Well this is rich. Cramer-Krasselt has resigned the Panera Bread account claiming the client is just too difficult to deal with. An internal memo reads: "There comes a time when no matter
what the acclaim for the work, no matter what that visibility, no matter how good of a relationship we have with the marketing department, no matter what the test scores and results that contributed
to reversing falling comps before the campaign and that outpaced previous work and became great case histories -- despite all that: the constant last-minute shifts in direction, the behind-the-scenes
politics, the enormous level of subjectivity that disregards proof of performance -- all churn people at a rate that becomes much too much even in this crazy business. The previous agency found that
out as well. There is a pattern. And in the end, no amount of money makes it worthwhile. Fortunately, we have always been in a position to act in situations like these if we really, really have
This is Australia-based but it should be of interest to everyone in advertising globally. Australian site Mumbrella will host a Hangout Thursday, June 12 at 12 p.m. Singapore/Hong Kong time. The topic will be scam ads or the practice of creating ads simply to win awards. Recently, DDB CCO Amir Kassaei said he's not against scam ads. No, seriously. While the Hangout will focus on the prevalence of scam ads in Australia, the practice (crime?) is a global one. Remember JCPenney's Speed Dressing ad? It won a Bronze Lion that was later rescinded. In the Hangout will be Sapient Nitro Asia-Pacific ECD Andy Greenaway and The Works Creative Partner Damian Pincus. Questions will be posed by Mumbrella editors Robin Hicks and Alex Hayes. There is no specific link yet other than the fact that it will be hosted on the Mumbrella site.
As if agencies didn't have enough to contend with these days, Altimeter Group Analysts Rebecca Lieb further outlines the challenges agencies face today when it comes to winning business. She rightly posits that agencies are increasingly facing competition from large consulting firms, PR firms, social media agencies and even IBM, which recently announced plans to launch an agency. Of this murkiness, Lieb writes: "This is a tough and transitional time for clients and agencies alike. More and more, we’re seeing clients who are asking for execution before strategy. Who are uncertain of desired outcomes. Who often look to agency partners with one field of expertise to assist them in areas in which they have little or no experience. Who remain looped in an RFP process that lasts much longer than expected because they’re uncertain which type of candidates to vet. Then, they find themselves making apples-to-oranges comparisons when they receive responses from a wide variety of candidates, ranging from agencies to consultancies to PR, search and social media firms.” Tough and confusing indeed.
BoomAgers CEO Peter Hubbell has had it with all you twenty-something hipsters who think anyone over the age of 50 is useless. More accurately, he has a message for Madison Avenue's fixation with youth and the 18-49 demo. Of this, he says: "2014 is the beginning of a new era -- The Age of Aging -- because it’s the year when the last of the boomers will turn 50 and effectively age out of the marketing cohort that is deemed to matter most to advertisers: age 18 to 49. In five years or so, there will be more people over 65 than under age five for the first time in world history. There is no other global trend that will do more to affect global economies than The Age of Aging." He says boomers are quite angry about this, adding: "When I go out and speak, boomers bend my ear about how they’re really really frustrated about advertising -- some are pissed off. I hear things like: ‘Wait a second! What do you mean you’re using pop culture icons I don’t even know because I don’t stay up late enough to watch the shows they’re on?’" Now you may respond saying, "Meh. They're just old farts. No one cares." But you should. They have far more disposable income than you and they're still spending it. Give them something to spend it on.
Brooklyn artist Maya Hayuk spoke with Starbucks agency 72andSunny over the course of eight days regarding her artwork and how it might be incorporated into promotional work for the new Starbucks
Mini Frappuccino. But after the eight days, she told the agency she was too busy to create new work and the talks ended.
Upon launch of the Mini Frappuccino, Hayuk felt the rainbow-style artwork was a bit too similar to work of her own and she filed a $750,000 copyright infringement lawsuit against Starbucks saying the finished product was "strikingly similar" to her work.
The lawsuit states: "Starbucks brazenly created artwork that is substantially similar to one or more of Hayuk’s copyrighted works.” Hayuk's lawyer added: “When things like this happen, it cheapens the value of the art -- it’s really true. And her only source of income is her art.”
For its part, a Starbucks spokesperson said: “We are aware a complaint has been filed, and we are investigating the allegations.”
It seems the "hook up" is the predominant theme at Cannes Lions this week. Just like Barbarian Group's Dumb Phones, Virool's "Cannes We Meet" helps delegates connect with other
Cannes We Meet is a web app that works just like Tinder. After you visit the site and log in using LinkedIn, you can swipe right to meet or left not to meet in a manner very similar to the Tinder dating app.
Of the app, Virool CEO Alex Debelov said, "We know that clients meet agencies, agencies win business, startups win funding and products find buyers. Now we're helping bridge that gap and propel our industry forward."
Nice effort though I'd venture to say that I'm not all that far off base when I suggest rose-fueled delegates are thinking about propelling forward something entirely different than the industry while boozing it up in Cannes.
Leading up to and during Cannes Lions, a handful of the world's best and most respected creatives convene on jury panels in Cannes, France to judge the world's creative. These judges are the cream
of the crop. Any agency would love to have them work for their shop -- but how does an agency reach out to all these amazing creatives all at once? Easy. Turn your Cannes Lion entry case study
video into a recruitment ad.
180LA did exactly that by submitting a case study video of an entry into four Lions competitions; Film, Press, Direct and Radio. So as jury members were in the midst of reviewing hundreds of entries, they were also delivered a sneaky recruitment video. Quite brilliant actually, and from the tweets some of the judges sent, the stunt seems to have gone over quite well.
Y&R/Bravo Miami VP Creative Director wrote: "Hey @180LA thanks for the offer in the middle of the judging process. Lol. I'll call Monday." Proximity Creative Director Eva Santos wrote, "A case study just called me by name and offered me a job. Great idea @180LA #canneslions "lionsjudging."
Delivered with the drollest of droll voice overs, jury members, if not interested in the offer, are asked to "pass this idea to the shortlist and help change the life of another CD."
Check out the video here.