Commentary

Study Please

A previous post referred to the release later this month of a “2009 Email List Growth Study,” which will offer some survey results on best practices to build an email database. The study was conducted by ExactTarget, the Email Marketers’ Club and the Center for Media Design at Ball State University.

Those interested in obtaining a copy can visit: http://email.exacttarget.com/lp/lp.aspx?id=3356

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