- Newspapers Lose $18 Billion In 3-Year Period
MediaDailyNews, Erik Sass - Wednesday, May 13, 2009
Much attention has been focused on the decline of major American newspaper ...
- McDonald's Ads Boost Share For Full-Priced Items, Too
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 13, 2009
By quietly boosted its advertising of full-priced items, McDonald's is attracting custome ...
- WCBS Turns Print, Web Ads Into TV Spots
Around the Net In Media, Joan Voight - Tuesday, May 12, 2009
WCBS New York is reaching out to print advertisers that typically ha ...
- Just An Online Minute... The Year In Burgers: An Online Minute Retrospective
Just An Online Minute, Kelly Samardak - Tuesday, May 12, 2009
Do you remember your first birthday? I don't. Maybe it's like yo ...
- ANA Opposes ED Advertising Decency Act
MediaDailyNews, - Monday, May 11, 2009
Congressman Jim Moran (D-VA) recently reintroduced H.R. 2175, The Families for ...
- BIA: TV, Radio Net Revs To Grow 18%
MediaDailyNews, Wayne Friedman - Friday, May 8, 2009
BIA Advisory Services says TV and radio stations will have an 18. ...
- Pepsi Debuts Baseball-Themed Ad
Marketing Daily, - Thursday, May 7, 2009
Pepsi, the official soft drink of Major League Baseball, debuted a n ...
- 'On-Boarding' For More Productive Agency Relationships
Marketing Daily, Arthur Anderson - Friday, May 8, 2009
Balancing fiscal stewardship equally with attitudes and behaviors that embrace value a ...
- Johnsonville Sausage Intros 'Ville' Campaign
Marketing Daily, Karlene Lukovitz - Thursday, May 7, 2009
"With competitors in the category stuck in sameness ... we needed ...
- Congressman Introduces Bill To Ban ED Ads Before 10 P.M.
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 7, 2009
Rep. Jim Moran (D-Va.) has introduced a bill in Congress that wou ...
- Just An Online Minute... 7 Minutes In Heaven With VideoEgg
Just An Online Minute, Kelly Samardak - Thursday, May 7, 2009
When you hear "7 Minutes..." without knowing what follows, what do y ...
- Defining Agency Fees And Incentives
Marketing Daily, Arthur Anderson - Thursday, May 7, 2009
Performance has to be defined, of course, and it has to ...
- AAF Wants To Rehab Madison Ave.'s Image
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 6, 2009
...
- 'Cooking Light,' Unilever in Cross-Media Effort
Around the Net In Media, Joan Voight - Wednesday, May 6, 2009
Like many in the packaged-goods arena, Unilever has been challenging it's ma ...
- McD's Launches McCafe With An Accent On The 'E'
Marketing Daily, Karl Greenberg - Tuesday, May 5, 2009
The new line, starting Tuesday, includes lattes, cappuccinos and mochas. To laun ...
- Media X: Scam and Circumstance
MediaDailyNews, Jack Feuer - Wednesday, May 6, 2009
Memo to 4As: Stop shooting the messengers and dump the outdated arroganc ...
- Study Please
Show Daily, David Goetzl - Wednesday, May 6, 2009
A previous post referred to the release later this month of ...
- A Case for Optimism for Online Advertising
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 5, 2009
There seems to be nothing but bad news these days for tho ...
- Dear Bev: We've had to lay-off staff, but our workload hasn't changed. I don't know how we can still get everything done. Any advice?
MediaDailyNews, Beverly Weinstein - Tuesday, May 5, 2009
Concerns about less staff to do the same, or sometimes more wor ...
- Montague Chairs International Andy Awards
MediaDailyNews, - Monday, May 4, 2009
The International Andy Awards named Ty Montague, co-president and chief creative offic ...
- California Judge Rejects False Ad Claim Against ValueClick, Primary Ads
Online Media Daily, - Tuesday, May 5, 2009
In a ruling that could blunt one of the most aggressive sta ...
- Internet Display Spending Expands Amid Recession In Overall Ad Marketplace
Online Media Daily, Joe Mandese - Tuesday, May 5, 2009
Internet display advertising grew 4.6% during 2008, making it the fastest-growing ...
- Study Coming Soon, Preview Below
Show Daily, David Goetzl - Tuesday, May 5, 2009
Later this month, ExactTarget, the Email Marketers' Club and the Center f ...
- Self-Help With Self-Service Ads
Social Media Insider, David Berkowitz - Tuesday, May 5, 2009
The self-service ad model may not be the secret to Facebook's futu ...
- Creating Powerful Digital Video Campaigns
Video Insider, Peter Bowen - Tuesday, May 5, 2009
People see digital video screens everywhere they go today: at gas station ...
- 'Chicago Trib,' 'LAT': Editorial Clashes With Biz Side
MediaDailyNews, Erik Sass - Friday, May 1, 2009
When Sam Zell led a buyout of the Tribune Co. in Apr ...
- Media Person of the Year: Maksim Rogov
MediaDailyNews, The Editor - Friday, May 1, 2009
Media magazine has selected Maksim Rogov as its
Media Person ... - DoubleClick Studio Free To DoubleClick Rich Media Users
Online Media Daily, - Friday, May 1, 2009
DoubleClick Thursday released DoubleClick Studio, a rich media production and development too ...
- Online Ad Spending To Follow Video and Social Networking
Research Brief, Jack Loechner - Friday, May 1, 2009
According to a new report on the Global Online Media Landscape ...