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Results for November 2010
Banner Ads Ignored Cross-Demo
Around the Net In Media, Fern Siegel - Tuesday, November 30, 2010
AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they're most ...
Prime-Time Spots Steady, Long-Term Costs To Drop
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Media agency TargetCast tcm says the four networks' average cost for a ...
Comcast NBCU: Ways To Drop-Kick Advertising into Interactive Age
On Media, Diane Mermigas - Friday, November 26, 2010
Although it is clearly fixed on preserving the cable lifeline to homes ...
How Advertisers End Up With 'That Guy'
Around the Net In Brand Marketing, Nina Lentini - Monday, November 29, 2010
Every so often, advertisers all look at one actor and decide he ...
Is Ari Emanuel An Agency Killer?
MediaDailyNews, - Monday, November 29, 2010
With the launch of Lverage, WME Entertainment's latest venture into brand marketing, ...
Automotive Gaining on Communications For Top Radio Ad Category
Research Brief, Jack Loechner - Monday, November 29, 2010
Building on strong first and second quarters, Radio continued its upward trajectory ...
Mobile Ad Rev To Hit $24B By 2015
Around the Net In Media, Fern Siegel - Thursday, November 25, 2010
Mobile advertising revenue will rise tenfold to about $24.1 billion by 2015, ...
Clicks Are Just A Part Of The Picture
Research Brief, Jack Loechner - Thursday, November 25, 2010
One of online marketers' simplest metrics to keep track of, the clickthrough ...
Rainbow Shuffles Sales Suite
Around the Net In Media, Fern Siegel - Wednesday, November 24, 2010
Rainbow Media is shuffling the deck at its ad sales unit, appointing ...
Mobile Advertising To Hit $1 Billion in 2011
Research Brief, Jack Loechner - Wednesday, November 24, 2010
A whitepaper from Smaato, utilizing consumer research for mobileSQUARED by Lightspeed Research, ...
Viacom Fights Back, Blocks Google TV
MediaDailyNews, Wayne Friedman - Monday, November 22, 2010
It's almost a clean sweep against Google TV: Now Viacom joins a ...
That's Entertainment; The Hispanic Expectation of Online Advertising
Research Brief, Jack Loechner - Tuesday, November 23, 2010
Findings presented by comScore chief research officer Josh Chasin, "A Closer Look ...
Mpire Poised To Announce Partnership With AOL's ADTECH
Online Media Daily, Gavin O'Malley - Monday, November 22, 2010
Ad verification and optimization technology provider Mpire on Monday is expected to ...
Do Brands Really Know Where Ads Appear?
Online Media Daily, Laurie Sullivan - Saturday, November 20, 2010
The advertising industry needs to step up and create more transparency around ...
Euro RSCG N.Y. Names Al Kelly CCO
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
The New York office of Euro RSCG has hired Al Kelly to ...
Hispanics More Receptive To Online Advertising
MediaDailyNews, Wayne Friedman - Thursday, November 18, 2010
Online Hispanic consumers tend to be younger than non-Hispanic consumers -- and ...
Display Ad Impressions Climb
Research Brief, Jack Loechner - Friday, November 19, 2010
According to an overview of the U.S. online display advertising market for ...
Just An Online Minute... Balls Beat Bed Bugs At The 2010 Ad Council Public Service Award Dinner
Just An Online Minute, Kelly Samardak - Thursday, November 18, 2010
Last night I covered one of my absolute favorite events every year. ...
Online Political Ads In California Must Disclose Financial Support
Online Media Daily, Wendy Davis - Wednesday, November 17, 2010
California's election authorities have approved new regulations requiring that ads in new ...
Trust Is A Must
Research Brief, Jack Loechner - Thursday, November 18, 2010
If advertising is created to sell a product, service or even an ...
Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on how ...
Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm that ...
Online Video Advertising Takes The Lead
Research Brief, Jack Loechner - Wednesday, November 17, 2010
According to the results of its inaugural survey of leading U.S.-based online ...
The Bull's Back! Meeker Sees $50 Bil Ad Market
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 16, 2010
Morgan Stanley analyst Mary Meeker -- who achieved fame (and infamy) during ...
Card for a Card: AmEx Hires Conan
Around the Net In Media, Fern Siegel - Monday, November 15, 2010
In an effort to tap into the buzz surrounding Conan O'Brien's return ...
Research Brief, Jack Loechner - Monday, November 15, 2010
A unique segment of active online users within the ranks of home ...
Deflation Data Bursts Media's Bubble: Reveals Average Ad Costs Declining For Online Display, TV Nets
MediaDailyNews, Joe Mandese - Thursday, November 11, 2010
At a time when the value of ad-supported media should be accelerating, ...
Yahoo Taps Time Inc.'s Powers To Head Ad Sales
Online Media Daily, Joe Mandese - Thursday, November 11, 2010
Yahoo, the top seller of online display advertising, Wednesday named Time Inc. ...
Google's Recent Changes: Here There Be Monsters
Search Insider, Gord Hotchkiss - Thursday, November 11, 2010
Something's brewing in Mountain View. Google's geared up the SAR (Screwing Around ...
Kids Watch More Fast-Food Ads Than Ever
MediaDailyNews, Erik Sass - Monday, November 8, 2010
U.S. youth is being targeted by more fast-food marketing than ever before, ...
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