Well this is rich. Cramer-Krasselt has resigned the Panera Bread account claiming the client is just too difficult to deal with. An internal memo reads: "There comes a time when no matter
what the acclaim for the work, no matter what that visibility, no matter how good of a relationship we have with the marketing department, no matter what the test scores and results that contributed
to reversing falling comps before the campaign and that outpaced previous work and became great case histories -- despite all that: the constant last-minute shifts in direction, the behind-the-scenes
politics, the enormous level of subjectivity that disregards proof of performance -- all churn people at a rate that becomes much too much even in this crazy business. The previous agency found that
out as well. There is a pattern. And in the end, no amount of money makes it worthwhile. Fortunately, we have always been in a position to act in situations like these if we really, really have
This is Australia-based but it should be of interest to everyone in advertising globally. Australian site Mumbrella will host a Hangout Thursday, June 12 at 12 p.m. Singapore/Hong Kong time. The topic will be scam ads or the practice of creating ads simply to win awards. Recently, DDB CCO Amir Kassaei said he's not against scam ads. No, seriously. While the Hangout will focus on the prevalence of scam ads in Australia, the practice (crime?) is a global one. Remember JCPenney's Speed Dressing ad? It won a Bronze Lion that was later rescinded. In the Hangout will be Sapient Nitro Asia-Pacific ECD Andy Greenaway and The Works Creative Partner Damian Pincus. Questions will be posed by Mumbrella editors Robin Hicks and Alex Hayes. There is no specific link yet other than the fact that it will be hosted on the Mumbrella site.
As if agencies didn't have enough to contend with these days, Altimeter Group Analysts Rebecca Lieb further outlines the challenges agencies face today when it comes to winning business. She rightly posits that agencies are increasingly facing competition from large consulting firms, PR firms, social media agencies and even IBM, which recently announced plans to launch an agency. Of this murkiness, Lieb writes: "This is a tough and transitional time for clients and agencies alike. More and more, we’re seeing clients who are asking for execution before strategy. Who are uncertain of desired outcomes. Who often look to agency partners with one field of expertise to assist them in areas in which they have little or no experience. Who remain looped in an RFP process that lasts much longer than expected because they’re uncertain which type of candidates to vet. Then, they find themselves making apples-to-oranges comparisons when they receive responses from a wide variety of candidates, ranging from agencies to consultancies to PR, search and social media firms.” Tough and confusing indeed.
BoomAgers CEO Peter Hubbell has had it with all you twenty-something hipsters who think anyone over the age of 50 is useless. More accurately, he has a message for Madison Avenue's fixation with youth and the 18-49 demo. Of this, he says: "2014 is the beginning of a new era -- The Age of Aging -- because it’s the year when the last of the boomers will turn 50 and effectively age out of the marketing cohort that is deemed to matter most to advertisers: age 18 to 49. In five years or so, there will be more people over 65 than under age five for the first time in world history. There is no other global trend that will do more to affect global economies than The Age of Aging." He says boomers are quite angry about this, adding: "When I go out and speak, boomers bend my ear about how they’re really really frustrated about advertising -- some are pissed off. I hear things like: ‘Wait a second! What do you mean you’re using pop culture icons I don’t even know because I don’t stay up late enough to watch the shows they’re on?’" Now you may respond saying, "Meh. They're just old farts. No one cares." But you should. They have far more disposable income than you and they're still spending it. Give them something to spend it on.
From now until the end of summer, those passing by the Time-Life building, home to Mad Men's fictional SC&P agency, will have the chance to sit on a bench crafted to look just
like the bench in the opening credits of Mad Men.
The 12-foot bench was designed by Pentagram and consists of just two pieces; a half-inch thick rolled steel plate seat and a 10-foot cast-concrete base.
So if you've got a hankering to sidle up to Don Draper (or whomever that silhouette turns out to be) then now's your chance.
In an LA Times Entertainment piece, you can find 11 pieces
of career advice for women that are based on the Peggy Olson character from Mad Men. And we all know Peggy, who rose from obscurity to full on executive fame over the course of the series,
has learned a lot and has much to share.
Advice ranges from not relying on your femininity to get ahead to demanding appropriate work space to taking power when it comes your way to maintaining a professional relationship even when there is a lot of personal baggage to never fall in love with your married boss.
Peggy's been through a lot. She's grown professionally and personally. And she's become wise with advice to share. We'll see her a few more times as Mad Men makes its final run this Spring.
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French DJ Producer, for the Groupe's seminar which will explore innovation, creativity and the "zeitgeist of our industry today."
The seminar is called "Making the Brand: Authenticity and Influence through Celebrity Endorsements" and will take place in the Grand Auditorium on Thursday, June 25 at 4:00 p.m. CET, at the Palais des Festivals.
Guetta, as you may know, is a musician and marketer who has done his share of celebrity endorsements. From partnerships with brands like MUMM, Renault and most recently, TAG Heuer, to co-designing a pair of Beats by Dr. Dre, and co-founding a specialized agency for celebrity marketing, My Love Affair, Guetta also just released a new album titled "Listen" with international artists including Nicki Minaj, John Legend, Sia, and others.
Together with Levy, the two will discuss how celebrity endorsements have evolved from a simple play for buzz to a transformational creative role in marketing, advertising, and branding. Guetta will also give the audience an inside look at just how pivotal social media is in building relationships between artists and their audiences.