In a 182-billion dollar press advertising industry, digital revenues of newspapers accounted for less than 6 billion dollars last year and are forecast by PricewaterhouseCoopers to grow to no more than 8.4 billion dollars by 2013. With print advertising expected to decline, PwC predicts that by 2013, combined print and digital ad revenues will be less than print only ad revenues were in 2008.
Timothy Balding, co-CEO of WAN-IFRA, said "These... forecasts... demonstrate quite simply that at no time soon will digital advertising revenues come close to achieving... revenues required... to compensate for falling print revenue... Should these forecasts come close to being true, new business models will have to be invented."
Yet "Despite the endless predictions about the death of newspapers, they actually continue to grow, at least on a global scale... the global newspaper industry is far from facing an apocalypse," Mr Balding said.
The survey showed that newspaper circulation grew, on a global scale, by 1.3% in 2008, the last full year for which data exists, and almost 9% over five years. The data shows consistent newspaper growth in Africa, Asia and South America, a long-term slowdown in the US and European markets. Over five years, according to our survey, newspaper circulation increased in 100 of the 182 nations for which we have reliable data."
And, "...newspaper companies in the 'old' markets have embraced digital platforms and new forms of print publishing and, in doing so, have actually grown their audience reach and revenues, even while their print circulations have come under pressure," Mr Balding observed.
"But even here, a sense of proportion demands that we deny the idea that the apocalypse is upon us," said Mr Balding. "A circulation drop in Europe, for example, is less than 3% over five years.
Some of the highlights from the presentation:
"....there still remains outside forces, namely the economy, that we have little control over," concluded Mr. Balding.
For more information from WAN-IFRA , the organization created by the merger of the World Association of Newspapers and IFRA, the research and service organization for the news publishing industry, please visit them here. Or, access the magazine here.
That's because very few third worlders logon to AP wire service via their 3G enabled smartphone. Most of them are worried about eating or not getting killed. Meanwhile - back in civilization, newspapers continue to die like bugs on the windsheild of a semi barrelling across Wyoming.
Jonathan, your bias against newspapers is evident, and your assessment of readers around the world has "ugly American" written all over it. Nonetheless, I'll challenge your observation that "newspapers continue to die" in an attempt to elevate the conversation. The Seattle Post-Intelligencer (now digital), Denver Rocky Mountain News and Tucson Citizen (now digital) were weak sisters in JOAs created years ago. The remaining newspapers in each market continue to publish, and are actually growing. The Ann Arbor News was replaced by annarbor.com, a digital and print hybrid model that seems to be working. Other than that, closings have been limited to very small newspapers and niche products. Thousands of other daily and weekly newspapers seem to be doing a good job of avoiding that "windshield" you speak of. It's posts like yours that perpetuate the ongoing myth of newspapers dying, but if that serves your professional interests, so be it.
Randy - I'm not about serving my professional interests in these posts, I'm all about my personal experiences in working within the Newspaper industry for the past 20 years. The Rocky was not a "weak sister" in the JOA, I know this because I helped them create one of the first online content plays in 1989. The "now digital" version you speak of was created by a guy who owns a cleaning company with a bunch of suddenly-out-of-work writers who were shocked by the closure. Do your homework - go to www.rockymountainnews.com and tell me if you think this looks like a successful "digital hybrid model" to you. The Post is not growing - even their own in-house ads say they're down (just not as down as TV). The main section was 8 pages today - hardly a flurry of growth. Face the facts, newspapers were arrogant and ill-equipped to make the transition to digital - and now they're reaping the rewards of their own short-sightedness. And yes, I am ugly.
Randy,
I'm sure the newpapers only think they're dying because naysayers like Jonathan Mirow keep telling them so. It can't possibly have anything to do with declining ad revenues and dwindling readership.
In what "third world" countries are people just worried about eating or not getting killed? And what about newspaper use in second world countries? I'll answer that: Newspapers outside the "west" have a 3 or 4 year lease on life after which their fate will be that of "western" papers.