- Why Media Transparency Trumps Buying Power
MAD, Alicia Gehring - Monday, October 31, 2016
It's difficult to compete with the multi-billion-dollar buying power of companies li ...
- Marketers Rely Heavily On Data To Manage Agency Relationships
Marketing Daily, Tanya Gazdik - Monday, October 31, 2016
The widespread and increasing use of data to help manage agency relationshi ...
- Lack Of Data Challenges Advertiser-Agency Relationship, ANA Survey Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 31, 2016
More than 80% of advertisers use data to help them manage agen ...
- Why Low Morale At Agencies Is Also A Marketer Problem
Online Spin, Maarten Albarda - Monday, October 31, 2016
You may have heard about the study that shows that morale ...
- CMOs Who Love Agile Agencies Must Be Flexible In Return
MAD, Jon Baker - Thursday, October 27, 2016
The external agency is undergoing a period of reinvention - hardly ...
- Brands Failing To Provide Quality Training In Media Skills
MAD, Steve McClellan - Friday, October 28, 2016
Despite rapid change in the media landscape, lack of training means markete ...
- Heineken Taps Publicis UK For Global Digital Roster
Around the Net In MAD London, Sean Hargrave - Wednesday, October 26, 2016
Heineken has appointed Publicis UK to its global digital agency roster f ...
- JWT Put On Alert As Philadelphia Sets Up Creative Review
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
The cream cheese brand, owned by Mondelez, has set up meetings wi ...
- Etihad Splits With M&C Saatchi
Around the Net In MAD London, Sean Hargrave - Tuesday, October 25, 2016
Etihad Airways has terminated its six-figure global advertising account with M&C Saatch ...
- Want Better Advertising? Write Better Briefs!
Online Spin, Maarten Albarda - Sunday, October 23, 2016
Last week, I wrote about the relative lack of attention to t ...
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Real-Time Daily, Tim Barnes - Monday, October 24, 2016
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculat ...
- Canon Chooses VCCP As Its First Integrated European Agency
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
Canon has picked VCCP to spearhead its marketing shift from product-focused strategi ...
- Carling Reviews Ad Account
Around the Net In MAD London, Sean Hargrave - Friday, October 21, 2016
The brewer said it was looking for an agency that would he ...
- Mono Spins Project Work As A New Business Model
MAD, Larissa Faw - Thursday, October 20, 2016
The Minneapolis-based shop is introducing monoONE, a new short-term contract option th ...
- Virgin Reviews East And West Coast Train Creative
Around the Net In MAD London, Sean Hargrave - Thursday, October 20, 2016
The train operator, which is 51% owned by Virgin Management, has work ...
- Collaboration In Adland Is No Longer An Option (It's A Must)
MAD, Mike Le - Tuesday, October 18, 2016
Still, multi-agency projects can run into snags. When the project goes sout ...
- The Existential Crisis Of Art, Science And Dollars
Online Spin, Maarten Albarda - Monday, October 17, 2016
Agency leaders are standing at the proverbial crossing. Only this is n ...
- BT And OgilvyOne Split After 15 Years
Around the Net In MAD London, Sean Hargrave - Friday, October 14, 2016
BT and OgilvyOne have split by "mutual consent" after 15 years, ...
- Brexit Uncertainty Leads To Fewer Agency Reviews
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Economic uncertainty in the run-up to, and the outcome of, the Europe ...
- How Adland Lost Its Way (And How Some Agencies Are Finding Their Way Back)
MAD, Jack Skeels - Wednesday, October 12, 2016
Our industry has plenty of headline-grabbing woes these days. Neanderthal executive behavior ...
- Absolut Vodka Appoints BBH As Global Creative Lead Agency
Around the Net In MAD London, Sean Hargrave - Friday, October 7, 2016
Absolut Vodka is looking for a tighter strategic approach and "top-level creati ...
- Audits Won't Transform Media, Vision And Excitement Will
MAD, Tom Denford - Wednesday, October 5, 2016
Change is coming. Brands, agencies and consultants need to move away fr ...
- British Gas Switches To MediaCom
Around the Net In MAD London, Sean Hargrave - Monday, October 3, 2016
British Gas has appointed MediaCom to its GBP55m UK media account, endi ...