daily, Mark Walsh - Monday, October 27, 2014
Facebook made big news last month with the relaunch of Atlas, extendi ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- Google DoubleClick's Tool Chest Gets Filled With Creative Shortcuts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 22, 2014
Google filled the DoubleClick chest with more tools Wednesday -- 13 n ...
- Beacons Enter the World of Sports, Airports & Now a Car Show
MobileShopTalk, Chuck Martin - Tuesday, October 21, 2014
Beaconing is not only for retail. Because beacons can trigger mobile interactio ...
- Swirl Launches Mobile Ad Exchange To Reach In-Store Shoppers
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
Swirl Networks, a mobile marketing tech company, on Monday announced the laun ...
- Beyond Reach And Frequency: Targeting Moods, Modes, Screens And Situation
Data and Targeting Insider, Steve Smith - Monday, October 20, 2014
One of the salient themes of OMMA Chicago's first day was t ...
- Beaconing & the Retailer Programmatic Ad Exchange
MobileShopTalk, Chuck Martin - Monday, October 20, 2014
Shoppers are about to start receiving highly targeted ads directly from bran ...
- Ezakus Hires 2 To Lead Publisher, Agency Partnerships In US
Real-Time Daily, Tyler Loechner - Friday, October 17, 2014
Ezakus, a predictive targeting tech company, on Friday announced the appointments ...
- Looking For Engagement From Real-Time Ads? Put Tech On For Size
RTBlog, Tyler Loechner - Monday, October 20, 2014
When it comes to real-time marketing, one thing advertisers often rely ...
- Nielsen Catalina, Crossix Team for Pharma Ad Targeting
MediaDailyNews, Erik Sass - Thursday, October 16, 2014
Nielsen Catalina Solutions has been striking data-sharing partnerships to bolster its capabiliti ...
- Simulmedia Strikes Another Nielsen Deal, Licenses CPG Targeting Data
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2014
Simulmedia is building on its relationship with Nielsen, announcing a deal th ...
- Shopkick Beaconing: $500 Million in 12 Months
MobileShopTalk, Chuck Martin - Wednesday, October 15, 2014
Though it's still early in the beacon aspects of the mobile commer ...
- AOL Talks Up Cross-Device Tracking
MoBlog, Mark Walsh - Friday, October 10, 2014
With the relaunch of Atlas last week, Facebook opened the gates ...
- Will You Invite Facebook To Your Nooner?
Online Media Daily, George Simpson - Thursday, October 9, 2014
Facebook this week announced a new advertising tool for "location-aware ads" th ...
- Programmatic: Ingredient in Today's Marketing Mix
Programmatic Insider, Paul Dean - Thursday, October 9, 2014
I've spent a long time buying and selling media on behalf ...
- Starcom Mediavest Group Europe Taps DMP Acxiom For Targeting Data
Real-Time Daily, Tyler Loechner - Wednesday, October 8, 2014
Acxiom, a data management platform (DMP), on Wednesday announced it has partner ...
- New Ways to Target Mobile Mall Shoppers
MobileShopTalk, Chuck Martin - Wednesday, October 8, 2014
The mall may become even more of a major mobile shopper targeti ...
- Employees Starting to Become Part of Mobile Commerce
MobileShopTalk, Chuck Martin - Monday, October 6, 2014
Mobile commerce is becoming increasingly complex, requiring the coordination of more movi ...
- Audience Partners Buys Bering Media For Cookieless Targeting
Around the Net in Real-Time, Tyler Loechner - Thursday, October 2, 2014
Audience Partners, an ad platform with a focus on the advocacy, politic ...
- Bitly Creates Tracking, Analytics Vertical
Data and Targeting Insider, Laurie Sullivan - Thursday, October 2, 2014
Bitly expanded its Certified Partner Program Wednesday by creating a vertical with ...
- Gimbal, Urban Airship Team for Beaconing
MobileShopTalk, Chuck Martin - Wednesday, October 1, 2014
The road to beaconing is being extended. Beacon maker Gimbal and a ...