Around the Net
British Gas Switches To MediaCom
- Campaign, Monday, October 3, 2016 8:17 AM
British Gas has appointed MediaCom to its GBP55m UK media account, ending a 14-year relationship with Carat. The Dentsu Aegis subsidiary had held the account since 2002 when it picked up the business after a pitch against ZenithOptimedia and OMD UK. MediaCom will work on the British Gas, Hive, Dyno and Local Heroes brands from 1 December, for at least three years.
