During her EIS Keynote, Joy Szudzik, VP Digital and Social Media, AEG, explained that speed, data deployment and interpretation, governance, technology acquisition and integration are all essential components to building a better marketing mousetrap, but deploying these components uniformly and strategically is a process that requires constant attention and evaluation in order to be successful.
Find the rest of this session, and more, at our Email Insider Summit Agenda page.