- Study: 62% of CMOs Categorize Agencies As Vendors
Mediapsssst, Richard Whitman - Monday, September 29, 2014
As if you needed yet another data point to shock you o ...
- Starbucks Approaching CRM Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, September 25, 2014
Starbucks has begun talking to agencies about its CRM account. The coff ...
- SMG Appoints Sue Frogley To New Global Commercial Director Role
MAD, Steve McClellan - Friday, September 19, 2014
Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Med ...
- This Time It's A Marketer Telling Other Marketers To Stop Calling Agencies Vendors
Mediapsssst, Richard Whitman - Thursday, September 18, 2014
Attention marketers. And by marketers, I mean clients. You know, you gu ...
- Jack Wills Appoints Havas Work Club As UK Digital Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 18, 2014
Trendy fashion retailer Jack Wills has appointed Havas Work Club as i ...
- Skoda Gives 18 Feet & Rising Its Digital Brief
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
Skoda has handed its digital brief to 18 Feet & Rising aft ...
- AIS Handed Pernod Ricard UK Brief
Around the Net In MAD London, Sean Hargrave - Monday, September 15, 2014
Pernod Ricard UK has hired AIS London to create social and conte ...
- IPG Realigns Its Agency Offering For GM's Cadillac
MAD, Steve McClellan - Wednesday, September 10, 2014
The holding company has scrapped the agency team approach it created wi ...
- Airbnb Hands TBWA Global Creative Brief
Around the Net In MAD London, Sean Hargrave - Wednesday, September 10, 2014
Airbnb has handed its global creative brief to TBWA, following a revi ...
- Making The Leap To National For Mid-Sized Brands
MAD, Jim Price - Tuesday, September 9, 2014
On the agency side, we hear a lot of brands argue th ...
- This New Agency Search App Is Like Tinder For Marketers
Mediapsssst, Richard Whitman - Tuesday, September 9, 2014
Well, here's the greatest thing to have come along since, well, sin ...
- Moroch Partners Jumps on the Job Title Inflation Name Game Train
Mediapsssst, Richard Whitman - Monday, September 8, 2014
Oh my head! If yet another ad agency comes up with y ...
- Programmatic Transparency Concerns Prompt Shift From Agency Trading Desks
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Brands are moving their programmatic advertising spend away from agency trading des ...
- Task Force Set Up To Promote Programmatic Transparency
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
The World Federation of Advertisers (WFA) has released a set of guidelin ...
- Dove Men+Care Picks Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, September 4, 2014
Ogilvy & Mather has won the global advertising account for Dove Men+Car ...
- Programmatic Transparency Could Drive A Wedge Between Clients And Agencies
London Blog, Sean Hargrave - Thursday, September 4, 2014
The biggest challenge right now for agencies is how to automate digit ...
- Ten Foot Walls Inspire Twelve Foot Ladders
MAD, Jeff Broudy - Wednesday, September 3, 2014
Agencies say they're adept at building "walls" to insure that client conflic ...