Tag results for "ad technology" for December 2016
- Google AMP Is Making Headway With PublishersPublishers are rightfully concerned with sluggish page load times and consumers' experien ...
- MediaMath Will Offer Brands Ability To Buy Influencer Marketing ProgrammaticallyMediaMath is partnering with ROI Influencer Media, a media firm that connec ...
- Eric Picard Heads To Pandora To Lead Product ManagementPandora named Eric Picard VP of ad product management. He'll be task ...
- Marketers Have Data, But They Don't Know How To Make It ActionableAmong the challenges Daniel Brzezinski, chief marketing officer and VP of marketi ...
- The Future Of Programmatic: 2017 And BeyondWriting for Econsultancy, a trio of "experts," Chris O'Hara, Head of Glob ...
- Rubicon Project Loses Two Key Executives After November Layoffs Of 19% Of Its StaffThe Business Insider reports that Rubicon Project has seen two more high-profi ...
- Nativo Collaborates With Ceros On Native Content At ScaleNative ad-tech firm Nativo said it's working with Ceros, a content creati ...
- ROAS Will Drop For Retargeters, Fraud Detection Vendors Offer False Sense Of SecurityJay Friedman, COO at programmatic media firm, Goodway Group, makes a bo ...
- Russian Hackers Stole Millions From Video Advertisers, According To White Ops, An Ad Fraud Co. White Ops, an ad-fraud-detection firm, alleges that a Russian hacking operation h ...
- Snap Gears Up With Ad Tech According to Recode, Snap has acquired San Francisco-based ad tech firm Fli ...
- Personalization Tech Firm Dynamic Yield Series C Raises $22 Million Dynamic Yield, a provider of personalization technology, has raised $22 million ...
- Russian Fraud Report Causes Ad Tech Firms To Double-DownThe discovery by White Ops of a Russian group running data cente ...
- Spearhead IMC Group, Smaato Close $148M InvestmentBeijing-based Spearhead Integrated Marketing Communication Group said it completed its acquisition ...
- Bauer Media Group's Bauer Xcel Media U.S. Names 3 To Leadership TeamBauer Media Group's U.S. digital business, Bauer Xcel Media U.S., announced thr ...
- Hearst Ramps Up Header Bidding With Server-To-Server Integrations, Looks To Demystify Publisher Marketplace Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audienc ...
- PulsePoint CEO Sloan Gaon Says 'Sequential Storyselling' Will Emerge Sloan Gaon, CEO of PulsePoint, a programmatic technology company, believes "sequential storyselling ...
- Marketing Technology Budgets Are Rising Half of U.S. marketers polled by PR firm Walker Sands Communications a ...
- Report: Agencies Are Struggling To Deliver Omni-Channel ExperiencesThe Kitewheel survey of 134 marketing professionals who work for agencies ...
- AppNexus Launches PreBid for Video AdvertisingIn an attempt to combat latency and improve transparency, ad-tech firm AppNex ...
- Clear Channel To Sell Digital Billboard Ads ProgramaticallyClear Channel Outdoor Americas is set to begin selling digital billboard a ...
- Neustar Will Go Private In $2.9 Billion DealAd-tech firm Neustar, which provides data and analytics to marketers, on Wednesd ...
- Marketers Struggle With Digital Transformation"By understanding the technology and processes that support technology innovation, CMOs c ...
- The Cathedral And Bazaar Cycle Of Martech Innovation Each year my friend Scott Brinker sits down to update his marketing-technolo ...
- Thunder's Victor Wong Projects Increased Use Of CRM Data Onboarding, Death Of Expandable AdsVictor Wong, CEO of creative management platform Thunder, projects the increase ...
- Continuously Building a Better MousetrapDuring her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AE ...
- Tech Silos and the Disparate Connection of DataThe number one challenge for digital marketers today is the disparate connecti ...
- The Weather Company Extends Access To Its Ad Targeting Platform WeatherfxThe Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Jivox Integrates Its Dynamic Creative With AppNexus' Programmable BidderJivox, a data-driven platform for personalized digital advertising, said it will partn ...
- Amobee Names Todd Chu Senior Vice President, Global Operator InnovationMartech firm Amobee nnounced the appointment of Todd Chu as senior vi ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
