Yesterday, we shared a leaked memo from Cramer-Krasselt, which
noted it had decided to no longer work with Panera Bread. Now, Panera Bread has shot back saying Cramer-Kresselt didn't fire Panera Bread, rather, it said it would hold a review but the agency
declined to participate. To be clear, the agency never used the words "fired" in its memo. It just shared how difficult it was to work with the client. Which, of course, is why it makes perfect sense
that they chose not to participate in the review. Panera Bread CMO Michael Simon told Ad
Age: "Cramer-Krasselt did not fire us. We weren't performing at the levels we wanted. We told them we were going to open it up for review, and they decided not to participate."
So...nothing's really changed. The client is a pain in the ass to work with and the agency declined to work with them further.
Grey Group has acquired a majority stake in Circus Peru, the largest independent advertising agency in Peru. In making the announcement, James R. Heekin III, Grey Group Chairman and CEO, said: "We are delighted to welcome Circus to Grey Group. Circus is a premier total communications company, renowned for its creativity, and represents another step forward in expanding our capabilities and footprint in the fast-growing Latin American region." Founded in 2008, with headquarters in Lima, Circus is a full-service, integrated marketing company with revenue of $12.1 million in 2013. Its subsidiaries include Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.
In a recent interview with LinkIn Editor Dan Roth, WPP's Sir Martin Sorrell welcomed the new Cannes Lions categories which focus on data, data visualization and healthcare saying, “This balance of Mad Men/Math Men, art/science, left brain/right brain is really very important and we have to understand it. It applies across the board. So everyone inside the organization can be creative in different ways. Programmatic buying will become very important.” And of our favorite Mad Men, Sorrell added: “Don Draper and Roger Sterling simply wouldn’t recognize three-quarters of what we do today.” Watch the full interview here.
After working toward it for decades, The Martin Agency is opening up shop in London. The Martin Agency CEO Matt Williams said London has been "a goal for us for some time." The agency is interviewing for ECD and MD roles and plans to initially staff the office with about 15 people. The Martin Agency CCO Joe Alexander said London is "one of the world's great creative markets." Well, best to you, Martin Agency. Be sure to invite us to the office opening party!
Who knew there was an agency called The Hardy Boys? Well, there is-- and it's in South Africa. But it may not be called The Hardy Boys for much longer. The agency was just acquired by WPP for an undisclosed sum. Of the acquisition, a WPP statement read: “This investment continues WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities including digital media." The Hardy Boys agency was founded in 1994 and reports $5 million in revenue. The acquisition continues WPP's strategy of growing the digital side of its business, which now accounts for 35% of its $17.3 billion in revenues.
From now until the end of summer, those passing by the Time-Life building, home to the "Mad Men" fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of "Mad Men."
The 12-foot bench was designed by Pentagram and consists of just two pieces -- a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.