Mpire Poised To Announce Partnership With AOL's ADTECH
The partnership marks Mpire's third deal this quarter, as it previously secured a reseller agreement with ZEDO, and a partner agreement with Adconian.
Per this latest deal, ADTECH's sales and account management teams will now offer customers and prospects the option to verify, measure, and protect their campaigns using Mpire's AdXpose service, which will be embedded into ADTECH IQ's server.
The move is designed to shore up ADTECH's reputation as a top ad technology provider, according to Dirk Freytag, president of ADTECH and head of AOL Advertising Technologies.
The deal, he said, "is part of our overall strategy to become the technology solution of choice."
ADTECH's technology platform helps Web publishers, ad networks, agencies and advertisers manage, serve and evaluate all manner of online ad campaigns, including display, video and mobile formats.
Kirby Winfield, president and chief revenue officer at Mpire, says ad verification is becoming a requirement for most campaigns. As such, "it makes tremendous sense to offer these solutions at the ad server level."
Competing against other verification services like DoubleVerify and AdSafe, Mpire works with advertisers and networks to monitor campaigns to ensure that ad delivery holds to terms and conditions of campaign contract details for criteria, as well as protecting against spam, pornography and malware.
Earlier this year -- at about the same time AdXpose became certified by DoubleClick for Publishers -- Mpire announced three third-party deals to verify ads for Dedicated Media, Digital Broadcasting Group Video Network, and XA.net.
Mpire presently boasts over 50 clients, while AdXpose is integrated into Microsoft's Atlas, Yahoo's Yield Manager, ValueClick's Mediaplex MOJO, Zedo, and OpenX.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Mpire Poised To Announce Partnership With AOL's ADTECH"
Leave a Comment