- Correction: Media Contacts Has No Relationship With Telemetry
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
A news brief that ran in Online Media Daily Jan. 31 incorrect ...
- Kia, Sprint, Starbucks Give 'Voice' To Sponsorships
MediaDailyNews, David Goetzl - Tuesday, January 31, 2012
NBC has signed Kia, Sprint and Starbucks as top-line sponsors for "T ...
- eXelate, Nielsen Catalina Bring In-Store To Online
Online Media Daily, Gavin O'Malley - Tuesday, January 31, 2012
For marketers, few questions loom as large as the connection between the ...
- LinkedIn Revenue Boosted By Stronger Ad Programs
Online Media Daily, Laurie Sullivan - Tuesday, January 31, 2012
LinkedIn will focus this year, in part, on building bonds between membe ...
- Sonic, CR-V To Shine In Bowl
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
Kelley Blue Book predicts the big auto winners from the Super Bo ...
- Super Bowl Ads Score $4M
MediaDailyNews, Wayne Friedman - Monday, January 30, 2012
Current reports suggest that TV advertisers are paying anywhere from 13% ...
- CNBC Inks Deal Based On Nielsen, Rentrak Data
MediaDailyNews, David Goetzl - Monday, January 30, 2012
CNBC has signed an upfront deal with agency MPG on behalf ...
- App Wars Spike In December With Record User Acquisition Costs
MoBlog, Steve Smith - Tuesday, January 31, 2012
The holiday smartphone giving season is famous for driving record downloads ...
- Engaging CPG Site Visitors Increases Buys In Retail Stores
Online Media Daily, Gavin O'Malley - Monday, January 30, 2012
Visitors to CPG brand Web sites buy 37% more in retail stor ...
- Media Contacts Taps Telemetry To Verify Online Ad Metrics
Online Media Daily, Fern Siegel - Tuesday, January 31, 2012
Media Contacts, the interactive arm of Havas Digital, hired Telemetry to ser ...
- You Get What You Pay For
Video Insider, - Tuesday, January 31, 2012
The trades have recently reported that the cost of a 30-second sp ...
- OMD's Gunn Orchestrates Levi's Global Digital Shift
MediaDailyNews, Steve McClellan - Friday, January 27, 2012
At a time when the client is shifting its consumer-marketing strategy fr ...
- Google Positions Ads As Search Answers
Online Media Daily, Laurie Sullivan - Friday, January 27, 2012
Query a search on an engine and find a list of informati ...
- Local Mobile Advertising To Reach $24 Billion In 2016
Online Media Daily, Mark Walsh - Friday, January 27, 2012
Local and mobile have always been linked as a natural pairing, b ...
- Report: Google No Threat To Agencies
Online Media Daily, Gavin O'Malley - Friday, January 27, 2012
From IPG to WPP, agency holding companies need not worry about Goog ...
- Super Bowl Ad Stats
Research Brief, Jack Loechner - Monday, January 30, 2012
According to the Kantar Media database, in the last 10 years t ...
- Proctor Moves From Mindshare To GroupM President
MediaDailyNews, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named preside ...
- 2011: Time Warner Cable Revs Up 4%
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
More revenue from new digital residential customers helped Time Warner Cable witne ...
- Sports TV Ads Solid, Cable Big WInner In 2011
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
TV advertising for national TV sports programming grew 6% for the bett ...
- Activists Push Public Alcohol Ad Ban In Massachusetts
MediaDailyNews, Erik Sass - Wednesday, January 25, 2012
Advocates are waging a battle against alcohol advertising on public property ...
- Mobile Usage Soars For Internet, Ad Forecast To Hit $2.6B
Online Media Daily, Laurie Sullivan - Wednesday, January 25, 2012
Tablets have become the consumer's fourth screen, especially among those with smartphone ...
- AOL Sued For Posting Super Bowl Ad
Online Media Daily, Wendy Davis - Wednesday, January 25, 2012
Renaissance Marketing Corporation, a Chicago company that says it licenses the 19 ...
- Adidas Touts Adizero Rush With Community
Marketing Daily, Karl Greenberg - Tuesday, January 24, 2012
Adidas is touting its adizero Rush running shoe with a new sp ...
- Magna: Smaller Ad Growth In 2012, Broadcast TV, Nets See Biggest Rise
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
Taking out political and Olympic advertising, MagnaGlobal says core media advertising revenu ...
- Despite Cautious Forecast, Mobile, Online Video Double-Digit Ad Drivers
Online Media Daily, Gavin O'Malley - Tuesday, January 24, 2012
Due to "maturity," online ad revenue growth will slow in 2012, accordi ...
- Hulu AdZone Spotlights Ads
Online Media Daily, Gavin O'Malley - Tuesday, January 24, 2012
Just in time for the Super Bowl, Hulu just relaunched AdZone ...
- Mobile Video Primed, Ad Model In Early Stages
Online Media Daily, David Goetzl - Tuesday, January 24, 2012
Growth in mobile video consumption is so poised, it's difficult to predi ...
- Millennials Remain Difficult To Reach
Online Media Daily, Laurie Sullivan - Tuesday, January 24, 2012
Digital ads will become more creative in 2012 to motivate a generati ...
- Chevy Super Bowl: Social And Global
Marketing Daily, Karl Greenberg - Monday, January 23, 2012
Chevrolet's humorous ad featuring a yellow Camaro is part of a ra ...
- Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
In what Fox Television says is a first, the network's new dra ...