- OppenheimerFunds Launches Agency Review
MAD, Steve McClellan - Monday, June 23, 2014
Investment company OppenheimerFunds is conducting a review for a new creative agen ...
- The Real Danger Of 120-Day Payment Terms: Rising Interest Rates
Mediapsssst, Richard Whitman - Monday, June 23, 2014
Writing in "Forbes," Avi Dan points out the real dangers to increasing ...
- BrightTag Rebrands To Signal, Addressing How Brands Connect
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2014
BrightTag has rebranded to Signal after acquiring the Chicago rival last mont ...
- Missing Ingredient In Agency-Client Relationships: Trust
MAD, Larissa Faw - Wednesday, June 18, 2014
Although nearly all advertising and marketing executives say the best work com ...
- Ad Groups Say Mars' 120-Day Payment Scheme Will 'Decimate' Industry
Mediapsssst, Richard Whitman - Wednesday, June 18, 2014
Well, it's about time someone stood up to this idiocy. The Associati ...
- Are Video Ad Spend Projections Too Low?
Around the Net in Video, P.J. Bednarski - Friday, June 13, 2014
PwC’s digital video ad spend forecast for 2018 was too low sa ...
- Oh But Wait! Panera Bread Clarifies That Whole Getting Fired By Cramer-Krasselt Thing
Mediapsssst, Richard Whitman - Thursday, June 12, 2014
Yesterday, we shared a leaked memo from Cramer-Krasselt, which noted it h ...
- Cramer-Krasselt Resigns Panera Bread Because Client Was A Pain In the Ass
Mediapsssst, Richard Whitman - Wednesday, June 11, 2014
Well, this is rich. Cramer-Krasselt has resigned the Panera Bread account, claimi ...
- Your Ad Is Now Viewable, And Your Hamburger Is Now Edible
Online Spin, Joe Marchese - Thursday, June 12, 2014
If I may put a request out to all my colleagues ...
- When Agencies Exceed Goals Should They Be Paid More?
MAD, Mike Drexler - Wednesday, June 11, 2014
The answer in all likelihood is yes. But the converse is al ...
- Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budge ...
- How Agencies Need To Educate Clients About Online Video
Around the Net in Video, P.J. Bednarski - Tuesday, June 3, 2014
A branded video is not a TV commercial, for starters. ...
- How Agencies Need To Educate Clients About Online Video
Around the Net in Video, P.J. Bednarski - Tuesday, June 3, 2014
A branded video is not a TV commercial, for starters. ...