- MTV Nets Tap Arrix As Digital Ad Chief
Online Media Daily, - Tuesday, December 15, 2009
MTV Networks Monday named Kevin Arrix executive vice president-digital advertising sales, maki ...
- Seismic Shift In Targeted Ads, Media
Marketing Daily, Randall Beard - Monday, December 14, 2009
The airline industry has produced a brilliant success that has the potenti ...
- 3Q: Some Economy Rebound, Just Not Advertising
MediaDailyNews, Erik Sass - Friday, December 11, 2009
Although it's still premature to call it, the economy appeared to ta ...
- Search and Video Bright Spots In Down Online Ad Market
Online Media Daily, Laurie Sullivan - Sunday, December 13, 2009
Spending for U.S. online advertising will decline by 4.6% overall in 200 ...
- Shake-Up At Ad Age, Too
MediaDailyNews, - Friday, December 11, 2009
In the second shake-up in the same day at one of t ...
- Nielsen: U.S. Ad Spend Falls 11.5%
MediaDailyNews, Wayne Friedman - Thursday, December 10, 2009
Only three media advertising areas have shown growth through the first three-quarte ...
- Can Tim Armstrong Revive AOL's Ad Biz?
Online Media Daily, Laurie Sullivan - Wednesday, December 9, 2009
Time Warner cut AOL loose Wednesday. After a decade, the Internet pione ...
- No Apocalypse For Global Newspapers
Research Brief, Jack Loechner - Thursday, December 10, 2009
According to the World Association of Newspapers and News Publishers, in i ...
- CBS 4Q Scatter: Some Like It Hot
MediaDailyNews, Wayne Friedman - Tuesday, December 8, 2009
CBS confirms again what other senior network executives have said recently: T ...
- Wehrs Stepping Down As MMA Head
Online Media Daily, Mark Walsh - Tuesday, December 8, 2009
The Mobile Marketing Association announced Tuesday that CEO and President Mike Weh ...
- Behavioral Remarketing and GeoTargeting Boost Response
Research Brief, Jack Loechner - Wednesday, December 9, 2009
According to a new report from BIA/Kelsey, the geotargeted display (aka banne ...
- IAB Ready To Usher In New Year
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 8, 2009
While 2009 was no bowl of roses for the ad industry, ...
- On Further Review, NFL Reverses Bears-Hawks Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, December 7, 2009
...
- GE Still Wed To NBCU
Around the Net In Media, Fern Siegel - Monday, December 7, 2009
Post-Comcast merger, General Electric will remain a paying customer on NBC Universal ...
- Comcast/NBCU: Broadcast Wanes, Interactive Ad Push Soars
On Media, Diane Mermigas - Saturday, December 5, 2009
Advertising is not a big part of the proposed Comcast NBCU merg ...
- Yahoo Lets Users Set Ad Interest Levels, Or Turn It Off Completely
Online Media Daily, Joe Mandese - Monday, December 7, 2009
Yahoo this morning released a new tool giving consumers more control ov ...
- FTC Examines Violence In Ads
Around the Net In Media, Fern Siegel - Thursday, December 3, 2009
A new Federal Trade Commission report says the self-regulatory system isn't worki ...
- Bernstein: Travel Channel Needs Less DR Dependency
MediaDailyNews, David Goetzl - Thursday, December 3, 2009
A major growth opportunity for the Travel Channel comes in reducing i ...
- AT&T, Verizon End Ad Wrangling
Around the Net In Media, Fern Siegel - Thursday, December 3, 2009
AT&T Inc. and Verizon Wireless agreed Wednesday to end lawsuits accusing ea ...
- Ogilvy Cuts 90 Staffers
MediaDailyNews, - Wednesday, December 2, 2009
WPP Group's Ogilvy & Mather let go 90 staffers, or 4% ...
- Gannett's Lougee To Chair TVB
MediaDailyNews, David Goetzl - Wednesday, December 2, 2009
As the Television Bureau of Advertising readies for a new president, t ...
- American Airlines Recognizes Disability Group
Marketing Daily, - Tuesday, December 1, 2009
The Texas Lions Camp's TV ad has been selected by online vote ...
- Firm: Ads That Strike Emotional Chords Work Best
Marketing Daily, Karl Greenberg - Wednesday, December 2, 2009
The economy is either climbing back up the cliff or taking ...
- Auto Focus: Omnicom To Pitch More Carmakers
MediaDailyNews, David Goetzl - Tuesday, December 1, 2009
Set to lose business from Chrysler, Omnicom Group agencies may look ...
- Retweetable Ads: The Dream That Never Dies
Social Media Insider, David Berkowitz - Tuesday, December 1, 2009
It sounds so perfect: you put a "share this" button in ...