- Confusion Over Web Measurement Curtails Ad Spending
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 18, 2007
The online advertising industry continues to grow apace, expected to hit $ ...
- Ad Campaigns: A Year for Quick Hits and Fast Flops
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
...
- Marketers Turn Up Cartoons In Holiday Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, December 17, 2007
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- CW Follows NBC, Gives Cash Back To Advertisers
MediaDailyNews, David Goetzl - Monday, December 17, 2007
A second network is returning money to advertisers in the face ...
- DVR Playback: Viewers Watch More Ads Than Expected
MediaDailyNews, Wayne Friedman - Monday, December 17, 2007
Less than half of people who watch a recorded program fast-forward throu ...
- Ad Spending On Social Networks Will Continue To Grow In '08
Online Media Daily, Mark Walsh - Monday, December 17, 2007
Ad spending on online social networks worldwide will nearly double, to $2 ...
- Infestation Of In-Text Ads
Feedback Loop, - Friday, December 14, 2007
I personally dislike in-text ads. They are intrusive and often completely irreleva ...
- Ad Auto Dollars Driving To Net
MediaDailyNews, Wayne Friedman - Friday, December 14, 2007
Worldwide automotive advertising revenues will stay at the $40 billion level f ...
- Giving Until It Hurts
Online Media Daily, George Simpson - Friday, December 14, 2007
NBC is giving cash back to a sampling of its advertisers, owi ...
- Webkinz Takes Heat For Taking Advertising
Online Media Daily, Karlene Lukovitz - Friday, December 14, 2007
Can The Campaign for a Commercial-Free Childhood pressure Ganz into not taki ...
- Ad Auto Dollars Driving To Net
Online Media Daily, Wayne Friedman - Friday, December 14, 2007
Worldwide automotive advertising revenues will stay at the $40 billion level f ...
- Fitch Sees Cable Growth Slow, Digital Penetration Up
Around the Net In Media, William Spain - Thursday, December 13, 2007
Credit rating and analysis firm Fitch thinks cable multiple service operators (MSO ...
- Coke Ponders Super Bowl Ad Redux
Around the Net In Media, William Spain - Thursday, December 13, 2007
Coca-Cola is thinking about another ad appearance in Super Bowl XLII, inside ...
- Live from the Email Summit: Quiznos Serves Hot Loyalty-Building Programs
Online Media Daily, Karlene Lukovitz - Thursday, December 13, 2007
PARK CITY, Utah -- Talk about an extensive menu: Quiznos seems ...
- In-Textification Or In-Text Infestation?
Publishing Insider, Kory Kredit - Thursday, December 13, 2007
Depending on whom you ask, the in-text ad is either an ingenio ...
- Ad Economy Expands In Q3, Due Mainly To Calendar Glitch, NBC Gives Cash Back
MediaDailyNews, Joe Mandese - Wednesday, December 12, 2007
Overall U.S. ad spending in the major measured media crept up modest ...
- Ad Futures: Carlyle Group, H.I.G. Back REVShare
MediaDailyNews, David Goetzl - Wednesday, December 12, 2007
REVShare, a company that offers advertisers access to some 1,500 TV outle ...
- TV Nets Stuck: Strike Ends With New Metrics
On Media, Diane Mermigas - Wednesday, December 12, 2007
The unprecedented woes plaguing the media and entertainment industries come down ...
- Yahoo Ousts AutoTrader, Inks Deal with Cars.com
Online Media Daily, Mark Walsh - Wednesday, December 12, 2007
Cars.com has replaced AutoTrader as the exclusive provider of new- and used-c ...
- KickApps Extends Partnership with Advertising.com
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2007
On-demand social media platform KickApps has extended its partnership with AOL's Advertising.c ...
- AOL Creates Platform-A Marketing Solutions
Online Media Daily, Gavin O'Malley - Wednesday, December 12, 2007
Getting one step closer to a truly unified ad sales force, A ...
- Comic Books Hot New Ad Medium
Around the Net In Media, William Spain - Tuesday, December 11, 2007
As they try to reach young male consumers, advertisers and their agenci ...
- NBC Accepts Once-Rejected Freedom's Watch Spot
MediaDailyNews, Wayne Friedman - Tuesday, December 11, 2007
After rejecting an ad last week from Freedom's Watch, a pro-Bush Administrati ...
- New Video Network Targets Dental Waiting Rooms
MediaDailyNews, Erik Sass - Tuesday, December 11, 2007
At long last, there's something to take your mind off the fe ...
- Oodle Powers New York Post Classifieds
Online Media Daily, Mark Walsh - Tuesday, December 11, 2007
Classifieds search engine Oodle will power the free online classifieds section ...
- U.S. AdSpend Stumbles, But The World Marches On
Research Brief, Jack Loechner - Tuesday, December 11, 2007
Updating global ad forcasts, ZenithOptimedia provides new projections that lowers US advertisi ...
- Coke Extends, Deepens Nascar Sponsorship
Around the Net In Media, William Spain - Monday, December 10, 2007
Coca-Cola is cranking up its relationship with Nascar with a 10-year sponsorsh ...
- TNS MI Adds Local Station Level Detail To Radio Market Data
MediaDailyNews, - Monday, December 10, 2007
In a move that should greatly enrich its data on the loc ...
- Traditional Media: Go Digital, Increase Ad Revs
On Media, Diane Mermigas - Monday, December 10, 2007
Making the case for traditional media advertising is no longer easy, giv ...
- ContextWeb, Inc. to Offer Text-Based Ads
Online Media Daily, - Monday, December 10, 2007
ContextWeb, Inc. will offer text-based ads on its ADSDAQ advertising exchange ...