Yesterday, we shared a leaked memo from Cramer-Krasselt, which
noted it had decided to no longer work with Panera Bread. Now, Panera Bread has shot back saying Cramer-Kresselt didn't fire Panera Bread, rather, it said it would hold a review but the agency
declined to participate. To be clear, the agency never used the words "fired" in its memo. It just shared how difficult it was to work with the client. Which, of course, is why it makes perfect sense
that they chose not to participate in the review. Panera Bread CMO Michael Simon told Ad
Age: "Cramer-Krasselt did not fire us. We weren't performing at the levels we wanted. We told them we were going to open it up for review, and they decided not to participate."
So...nothing's really changed. The client is a pain in the ass to work with and the agency declined to work with them further.
Grey Group has acquired a majority stake in Circus Peru, the largest independent advertising agency in Peru. In making the announcement, James R. Heekin III, Grey Group Chairman and CEO, said: "We are delighted to welcome Circus to Grey Group. Circus is a premier total communications company, renowned for its creativity, and represents another step forward in expanding our capabilities and footprint in the fast-growing Latin American region." Founded in 2008, with headquarters in Lima, Circus is a full-service, integrated marketing company with revenue of $12.1 million in 2013. Its subsidiaries include Circus Interactive, Circus Retail, Circus Experience, Brand Lab, a design company, and Carne, a second advertising agency.
In a recent interview with LinkIn Editor Dan Roth, WPP's Sir Martin Sorrell welcomed the new Cannes Lions categories which focus on data, data visualization and healthcare saying, “This balance of Mad Men/Math Men, art/science, left brain/right brain is really very important and we have to understand it. It applies across the board. So everyone inside the organization can be creative in different ways. Programmatic buying will become very important.” And of our favorite Mad Men, Sorrell added: “Don Draper and Roger Sterling simply wouldn’t recognize three-quarters of what we do today.” Watch the full interview here.
After working toward it for decades, The Martin Agency is opening up shop in London. The Martin Agency CEO Matt Williams said London has been "a goal for us for some time." The agency is interviewing for ECD and MD roles and plans to initially staff the office with about 15 people. The Martin Agency CCO Joe Alexander said London is "one of the world's great creative markets." Well, best to you, Martin Agency. Be sure to invite us to the office opening party!
Who knew there was an agency called The Hardy Boys? Well, there is-- and it's in South Africa. But it may not be called The Hardy Boys for much longer. The agency was just acquired by WPP for an undisclosed sum. Of the acquisition, a WPP statement read: “This investment continues WPP's strategy of developing its integrated services in fast-growing and important markets and sectors and strengthening its capabilities including digital media." The Hardy Boys agency was founded in 1994 and reports $5 million in revenue. The acquisition continues WPP's strategy of growing the digital side of its business, which now accounts for 35% of its $17.3 billion in revenues.
I suppose it's entirely possible that there are hundreds of companies with the word "shift" in their name. And here's another; one that might raise an eyebrow with marketing agency Shift
Communications. Why? Because ShiftRGB.com (which, anachronistically, displays only 1995ish "coming soon" text).
Petrol Advertising Motion Director David Edeburn is launching ShiftRGB, a creative firm he says he's launching in response to Google Chrome's September 15th move to discontinue auto-playing Flash media. ShiftRGB will specialize in creating HTML5 display advertising for ad agencies transitioning to HTML5 display ads.
For the past 15 years, Edeburn has worked as an HTML5 animator, Flash animator, creative director and web developer at WOO, Arsonal and Petrol.
Following its premiere at the Palais des Festivals during the Cannes Lions International Festival of Creativity and a showing in Milan on July 15, Saatchi & Saatchi continues to celebrate the 25th
anniversary of its New Directors’ Showcase, this time with a New York City screening event at the Museum of Modern Art Tuesday, August 25.
Saatchi & Saatchi will present the New Directors Showcase featuring this year’s directing talent as well as the U.S. premiere of “25X25”: an "experiment in film" directed by 25 New Directors' Showcase alumni who have been recognized for their successful film, television, and advertising careers.
The “25x25” directors include Daniel Kleinman, Dawn Shadforth, Floria Sigismondi, Jonathan Glazer, Michel Gondry, Ivan Zacharias, Traktor, Dante Ariola, Ringan Ledwidge, Antoine Bardou-Jacquet, Carl Erik Rinsch, Noam Murro, Tim Bullock, Dougal Wilson, James Rouse, Jamie Rafn, Fredrik Bond, Philippe Andre, Jake Scott, Ne-o, David Wilson, Daniel Wolfe, Ilya Naishuller, Vania Heymann, and Charlie Robins.
Of the event, Andy Gulliman, Saatchi & Saatchi Worldwide Director of Film & Content and curator of the New Directors Showcase said: “Back in 1991 an idea was conceived for a Showcase that would reflect the agency’s reputation for nurturing and developing new talent. 25 years later we are still committed to providing a global platform for new directing talent.”
Saatchi & Saatchi New York CEO Brent Smart added: “It was a real highlight to experience the New Directors’ Showcase and 25X25 Film at Cannes this year and we couldn’t be more excited to bring this event to New York. I hope our clients, partners, and people find the same inspiration from the next generation of filmmakers.”
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed with portfolios. But one portfolio stood out and was far and
away above all others.
Like a shipwrecked person on an island (after all, that's kind of like what joblessness is like), Canhür Aktuglu did the message in a bottle thing placing his cover letter inside a bottle and embedding a USB stick containing his portfolio in the bottle's cork.
Check out several images of his creation here.
Pretty soon we'll start calling trading desks media departments. Oh, wait.
Barton F. Graf 9000 has brought in a new creative team, Michael Hagos and Sam Dolphin, who have joined the agency as art director and copywriter. Hagos and Dolphin will report directly to Executive
Creative Directors Scott Vitrone and Ian Reichenthal.
Hagos and Dolphin have been working together off and on since the pair were in graduate school at Virginia Commonwealth University and became a team while helping to launch the New York office of Goodby, Silverstein and Partners. Together, they have worked on Comcast, New York Post, Street Easy, and Rock the Vote.
Of the pair, Barton F. Graff 9000 Founder and Chief Creative Officer Gerry Graf said: “I love the different ways they find creative solutions. When I look at work, and I can’t figure out how the team came up with the idea, those are the people I really like. Michael and Sam are campaign thinkers who fundamentally understand that breakthrough ideas also need to sell stuff. Not to mention, they’re pretty nice guys to have around the office.”
Before his time at Goodby, Hagos worked as a freelancer for a variety of agencies including Red Antler and Venables Bell and Partners. Prior to that, he spent time some time at Mother NY and Sid Lee, producing creative work for companies such as Target, Virgin Mobile, Stella Artois, Proust eMusic, and JCPenney. Before becoming partners, Dolphin worked as a copywriter at Wieden+Kennedy, Portland, where he created work for Dodge, P&G, Coca-Cola, Facebook, Nike, American Express, Sony, Special Olympics, and Herbal Essences, among others.