- Soccer Tourney COPA Gains 73% Opt-In Rate For Calendar-Based Campaign
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 31, 2016
The emerging channel known as calendar-based digital marketing proved very lucrative f ...
- Equifax Unit Teams Up With Adobe For Enhanced Audience Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 31, 2016
Global data provider Equifax announced that its IXI Services unit and Ado ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Targeting Across Search, TV Changes Everything
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 24, 2016
Not all brands tie and time television advertising spots to run simultaneous ...
- Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part seri ...
- Beacons Inside: Sensors Become Part Of In-Store Displays
Connected Thinking, Chuck Martin - Wednesday, August 17, 2016
As beacons evolve, so too does the way marketers use them. On ...
- Locally Targeted Mobile Video Ads Growing For Retail Categories
Data and Targeting Insider, Laurie Sullivan - Thursday, August 18, 2016
Locally targeted mobile video campaigns rose 5% in Q2 2016, compared wi ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- P&G Will Scale Back On Targeted Facebook Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 10, 2016
The world's biggest advertising spender, Procter & Gamble, Co., is dialing do ...
- Beacons At Retail To Be Felt Well After Shoppers Leave The Store
MobileShopTalk, Chuck Martin - Wednesday, August 10, 2016
Many more beacons will be felt, even if not necessarily seen. Beaco ...
- Ad Tech Reacts To Facebook's Updates On Ad Blocking
RTBlog, Tobi Elkin - Wednesday, August 10, 2016
Ad-tech executives and observers weigh in on Facebook's ad-blocking moves. ...
- Sizmek Partners With Dailymotion Exchange, Offers New Brand-Safe Targeting
Mobile Marketing Daily, Ben Frederick - Thursday, August 4, 2016
Ad tech firm Sizmek announced new hyperlocal targeting capabilities for it's mobi ...
- Yieldbot Raises $35 Million To Grow Online Ad Business
Around the Net in Real-Time, Tobi Elkin - Thursday, August 4, 2016
Online advertising firm Yieldbot has raised $35 million to grow its ...
- How Facebook's Beating The Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 3, 2016
Bloomberg reports on Facebook and Google's obvious advantages. They're the "800-pound gorill ...
- Advertising Isn't Creepy -- But You Might Be
Online Spin, Cory Treffiletti - Wednesday, August 3, 2016
The word "creepy" gets thrown around a lot when it comes ...
- Programmatic Shift Hurts Publishers That Cater To Children
Real-Time Daily, Michael Hahn, Bill Morrow - Wednesday, August 3, 2016
Programmatic advertising is growing exponentially, accounting for over 50% of all displ ...
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
RTBlog, Tobi Elkin - Wednesday, August 3, 2016
Dentsu Aegis' programmatic arm Amnet has inked a deal with LinkedIn ...
- Brave Raises $4.5 Million To Fuel Growth Of Ad-Blocking Browser
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Brave Software said it's raised $4.5 million to help grow its ad-blockin ...
- Every Customer Journey Starts With Awareness
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 2, 2016
Writing on the Turn blog, Matt Westover, the company's vice president ...
- Comcast Defends 'Pay-For-Privacy' Pricing, Makes Case To FCC
Daily Online Examiner, Wendy Davis - Tuesday, August 2, 2016
Comcast is asking the FCC to reject proposed rules prohibiting broadband provide ...
- Ciceron Will Launch Spotify Programmatic Audio
Real-Time Daily, Tobi Elkin - Tuesday, August 2, 2016
Ciceron, Minneapolis-based digital agency said it launched a Spotify programmatic campaign throu ...