- Cumberland Packing Taps Ammirati for Ads
Marketing Daily, Karl Greenberg - Friday, March 30, 2012
Cumberland Packing Corp. is taking its sweet tooth to New York-based ...
- ANA: Clients Challenge Agencies To Cut Ad, Marketing Budgets
MediaDailyNews, Steve McClellan - Friday, March 30, 2012
The recession may be officially over, but marketers are under increasing pressu ...
- Correction: Visible World Patent Enables More Efficient Bandwidth
MediaDailyNews, David Goetzl - Thursday, March 29, 2012
The March 29 Media Daily News article "Visible World To Increase Bandwidt ...
- TV Execs: Advertisers Will Pay More For Video
MediaDailyNews, Wayne Friedman - Thursday, March 29, 2012
While TV advertising and programming executives are somewhat optimistic about revenue grow ...
- Wal-Mart Reapportions $1 Billion To Keep Prices Low, New Ads Reflect Push
MediaDailyNews, David Goetzl - Friday, March 30, 2012
Wal-Mart plans to aggressively keep prices down and continue that effort ...
- Advertisers: Tailor Mobile Approaches For Smartphones, Tablets
Online Media Daily, Mark Walsh - Thursday, March 29, 2012
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared ...
- Government Data Initiative Utilizes Ad Industry Strategies
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
The National Science Foundation and the National Institutes of Health announced ...
- Men's Ware: AOL Launches Mandatory.com
Online Media Daily, Gavin O'Malley - Thursday, March 29, 2012
Created in partnership with digital content developer BermanBraun,AOL is taking another st ...
- Land Rover Taps Photographers For Tumblr
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Land Rover North America has launched a campaign on Tumblr called "Fi ...
- CEOs Need To Participate In Ad Decisions
MediaDailyNews, Erik Sass - Wednesday, March 28, 2012
There are some key voices missing in high-level discussions about advertising strate ...
- NCC 1+ Garners Positive Reviews From Media
MediaDailyNews, Wayne Friedman - Wednesday, March 28, 2012
NCC Media launched its "I+" (Interconnect Plus) campaign last year -- ...
- Visible World Patent To Enhance Bandwidth
MediaDailyNews, David Goetzl - Wednesday, March 28, 2012
Visible World, the addressable TV advertising tech provider, said it has receiv ...
- Advertising High School Debuts Campaign For 'Let's Move'
MediaDailyNews, Carrie Cummings - Wednesday, March 28, 2012
Students at New York's High School for Innovation in Advertising and Med ...
- Sorrell, Lanier Warn Against Tech Pitfalls
MediaDailyNews, Erik Sass - Tuesday, March 27, 2012
Social media and new media technology have brought huge benefits in importa ...
- Directional Media Is Moving
Online Media Daily, - Wednesday, March 28, 2012
The digital age has forced directional media into a new direction: upwar ...
- Agencies: Place Data, Tech Advances In Context
Online Media Daily, Laurie Sullivan - Tuesday, March 27, 2012
The advertising industry will hit an inflection point this year with t ...
- Newspaper Ad Spending Now Half What It Was In 2005
MediaDailyNews, Erik Sass - Monday, March 26, 2012
The precipitous decline in the newspaper industry continued in 2011, when tot ...
- Ad Researchers Shift Pursuit From Perfection To Holistic Grail
MediaDailyNews, David Goetzl - Monday, March 26, 2012
Speaking on a panel at the Advertising Research Foundation conference, agency executiv ...
- uSamp Launches Hispanic Panel For Ad Research
MediaDailyNews, Erik Sass - Monday, March 26, 2012
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers a ...
- Twitter Launches Self-Serve Advertising For Small Biz
Online Media Daily, Fern Siegel - Monday, March 26, 2012
Twitter says a select group of small businessrs can begin using i ...
- Rockin Out At The 4's Conference in Los Angeles
Show Daily, Laurie Sullivan - Tuesday, March 27, 2012
Wish you were here. It's a short 50 minute ride without traff ...
- Technology Gives Power To Consumers
Show Daily, Laurie Sullivan - Tuesday, March 27, 2012
Jaron Lanier, Partner Architect, Microsoft Research, the father of virtual reality, sa ...
- What Will Lead Ad Creativity: Technologists, Creatives, Or Someone Else
Show Daily, Laurie Sullivan - Tuesday, March 27, 2012
If advertisers want to see the future of advertising they need ...
- Agencies No Longer Create Ads
Show Daily, Laurie Sullivan - Tuesday, March 27, 2012
Ad agencies have moved into the business of creating experiences, not a ...
- UK Riots Panel Says Curb Youth Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 26, 2012
The U.K.'s Prime Minister David Cameron has ordered inquiries into last summer ...
- Yamaha Launches Multi-Category Campaign
Marketing Daily, Karl Greenberg - Friday, March 23, 2012
Yamaha Motorsports is breaking a new ad campaign that touts the motorspor ...
- PepsiCo's Singh: Brand Marketing, Interaction Via Facebook
Online Media Daily, Mark Walsh - Friday, March 23, 2012
Pepsi is among the brands that have recently updated their Facebook presenc ...
- Mobile Growth Influenced By Clicks On Paid-Search Ads
Online Media Daily, Laurie Sullivan - Monday, March 26, 2012
By year's-end, mobile will contribute 25% to total paid-search ad clicks, ...
- Cox Sells Political Ads For Weather Channel Site
Online Media Daily, Gavin O'Malley - Friday, March 23, 2012
Continuing to position itself for a big election year, Cox Digital Solutio ...
- Google Patents Eavesdropping
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 23, 2012
Without having been put to use, Google reportedly patented a technology th ...