Yesterday, we shared a leaked memo from Cramer-Krasselt, which
noted it had decided to no longer work with Panera Bread. Now, Panera Bread has shot back saying Cramer-Kresselt didn't fire Panera Bread, rather, it said it would hold a review but the agency
declined to participate. To be clear, the agency never used the words "fired" in its memo. It just shared how difficult it was to work with the client. Which, of course, is why it makes perfect sense
that they chose not to participate in the review. Panera Bread CMO Michael Simon told Ad
Age: "Cramer-Krasselt did not fire us. We weren't performing at the levels we wanted. We told them we were going to open it up for review, and they decided not to participate."
So...nothing's really changed. The client is a pain in the ass to work with and the agency declined to work with them further.
Grey Group has acquired a majority stake in Circus Peru, the largest independent advertising agency in Peru. In making the announcement, James R. Heekin III, Grey Group Chairman and CEO, said: "We are delighted to welcome Circus to Grey Group. Circus is a premier total communications company, renowned for its creativity, and represents another step forward in expanding our capabilities and footprint in the fast-growing Latin American region." Founded in 2008, with headquarters in Lima, Circus is a full-service, integrated marketing company with revenue of $12.1 million in 2013. Its subsidiaries include Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.
In a recent interview with LinkIn Editor Dan Roth, WPP's Sir Martin Sorrell welcomed the new Cannes Lions categories which focus on data, data visualization and healthcare saying, “This balance of Mad Men/Math Men, art/science, left brain/right brain is really very important and we have to understand it. It applies across the board. So everyone inside the organization can be creative in different ways. Programmatic buying will become very important.” And of our favorite Mad Men, Sorrell added: “Don Draper and Roger Sterling simply wouldn’t recognize three-quarters of what we do today.” Watch the full interview here.
After working toward it for decades, The Martin Agency is opening up shop in London. The Martin Agency CEO Matt Williams said London has been "a goal for us for some time." The agency is interviewing for ECD and MD roles and plans to initially staff the office with about 15 people. The Martin Agency CCO Joe Alexander said London is "one of the world's great creative markets." Well, best to you, Martin Agency. Be sure to invite us to the office opening party!
Who knew there was an agency called The Hardy Boys? Well, there is-- and it's in South Africa. But it may not be called The Hardy Boys for much longer. The agency was just acquired by WPP for an undisclosed sum. Of the acquisition, a WPP statement read: “This investment continues WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities including digital media." The Hardy Boys agency was founded in 1994 and reports $5 million in revenue. The acquisition continues WPP's strategy of growing the digital side of its business, which now accounts for 35% of its $17.3 billion in revenues.
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you called her. Today, like everything else in life, it's a bigger deal. Everything about
prom is a bigger deal. Bigger dresses. Bigger parties. Bigger limos. And, yes, bigger prom proposals or promposals.
Last month, Jed Renfroe, who owns Renfroe Outdoor, was asked by his son if he could use one of the company's digital billboards to post his proposal. Renfroe turned to Watchfire Design creative Spencer Gross who worked up a design that was then added to the rotation of one of Renfroe's digital billboards.
All of which makes one wonder, as overblown as proms (and weddings) have become, it this billboard thing just another element that steals away the magic and emotion and replaces it with staged pomp and circumstance?
Creatives Without Borders, a nonprofit organization that aims to better the lives of underserved individuals and communities by connecting creatives and doers, has launched a program to show
support and bring aid to those in need in Nepal.
In addition to providing food and other aid, Creatives Without Borders is encouraging people to send photos, videos and letters to show support for those who have and are still suffering from the earthquake in Nepal. The images will be projected on a large screen on Wednesday, May 6 at 8 p.m. at Naya Bazar in Kathmandu and be accompanied with live music.
Reports about what has been done and is being done in the country will also be showcased to help locals to understand what efforts are being exercised across the country.
You can show your support for the effort by sending your images, videos and letters to firstname.lastname@example.org or by using #cwbnepal when posting to social media.
The Bellevue, Washington-based clothier Eddie Bauer has hired Jose Cabaco as its new vice president and brand creative director. Previously global creative director at Nike's Center of Design
Excellency, Cabaco has a long history of agency work at shops such as Young & Rubicam, Leo Burnett, Saatchi & Saatchi, Grey, Wieden+Kennedy and Euro RSCG. He also ran his own agency called
Of the hire, Eddie Bauer CEO Mike Egeck said: “We are very excited to welcome Jose to Eddie Bauer. Jose has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community.”
And so the NewFronts. That time when all things digital trot out their offerings to all things agency in hopes that the latter opens its wallet for the former. And any time you give a marketing
person a chance to get on stage and sell themselves, what you usually end up with is, well, something other than normal.
Today, it seems, DigitasLBi pulled out all the stops and went full on gospel. According to this tweet, it seems the agency has gone biblical.
So what was the epic craziness all about? The agency struck a deal with Vox Media that offers the agency a first look at Vox Media's native product, Chorus for Advertising. Ah ha! There's the gospel tie in. Now it all makes perfect sense.